how not to market

Want more clients? Go undercover!

by Paul Strikwerda in Articles, Freelancing, Internet, Promotion 24 Comments

“Marketing is a sound. Those who hear the sound you make and resonate with it will follow.”    Bill Sanders, project management and process consultant at Roebling Strauss

Clients don’t grow on trees. We all know that.

We can’t expect them to find us if they don’t know we exist. In order for them to discover our needle in the online haystack, we have to make noise. Lots of noise. But what kind?

Some say the answer lies in Massive Marketing.

The truth is, most voice talents are pretty good at doing someone else’s marketing. That’s what they get paid for. But when it comes to tooting their own horn, a lot of them are as clueless as a hamster in outer space.

If marketing is not your forte, you’re not alone.

Recently, the online magazine VoiceOverXtra polled its readers and asked the following question:

Read the rest of this story in my new book. Click on the cover to access the website and get a sneak peek. Use the buttons to buy the book.

Making Money In Your PJs cover