Is there a hidden link between price and perception?
Do we get what we are paying for?
Are we more satisfied when we’ve paid top dollar?
On January 14th, 2008, a team a of scientists from the California Institute of Technology and Stanford University, published a paper called:
“Marketing actions can modulate neural representations of experienced pleasantness.”
It was the result of research I would have loved to be part of. The hypothesis was that…