In the past 25 years I was able to develop a strong relationship with a number of clients. The longer we go back, the fewer words we have to waste on what each side is expecting from the other.
It’s almost like a marriage. And very much like a marriage, a lasting business relationship needs commitment from each partner. It can be love at first sight and it can also end in a divorce, due to unspoken expectations and unfulfilled desires.
Throughout the years I have heard colleagues complain about their clients: