The project was perfect.
It had my name written all over it.
Better still, I didn’t even have to submit a demo. It was mine!
There was only one problem: the budget. It was a bit low.
I asked myself: “Shall I do it anyway?” It would certainly be nice to add another prestigious brand name to my portfolio. And if they liked me, perhaps they’d hire me at a better rate next time.
Seconds later I knew I wasn’t making any sense. Big brands have big budgets. Even for voice-overs. And every sales person on earth knows that the first offer is never the best. It’s a test.
Assume I’d say yes to what they were offering right now. I’d set a precedent. Why would a client feel inclined to pay me more next time?
If I really wanted this job, there was only one solution: