AIDA

What makes people click?

by Paul Strikwerda in Articles, Internet, Journalism & Media, Promotion Comments Off on What makes people click?

Stephan Mafsud

On June 8th of 2009, something occurred that had never happened before in the history of mankind.

Hyères, the oldest and most southerly resort on the French Riviera, was the scene of an attempt to break the world record in Static Apnea. That’s the discipline in which a freediver holds his or her breath for as long as possible.

The old record of 10:12, set in 2008, was held by Tom Sietas of Germany.

The challenger, Frenchman Stéphan Mifsud, was determined to destroy it. Some called him a hero. Others thought he was a suicidal lunatic. Few believed that he could do it.

AIDA is the International Association for the Development of Freediving. Their website offers a lot of in-depth information about various disciplines, such as “free immersion,” “constant weight” and “dynamic with fins.” However, it does not answer one fundamental question:

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