Rates

average voice-over rates

My added value is always higher than my rate. Paul Strikwerda, Nethervoice

Clients often ask me: “How much does a voice-over cost?”

and I’ll answer:

“How much would you pay for a plumber or an electrician?” 

It’s a question that cannot be answered specifically, because like the services of a plumber or electrician, the rate for voice-over services depends on the specifics of a particular job.

A few guidelines:

  • Voice-over rates are based on a number of variables: the medium (radio, television, internet), the market (local, national, international), the length, the nature and the use of the audio;
  • Rates can be determined per project, length of script or per word;
  • The more specific you are about what you want, the easier it is to give you an informed quote and the read you need;
  • As in any other business, you pay for professionalism. When you hire me, you’re hiring a multilingual talent with over 25 years of international experience. Your projects get delivered on time in high-quality audio, no hand-holding necessary.
  • The prices below are “starting at” rates.

 

NON-BROADCAST: Corporate, Industrial, Training Video

0-5 Minutes – $250

5-10 Minutes – $300

10-20 Minutes – $400

20-30 Minutes – $450

Longer – add $100 for every 10 additional minutes

 

NON-BROADCAST: Education, eLearning

$300 per completed hour

- There is a 1-hour minimum. After that, billing takes place in 15 minute increments

 

NON-BROADCAST and BROADCAST: Film, Video, Documentary

MODERATE-PLAY/NON-BROADCAST NARRATIONS (Documentary on local public station only, Internet video, DVD, etc.)

Per Project: $350 and up, based on length of script

LARGE-PLAY/BROADCAST NARRATIONS (National Geographic documentary, etc.)

Per Project: $500 and up, based on length of script

 

NON-BROADCAST: Medical, Pharmaceutical

0-5 Minutes – $250

5-10 Minutes – $300

10-20 Minutes – $400

20-30 Minutes – $500

Longer – add $100 to $150 for every 10 additional minutes

 

NON-BROADCAST: Web, Online Tutorial, Flash

0-5 Minutes – $250

5-10 Minutes – $300

10-20 Minutes – $400

20-30 Minutes – $500

Longer – add $100 to $150 for every 10 additional minutes

 

NON-BROADCAST: Audiobook

Audiobooks are generally paid per completed hour (the length of the final product) rather than per hour (the length of time in the studio).

NARRATION RATE: $400 per completed hour

 

BROADCAST: Radio

Minimum rates per spot

LOCAL: Small Market starting at $250, Large Market: $400

REGIONAL: $500

NATIONAL: $1,000

TAGS (5 to 10 seconds)

Local – $100 Regional – $200 National – $300

- The payment for one tag is included with the payment for the spot. It is industry practice that one is paid “per tag” for all additional tags.

- Scratch tracks can be discounted and buy-outs will be negotiated.

 

BROADCAST: TV

Minimum rates per spot

LOCAL: Small Market starting at $300, Large Market $500

REGIONAL: $750

NATIONAL: $2,000

TAGS (5-10 Seconds)

Local – $100 Regional – $250 National – $400

- The payment for one tag is included with the payment for the spot. It is industry practice that one is paid “per tag” for all additional tags.

- Scratch tracks can be discounted and “Buy-outs” will be negotiated

 

NON-BROADCAST and BROADCAST: Animation, cartoon, video game

A standard animation session fee includes up to 3 voices. Should you require a fourth, fifth, or sixth voice, there will be an additional fee per voice.

This category covers “pre-lay” recording (I will be voicing characters before they are animated).

RATES:

Broadcast (Saturday morning cartoons, Nickelodeon, etc.) – $500 per hour and up

Non-Broadcast (talking toys, interactive CD-ROMs, Internet, etc.) – $300 per hour and up

- animations produced in different territories tend to vary in scale and budget; an appropriate package will be created based on the particulars of the job.

- should a show be sold on to another station, expect to pay an additional buy-out.

 

Unless otherwise specified, rates include:

  • script preparation (pronunciation, annotation etc.)
  • studio fee
  • professional, noise-free recording
  • editing
  • quality control (prooflistening)
  • free retakes, as long as they are not necessitated by changes in the script after the initial audio was recorded. The recording of a script that was revised after the first text was officially approved and recorded, is regarded and billed as a new project
  • uploading of audio
  • and remember: My added value is always higher than my rate!