The Awedition

“Not everything is what it seems to be,” said the King as he looked into the Court Jester’s mirror.”

Have you ever wondered what’s going on behind the closed doors of a casting agency?

What’s it like to be part of a nerve-wracking cattle call?

Would the casting director be one of those failed actors who has turned his bitterness for the business into a lifelong mission to humiliate terrified talent?

Would the waiting area be filled with intimidating, cutthroat competitors, exchanging stories of horror and faded glory? Or is all of that just a caricature, perpetuated in Hollywood movies about the trials and tribulations of aspiring actors?

Well, you’re about to find out!

Being the famous blogger I am, I was recently granted unprecedented permission to record one of my auditions for the enjoyment and continued enlightenment of my readers. Nothing’s more fun than learning from other people’s most embarrassing moments, right?

So, for once you get to be a fly on the wall, as I enter a casting agency at an undisclosed location near New York.

For those of you who’d like to read along, you’ll see that I provided a copy of the script. Anything to please my faithful fans!

THE SCRIPT

I AM A FREELANCER and my added value will always be higher than my rate.

I am here to make your life easier; to solve a particular problem; work on a project and save you money by getting the job done more efficiently and more skillfully.

When you hire me, you can rely on my expertise, my experience and my enthusiasm.

Unlike so many people who go to work and go through the motions, just to collect a paycheck, I became a freelancer to do what I’m good at; to do what I love… and I love what I do.

I need no time tracker; no hand-holding micro-managing supervisor or never-ending on-the-job training.

When your 9 to 5 crew leaves the building, I’m still going strong and move things along because I focus on the job and not on a punch clock or office politics.

I don’t waste time on water cooler conversations, endless meetings or team huddles.

You are my priority and I’m only a phone call or email away.

I AM A FREELANCER and my added value will always be higher than my rate.

I need no company car, a designated parking space, business cards, or a security badge.

You don’t have to get me a cubicle, office furniture, a phone, a fax, or a computer.

I took care of that.

My equipment is state of the art, and I keep up with the latest developments in my field…

So, you’re not paying for expensive hard- or software, conferences, Continuing Ed, silly incentives or motivational seminars. That comes out of my pocket.

All I ask for is a detailed description of your project, a reasonable time frame and fair compensation, and I’m good to go.

I AM A FREELANCER and my added value will always be higher than my rate.

I need no 401K; no end of the year bonus or stock options.

I won’t ask you for paid holidays, sick days, or vacation time.

You don’t have to worry about Workers’ Comp or unemployment insurance.

You’re not paying for my health care benefits or my retirement plan either.

I pick up that tab. Why?

Because …

I AM A FREELANCER and my added value will always be higher than my rate.

Paul Strikwerda © 2011
www.nethervoice.com

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Never bite the hand…

“If a picture’s worth a thousand words, why didn’t I become a photographer instead of a voice-over?”

That was typical Bill. No “Hello” or “How are you”. Bill always comes in with some kind of wisecrack.

“Why do you look so happy?” I asked. “Just watching you makes me miserable.”

“I think I nailed that last audition, man. I totally rocked the house,” Bill said, beaming from ear to ear. “I even added some special effects.” He made the sound of an airplane on the runway. I was utterly confused.

Bill is no Shallow Hal. Bill is deep. A while ago, I nicknamed him ‘Bill the Boomer’ because of his powerful pipes. Most mics aren’t made to handle Bill’s almighty ‘basso profundo’. Most of his clients aren’t either.

Do you want to know something remarkable? I don’t think Bill really has a voice. It’s more of an instrument. His vocal cords could be a terrible weapon in the hands of the wrong people. If LaFontaine was the ‘Voice of God’, Bill had to be the incarnation of Beelzebub. Well… sort of.

Bill and I go way back. This is what you should know about him:

He has a heart the size of Texas and New Mexico combined.

Bill has ambition.

Bill has talent.

And… Bill has no social filter for his thoughts. He doesn’t listen and just spits out words. Unminced. He is always heading for some kind of impulsive disaster.

I have told him many times: “Bite your tongue Bill, or otherwise you’ll get in trouble.”

He always gives me the same answer: “I can’t bite my tongue. I’m a voice-over. I’d be out of commission for weeks. Besides, you know me: I’m spontaneous.”

“There is a subtle difference between being spontaneous and being obnoxious, Bill,” I explained. “And you can be both.”

One day, I overheard him as he was talking to his agent on his brand new Droid. I could tell he was not amused:

“If they want me to use my money voice, they should pay me a decent rate! Give me a break. And if they don’t like it, tell ‘em that they’re free to shop at voices one-two-three or whatever. There they’ll find plenty of people who’d do this job for a piece of paper with Franklin’s face on it.”

“They’ll do it for less, Bill,” I said. “I just found this website called Fiverr dot com . It’s advertised as ‘The place for people to share things they’re willing to do for five bucks’.

Guess what? I found someone to replace you! His listing reads as follows:

“For $5 you’ll get me speaking and recording your script no matter what it is! English man with a clear accent. Check out my voice here.”

“You must be kidding me,” said Bill. “I wonder what else people are offering for a fiver?”

“That’s a scary thought, Bill. Don’t even go there.”

Instead, I read a few other listings to him:

  • I will design a Professional Logo for any porpuse for $5 (that’s how it was written)
  • I will help you with setting up your own studio for $5
  • I will write any article of any length for $5

“Seriously, last time I checked, there were at least 1600 pages of these ads and each page has seventeen listings. Perhaps we should have become professional photographers after all. Look at this… I can’t compete with this guy. He writes:

I will create 30 second voice overs if you provide the script. I will allow retakes until you are satisfied. Voice over professional with over 20 years experience.

A week later Bill asked me over for some energy drinks.

“What’s the deal with that audition you were so proud of? Did you get the gig?” I wanted to know.

“Funny you should ask,” said Bill. “I need to talk to you about that. I want an honest opinion. You see, I thought I nailed it, and this morning the producer called me for something else. He also told me that everybody in the office had had a good laugh when they listened to my demo.

They ended up offering the part to that guy who used to do these Geico commercials. He suddenly became available. Can you believe that?”

“No,” I said. “I can’t believe that.

Nobody likes being rejected, my friend. Were you at least graceful in defeat?”

“Well….” said Bill. “I think I might have hit a bit of a snag in that department. You know me and my blabbermouth. I just couldn’t help myself.”

“Bill, tell me, what did you say to that producer when he told you that you didn’t get the part? You know you can be very rude, dude.”

Bill took a deep breath.

“I didn’t really mean it,” he said.

“Didn’t mean what, Bill?”

“I told this fellow that he wasn’t making any sense and… that I thought he was so gay that he couldn’t even think straight.”

“Oh… come on, man,” I said. “You should have known better than that. That was way off base. Some of my best friends are producers, and they would have wrung you out and hung you up to dry.

Listen to me, Bill. If you ever want to have a long career in this industry, begin by thinking before you open that money making mouth of yours. And I’ll tell you something else: you better start embracing your inner rainbow! You’re in show business.”

“What’s that supposed to mean? Do you want me to start liking Liza Minelli?” asked Bill, as he took a sip from his Gatorade. “That’s not going to happen.”

“Can you be serious for a moment?” I asked. “You and I know that some of the best jobs don’t necessarily go to the best people. Why do you think that is?”

Before he could answer, I continued:

“Some people know how to schmooze, my friend. They know not to bite the hand that feeds them. They know that if that powerful producer says something that is even remotely funny, they are expected to laugh like Pavlov’s dog.”

“I didn’t know dogs could laugh,” said Bill.

“For Pete’s sake, Bill,” I tried. “How can I ever get through to you? This isn’t funny. Show some respect. Call that producer now and apologize. It’s about time you learn the art of flattery, my friend. These guys can make or break your career, so you better start sucking up to them. If you don’t, you’ll end up burning all those bridges that you haven’t even built yet. Capisce?”

“Point taken. I apperciate the advice,” said Bill, pretending to sound like George W. Bush. “But I still think they should have given me that job. I’m telling you: my audition was funny and flawless, but this producer said that I’d completely missed the mark.”

“Alright, mister president,” I responded. “Let’s play that demo before you call him back and eat some humble pie.”

I have to admit that Bill’s audition was weird. It seemed like it had been recorded in the cockpit of an airplane. He’d been right about these special effects. He also sounded happy but in a forced way, when he said:

“Ladies and gentlemen, this is your captain speaking. We are now flying at an altitude of 5000 feet and the skies are clear. Why don’t you sit back, relax and enjoy our complementary peanuts. Organic peanuts from Greener Pastures. Green never tasted better.”

“And…?” asked Bill expectantly. “You’re a straight shooter. Give it to me.”

“Bill, I have to be totally honest with you. What on earth were you thinking? This demo doesn’t make any sense whatsoever,” I said. “You’re nuts.”

“That’s exactly what the producer told me,” said Bill. He even asked me:

“Why did you spoof Leslie Nielsen in ‘Airplane!’ instead of coming up with some kind of silly character voice?”

“And what did you tell him?” I asked.

“I told him that I just followed the instructions that came with the script,” said Bill.

“What instructions are you talking about, Bill?”

“It read:

This is for an animated pilot.

How was I supposed to know they meant a cartoon?”

Paul Strikwerda © 2010
www.nethervoice.com

PS Stay in touch with Double Dutch and subscribe today! Thanks for retweeting!

PPS In my next article, I will tell you how I turned a firm NO into a solid YES and landed a lucrative audio book deal.

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Everything is perception. Perception is everything.

Some people believe that auditioning is nothing but a numbers game.

Two groups of kids were playing outside. Someone had written a big number six on the street and a fight had broken out because of it.

One group claimed that the number was actually a 9. The other group insisted it was a 6. Before the debate got totally out of hand, a little girl shouted:

“You’re all wrong. Can’t you see it’s just a circle with a line?”

The kids decided that she was right and they went on to do some cloud spotting. But as they were lying in the grass, another fight broke out.

“That cloud looks just like a giant elf” said one of them.

“No way”, said another kid. “It’s a fairy. Anyone can see that!”

SOME PERSPECTIVE
How on earth is it possible to come to very different conclusions, based on the same input? Well, the simple answer is that most of us tend to select information based on what resonates with our model of the world. The rest is conveniently filtered out. In other words: we see what we want to see and we hear what we want to hear.

A young psychologist decided to test this principle. During a road trip to promote his first book, he had breakfast in a different diner every morning. And every morning he ordered “scramberred eggs”. Not once did a waitress ask: “Excuse me sir, what did you just say?” He always got a plate of scrambled eggs.

As a trained journalist I happen to be a professional skeptic. I was taught to always check my sources, and in the absence of empirical evidence, do my own fact-finding. So, when I read the “scramberred eggs” anecdote, I decided to put it to the test.

NAPKIN COLE
One of my favorite sound engineers was a huge fan of a crooner known for songs like “Stardust”, “Mona Lisa” and “When I fall in love”. During a break I innocently asked:

“Hey Mike, did you know that they just discovered an unknown recording by Napkin Cole?”

He said: “Really? Where did you hear that?”

For the next half hour all we talked about was Napkin Cole. I must have pronounced the name at least 40 times that way, and not once did Mike raise an eyebrow. It was unforgettable… Next week I must ask him about his favorite female jazz singer: Elephant Gerald.

Having strong preconceptions is both a blessing and a curse. On one hand, taking things for granted means that we don’t have to reinvent the wheel. It’s the principle of generalization upon which all learning is based. On the other hand, it closes us off to valuable new information. Worst of all, it seems to happen beyond our control.

For us voice-over pros this can be frightening. Whenever we record a demo, we’re basing our approach on our take on the text. We put that info through our filters and come up with a unique interpretation of the script. That part we can control. But once this demo reaches the ears of the voice-seeker, everything depends on what unconscious filters are operating in his or her brain. Sometimes, the effect can be devastating.

MY BIG BREAK
A few years ago, I auditioned for an amazing job. It was a once in a lifetime opportunity, and I just knew that it was going to be my big break. Needless to say, I pulled out all the stops to make sure my demo was spot-on. I even asked people in the business to give me some honest feedback. Only after I was completely satisfied that I had absolutely nailed it, I sent my demo on its way.

An hour later I received a generic rejection. It was a slap in the face and I felt like a complete failure. I listened to my demo over and over again, and I couldn’t figure out what had gone so horribly wrong. A year later I got the answer.

By chance I ran into a colleague of the voice-seeker who had so cruelly crushed my dreams. He recognized my voice and we started talking about that fateful project I had auditioned for.

I said to him: “I have to ask…. I know I would have been perfect for this project. Why didn’t I get the job?”

He paused for a moment and replied:

“I know exactly why. You sounded too much like the producer’s ex-boyfriend.”

When I heard those words, two very conflicting emotions boiled up to the surface. I was both livid and relieved. My angry ego shouted: How could this woman have been so unprofessional?

At the same time I was glad to know that there was nothing I could have done to change her mind.

Ancient wisdom tells us that the world we see is a mirror of who we are.

Everything is perception.

Perception is everything.

It is written in the clouds.

Paul Strikwerda © 2009

www.nethervoice.com

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