Harlan’s mic. Hogan’s new hero?

It’s been a few months since Harlan Hogan came out with the VO: 1-A Microphone. Made by MXL, this is the first mic designed for voice-over performers by a voice-over professional.

When I first wrote about it in August, Harlan claimed that this mic  “will sound great on about 99% of the population”. That’s quite a statement, and as always, the proof of the pudding is in the eating.

So, what’s the verdict? Before we can answer that question, we have to ask ourselves a different one: What makes a good voice-over mic?

A good microphone is like the ideal partner. It has to be, because you’ll be spending a lot of time together (and usually in a cramped, dark space). Personally, I love my mic because it’s such a good listener. But as in any type of committed relationship, what works for me, might not work for someone else.

BANG & BUCKS
Just as it does not make sense for a budding violinists to get a Stradivarius, beginning voice-overs should get a decent mic that doesn’t break the bank. But simply because something is relatively inexpensive, doesn’t mean that it will only take you so far.

My wife is a professional flutist, and the instrument she’s playing is a true work of art. Her students often complain that they don’t sound so well, because they’re playing on an entry-level flute. It’s a common excuse for those who forgot the way to Carnegie Hall.

At that point, my wife will take the cheap flute out of their hands, and she starts playing the inferior instrument. You should see the eyeballs pop out of her student’s sockets and jaws drop to the floor, because she sounds better than Jimmy Galway. After that, no more excuses!

HOGAN’s SLOGAN
So, is the VO: 1-A “The Voice Over Microphone made for Voice Over Performers”?

George Whittam has a Bachelor’s degree in Music and Audio Technology and he runs the well-respected ElDorado Recording Services. He gave the Harlan mic a spin,  along-side the venerable Neumann U87.

Mind you, the new Harlan mic costs $249. You can get the Neumann for about $2,700 on eBay. Is that even a fair comparison? George concludes:

“While the U87 has that smooth, almost dull top end in comparison, the VO: 1-A’s response is almost identical to my ear across nearly the entire frequency spectrum.  The VO: 1-A is slightly hyped at the top, but not overly so, and sounds very even and natural all the way down.”

We’re so impressed with VO-1a that we’ll begin bundling it in our “The Audition” package beginning in 2010.  Coupled with the MicPort Pro, the two work wonderfully together either as a budget home studio setup, or as a travel companion for the working voice actor. “

You can read the full review on George’s blog.

Steve Cunningham reviewed Harlan’s mic for the February 2010 issue of Radio And Production Magazine. He writes:

“In use the microphone provides a nicely balanced sound with a bit of high-end crispness, but much less than I have found in other MXL microphones. The low-end is present and certainly meaty enough for Big Voice male voiceover, but the proximity effect was not nearly as pronounced as I had expected it to be. (…)

Self-noise in this microphone appeared to be on par or slightly better than other sub-$200 microphones I have tested. In particular, the VO:1- A is noticeably quieter than the Audio Technica AT2020, a microphone I had recommended to students on many occasions. But for general voiceover work, including soft and intimate reads, noise was not an issue during my evaluations.

I had several opportunities to test the VO:1-A with both male and female voice talent. Overall, I would have to say that I preferred the VO:1-A over several of the mics in this price range that I have recommended to voice talent in the past. (…)”

MY TWO CENTS
By putting his name on this mic, Harlan put his reputation on the line. Based on his career, his writings and products like the Porta-Booth, Harlan’s got it down. If you’d ask me, his voice-over mic is a safe bet for those who’d like to get their feet wet in the voice-over business. Yet, there’s always a chance that it might not be the right mic for you. If that turns out to be the case, are you going to be stuck with it? Harlan Hogan:

“Every microphone will sound different on different voices but most retailers and manufacturers don’t allow you to try and return their microphones easily. I vowed we’d change that approach with the VO: 1- A and you can buy one, try one and return it with no questions asked – it only seems – and is – the right approach.”

Well, it turns out that Harlan was right on the money. His signature mic took the voice-over world by storm, and it has received countless favorable reviews from voice-over colleagues such a Julie Williams, Dave DeAndrea,  Linda Ristig and Dan Lenard. I have used it for about two years and I never heard a client complain.

PORTA-BOOTH
As for his famous Porta-Booth, Harlan’s new and improved version is on the market. This is what the new Porta-Booth Pro looks like:

To me, it appears to be a cross between a bowling ball bag and a pet carrier. In fact, should you choose to take your cat to the vet in this contraption, the feline cries of anguish will be nicely muffled by the isolation  foam.

Remember: these types of portable booths will take care of unwanted reflections, making your recordings more dry and less boomy. They’re not a substitute for thorough soundproofing. If you want to protect yourself from the sound of snowblowers, weed whackers and noisy neighbors, you should read my guide “Building a Vocal Booth in a Budget.”

Harlan’s new booth is $349.00 and the optional Porta-Stand is $100.00 and this includes two adjustable shelves and a set of four hooks for headphones, etc. An angled (sheet music) holder is also available.

A  limited number of these contraptions sold out quickly when they were first offered. They can be ordered from Harlan’s Booth-tique. Catnip not included.

Paul Strikwerda © 2010

www.nethervoice.com

PS For more Harlan Hogan factoids, read my article “What about Bob?

PPS Although it’s pretty obvious that Mr. Hogan is one of my voice-over heroes, I am in no way compensated for featuring his products on this blog and I’d like to keep it that way.

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What about Bob?

Robert J. Hogan

If you’ve read “Tales and techniques of a Voice-Over Actor”, you know that Harlan is not his real name. It’s Bob. But when it was time for Bob Hogan to get his SAG card, he found out that there already was an actor who had claimed that name. It was Robert J. Hogan, best known for his roles on “Peyton Place” and “As the world turns”. This Hogan also made a couple of guest appearances on the 1960s sitcom, Hogan’s Heroes, and the show’s main character, Colonel Robert Hogan, was named after him.

Anyway, “our” Bob had always liked his dad’s first name which was Harlan, and decided to adopt it for the SAG-registration. Later on, he legally changed his name to Harlan Robert Hogan. As we all know, he’s made quite a name for himself! His voice will forever be associated with phrases such as “”Strong enough for a man…”, “When you care enough to send the very best…”, “You never get a second chance to make a first impression…”, and “Quaker Life, It’s the cereal even Mikey likes…”.

Harlan HoganHogan is also one of the first voice-over actors who really caught on to the idea of ‘personal branding’, the art of marketing people and their career as brands. He now has his own “Signature series” of products, such as a stopwatch, a mouse pad and his famous Porta-Booth. At one point he even had a calendar. What’s next, you wonder. Well, we’ll get to that in a minute!

REPUTATION
According to marketing consultant Nance Rosen, personal branding accounts for 30-70% of your value.There are many ways to build a reputation that have very little to do with what the marketing world calls your “core competency”. That’s your ability to offer a unique product with a wide application that provides great benefits to consumers.

Here are some keys to personal branding:

1. Create your own personal product, service or trademark

2. Focus on giving instead of getting

3. Establish yourself as an expert: write articles, books & blogs

4. List yourself as a resource (http://www.helpareporter.com) and get free publicity

5. Actively participate in social networking sites

6. Associate yourself with powerful brands

7. Associate yourself with the best mentors and other ‘influentials’

8. Ask for endorsements and use those to take you to the next level (the “Oprah-effect”)

For more ideas, check out Dan Schwabel’s www.personalbrandingblog.com. Dan is the author of “Me 2.0: Build a Powerful Brand to Achieve Career Success”, as well as the publisher of both the Personal Branding Blog and the Personal Branding Magazine.

MORE THAN A VOICE
Harlan Hogan’s success proves that it takes much more than a good voice and great acting skills, to become one of the best in this business. Personal branding has a lot to do with it. How many of you have read the “Voice actor’s guide to recording at home… and on the road” (co-author Jeffrey P. Fischer)? How many of you have visited http://voiceoveressentials.com? How many of you actually use his Porta-Booth? If you’re a Harlan Hogan fan, I have some news for you!

Collapsible Cube

PORTA-BOOTH PRO
Harlan’s actually coming out with a new Pro level version of his Porta-Booth. I’ve seen the first pictures, and I can assure you that it doesn’t look anything like the collapsible Whitmor Cube that’s available at your local Target store (left image). Just add some acoustic foam and voilà… anyone could build one of those. I won’t reveal too much, but unopened, the Pro version looks more like a rather big bowling ball bag.

One of the problems with the “old” Porta-Booth has always been where to put the script. Once the microphone is inside, there’s simply not enough space for your papers (unless you’re reading the text straight from your iPhone). Harlan’s new design seems to have fixed that. In addition, the Pro version features a new way to keep unwanted noise out.

HARLAN HOGAN VO-MIC
Harlan Hogan MicHarlan also teamed with microphone maker MXL, and commissioned a voice-over mic that -in his own words- “will sound great on about 99% of the population”. It’s available on an “Audition it, return it if you don’t think it’s right for you basis”, in a package with mic cable, case, shock mount for $199.00. It’s called “The Harlan Hogan VO: 1-A Signature Series Microphone“, and can be ordered directly from voiceoveressentials.
Harlan also put together a USB package with his new mic and the nifty CEntrance MicPort Pro preamplifier.

One more thing: if you’re familiar with Jeffrey Fisher and Harlan Hogan’s writings, you might remember their praise for the ultimate Pop Filter, the Avantone PS-1 PRO-SHIELD Studio Pop Filter. It’s finally back in stock, ready to stuff some voice-over stockings!

SUCCESS
There are a few ways of looking at the success some of our colleagues deserve and enjoy. Some people become jealous. Others become frustrated or even scared. My attitude has always been more inquisitive: What can I learn from them? Obviously they must have been doing something right! I’m sure I’m not the only one who has learned a lot from Harlan Hogan over the years. For one, changing your name won’t hurt your career!

Paul Strikwerda ©2009

www.nethervoice.com

PS the author of this article is in no way compensated by Mr. Hogan, Mr. Fisher and/or Avant Electronics, for featuring their products.

PPS ever wondered  why your custom demos hardly ever lead to anything? Is it you or are there other factors at play? Read my next blog and find out.

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