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Raising money for your business

by Paul Strikwerda in Articles, Freelancing, Internet, Money Matters, Pay-to-Play, Promotion, Social Media 2 Comments

So, you have this amazing idea for a new service, a movie, a video game or a CD. Your plans are in place. Your team is ready. What’s the one thing you need to make it happen?

Money!

One way to get your hands on a chunk of startup cash is to pitch your idea to investors. A few years ago, Priscilla Groves and James Kennedy did just that. They went on the TV show Dragon’s Den, to raise cash for their budding business called “Piehole,” an online voice casting service.

Did they get the money they asked for? Find out for yourself:

Audio book publisher Karen Wolfer had a different idea. She used crowdfunding to pay for the spoken version of “Safe Harbor,” by Radclyffe. You can find her project on Kickstarter.com.

Since launching in April 2009, Kickstarter has successfully funded more than 20 thousand projects backed by 1.8 million people who raised over 200 million dollars.

The idea is simple. Once your project is approved, you post it on the site and you list how much you’d like to raise within a certain time frame. Visitors to the site can pledge a dollar amount and in return they receive a reward.

If the project succeeds in reaching its funding goal, all backers’ credit cards are charged when time expires. If the project falls short, no one is charged.

SUCCESS STORIES

Winning projects don’t get to keep all the money raised. 3-5% goes to Amazon Payments for processing the donations and 5% goes to Kickstarter.

Video game developer Double Fine Productions surprised everybody in 2012. They were shooting for a 400 thousand dollar investment. Within 24 hours they had received over 1 million. An hour before it closed, the project had reached the 3 million dollar level.

Entrepreneur Eric Migicovsky outdid them. He created Pebble, a futuristic watch that syncs with Android or iPhone apps. Migicovsky raised over 10 million dollars!

Compared to them, Karen Wolfer was asking for a modest $4,700. Why did she decide to raise funds using Kickstarter? Karen Wolfer:

“With Kickstarter, the money is collected before the recording project is started. Fees can be paid for narrators, sound engineers and materials up front. And by involving fans of the story or of the narrator, it becomes a form of pre-advertising for the finished book. Social media is utilized in a big way, so buzz is created from the first stage of an audio book’s life.”

You need a minimum $4,700 for this project to get the green light. Is this your entire production budget, and if not, what does it cover?

“Yes, this is my entire production budget. It will cover travel expenses for the actresses (Diane Gaidry) we signed to do the book, her fees, the sound engineer fees, and a new pre-amp we need.”

How do you reach potential backers?

“Social media: Facebook, Twitter, emails. Lots of them!”

Your company, Dog Ear Audio specializes in lesbian literature. What has been the response, so far?

“Pretty darn good! There is a passionate fan base for these stories, and Dog Ear Audio is the only audio publisher serving this niche market. The biggest surprise so far is the dollar amounts being pledged. We’ve had more pledges over the $100 amount, than we’ve had of the expected $5 and $10 amounts. The biggest pledge was a whopping $500 from folks in the Australian Outback! That floored me. But it also showed me there is a hunger for these books.

All the money is coming from fans of the author our narrator, and of course, we also have fans of Dog Ear Audio’s other titles. They have been very loyal customers. We’ve had pledges from the aforementioned Outback of Australia, the UK, and all over the US. I wrote to my brother about donating, but have not heard back from him. If he doesn’t help, boy, is he in trouble.” 😉

What will happen if you don’t reach your goal on June 1st. Will “Safe Harbor” still be recorded?

“Lol…I won’t let that happen now that we are so close. There are still lots of people to meet and share our project with. It’s all a matter of finding those ‘friends’ and groups that this story would appeal to. It is very much like any sales campaign, only the sales work is done first. You get paid first, and then you create the product.

The great thing is, there are still sales to be made after the book is published through the normal sales pathways. But to further answer your question, yes, I would still record “Safe Harbor” because I believe in this project so much, and I know the fan base is there.”

Based on your experience with Kickstarter, will you be using it again?

“Absolutely. The site is so beautifully organized. It is easy to create your project, all the answers are there to help you with the process, and I love the energy the creators of Kickstarter put into all their communications. Someone has put a lot of thought into the entire process.

A huge side benefit to launching a project this way, is that you can measure the likely success rate of your book, or any project, before you invest considerable time and money into that work. I have seen some projects receive no money, so maybe that idea needs to be revamped or even abandoned. But the person now knows that there may not be a market for that idea without having invested a lot of their own money.

Or, it may be that person needs to hone up on their social media skills. That can make or break a project, too. And as you see with Kickstarter, if a project does not receive full funding, no money is collected from donors. It is safe for anyone pledging.

I understand that it helps if a person donates to other projects before they launch their own. It is a form of ‘payback karma’; you help me, I help you, not only in donations, but in advertising of a project. I have ‘liked’ other projects that are similar to mine, and they have done the same to me, so the social networking is wonderful. Sooooo, if anyone needs a place to start, I would greatly appreciate any help from this voice-over community toward our goal.

One last detail. We are donating a percentage of any monies collected to the Safe Harbor Prison Dog rescue in Lansing KS. There are more details on this on our Kickstarter page. Again, it is in the spirit of paying it forward, and sharing the abundance that is out there.”

RISKS & RETURNS

Karen reached her goal three weeks before the deadline plus and extra $1,000. It doesn’t always work out that way. In 2011, 46% of the projects posted on Kickstarter were successful. In 2010 the success rate was 43%.

Let’s assume a project reaches its minimum limit. Who will hold the fundraiser accountable to live up to his or her promises? Kickstarter writes:

“It is the responsibility of the project creator to fulfill the promises of their project. Kickstarter reviews projects to ensure they do not violate the Project Guidelines, however Kickstarter does not investigate a creator’s ability to complete their project. (…) At the end of the day, use your internet street smarts.

Pledges to Kickstarter projects are generally not tax-deductible and if you live outside of the United States, the site will tell you that you might “experience a problem trying to pledge.”

Then there’s the fact that the success of a Kickstarter campaign heavily depends on word of mouth. It’s the number of backers that determines what gets funded and not necessarily the quality of what’s being offered. It’s a popularity contest.

If we would leave it to public opinion, the paintings of Thomas Kinkade would now be in the Museum of Modern Art. Indie artists looking for funding might think twice about seeking support for their work on Kickstarter.

Last but not least, funding Kickstarter projects is not an investment. You might get a T-shirt out of it, or some public recognition from an author, but that’s it.

What if Eric Migicovsky’s Pebble watch becomes a huge hit? We know that Kickstarter and Amazon together take about ten percent of his 10 million dollars raised.

If you have pledged $99, all you get is a watch. Okay, it’s a very cool watch, but still…

Would you back or post a project on Kickstarter?

Paul Strikwerda ©nethervoice

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Are You a Cliché?

by Paul Strikwerda in Articles, Career, Internet 25 Comments

His name is Jake Foushee and he’s an online voice-over sensation. Over one million people have watched his movie trailer man impersonation on YouTube.

If you haven’t seen the video, you might wonder: What’s the big deal?

Well, even though he sounds like he’s in his fifties, Mr. Foushee was actually fourteen years old at the time he shot the video. It’s creepy. Fortunately for Jake, we like creepy. Regular Joes rarely make the headlines, but we all love the bizarre and the eccentric, don’t we?

Next to the bearded lady we now have a 14-year old who sounds a bit like Don LaFontaine. It doesn’t get any better than that.

Ellen DeGeneres had him on her show and like a docile puppy,

Read the rest of this story in my new book. Click on the cover to access the website and get a sneak peek. Use the buttons to buy the book.

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The Wheat and the Chaff

by Paul Strikwerda in Articles, Career, International, Promotion 62 Comments

SaVoA, the Society of Accredited Voice Over Artists has imploded.

Six members of the executive board resigned in April of 2012, citing irreconcilable differences between them and SaVoA’s founding father.

On hearing the news, I was stirred but certainly not shaken. To me, the real news was how the worldwide voice-over community responded. The overall reaction can be summarized in two words:

“So what?”

Of course a few inner circle members -sorry, make that “certificate holders”– reacted as expected by telling their version of the break-up. And yet again, thousands of voice actors answered silently in unison and said:

“Who cares?”

If a tree falls in a forest and no one is around to hear it, does it make a sound?

You see, in the five years of its existence, SaVoA managed to attract and accredit a whopping 170 people, and it never became the organization it set out to be. Instead, it was regarded by some as an old-boys network.

The idea was to bring together a group of voice artists who had proven to their peers that they could provide “vocally and technically proficient, broadcast-quality voice over services” and who would “conduct business in such a way that it enhances the profession as a whole.”

Apart from a few discounts on trainings and gear, accredited members received a SaVoA certificate and a seal that could be displayed on websites and business cards. Like the Good Housekeeping seal, it was meant to reassure prospective clients that they were about to hire an established, highly qualified voice talent.

Upon seeing the seal, most clients said:

“What the heck is that? Just because some unknown body has accredited you, doesn’t mean you’re a good fit for the job. Let me hear your demo. You’re a voice-over. Words speak louder than actions.”

Many colleagues responded the same way. Why would an experienced talent even need to be accredited? Paul Payton:

“My accreditation is 24 years in the VO business, 22 without a back-up job, working with great clients including many who bring me repeat business. If a certificate works for someone, great; for me, every check I cash is an accreditation. Color me grateful.”

Others like Todd Schick questioned SaVoA’s technical standards:

“How good are standards that can be easily faked? What good is legal gobbledygook to a consumer who hired a SaVoA talent, only to find out that they didn’t have a phone patch, the editing was horrible, the sound sucked because they had a -40dB noise floor… and couldn’t work after 5 pm EST because they had a day job?”

The SaVoA certificate still hangs on Danish voice talent Jacob Ekström‘s wall. Even though SaVoA as we know it is no more, he believes it’s useful to set standards.

“Certification in general is not a new thing, and in an industry like ours where clueless noobs armed with a $20 RadioShack microphone can build a website and/or sign up to a p2p-site and think they can compete with VO-veterans with $10.000 studios, it certainly could be an asset to voice seekers with limited time to listen through 500+ auditions or demos. But alas, not if they don’t know what it means, and I guess this is where SaVoA failed.”

“As a well-established talent you can always argue “Sheesh, why would I need this, a $75 badge on my website isn’t going to get me more gigs anyway!” – and that’s true. But for the remaining 90% of us, just maybe it could. Mind you, the original idea was NOT to build a “boys club” – it was to make the industry better, not only for our clients, but more importantly for ourselves.

Having a SaVoA badge on your website should be something everyone should want to strive for, not because it looks good, but because it means you’re serious and you want your clients to know. And yes, we all know you don’t need a $75 badge to actually be serious, but all the $20 microphone guys who clutter the p2p-sites do not, and, apparently, neither does the industry. And that’s why I feel it’s a damn shame SaVoA never made an impact.”

Audio producer, script writer and voice actor Matt Forrest has a different take on the viability of a professional organization for voice actors:

“Unless the standards or code are adopted by an organized group (like a union or SaVoA) and used – and promoted – for the benefit of its members, I’m not sure what good any of it would do. Being individual contractors, we all know how we want to treat our customers and our craft, but getting everyone to abide by them would be like trying to herd cats.”

Dan LenardDan Lenard is one of the former members of SaVoA’s executive board. He strongly believes the voice-over community has to have a SaVoA type of organization:

“We have common needs. We need to come together in an organized manner to harness this energy that has created this unique virtual community, and work together to deal with the unique marketing, legal and technical issues involved, along with the socially isolating nature of our trade.”

OUT OF THE ASHES

Together with other ex-SaVoA directors, Dan has been building a new and more transparent voice-over organization, modeled after a Trade Association. It was incorporated on April 25th 2012, and it was launched a day later. It’s called the World-Voices organization. Lenard explains:

“It’s an organization founded and funded by businesses that operate in a specific industry. An industry trade association participates in public relations activities such as advertising, education, and publishing, but its main focus is collaboration between businesses, or standardization. Many associations are non-profit organizations governed by bylaws and directed by officers who are also actual voting “members” of the association, not just certificate of Accreditation holders.

This is a model that makes sense for us, the independently based freelance voice artist, here and now. To have an individual competitive advantage we need to have agreed standards of business to strive for. Marketing wise, legally and because of the new territory of being able to produce quality audio at home, Accreditation of technical skills based on the reality of today’s digital marketplace, not outdated, obsolete broadcasting standards.”

Founding Executive Vice President, Dave Courvoisier says:

“Our founders are Dustin Ebaugh, Dan Lenard, Chris Mezzolesta, Robert Sciglimpaglia, Andy Bowyer, “Kat” Keesling, and myself. All are SaVoa ex-patriates. With certain obstacles out of our way, we’ve been able to organize, conceptualize, implement, and carry-out an amazing array of technical, foundational, and legal collaborations in just a matter of days.

The newly established World-Voices Organization will actively work to promote certified members to potential voice seekers through its website and in an aggressive marketing campaign. Materials explaining a proposed structure will be posted on our website.”

And what do I make of this?

If teachers, lawyers, roofers and even DJ’s see value in building a business organization with a code of conduct and professional standards, I see no reason why voice-overs should not follow in their footsteps.

I am in favor of defining criteria for excellence and ethical behavior. It’s important to create programs that will further our field and promote professionalism. Let’s show the outside world what being a voice-over pro entails!

We have a vibrant, supportive and growing community. It’s time to take ourselves and our line of work seriously. If we don’t, no one else will and we’ll forever be known as a bunch of bickering amateuristic blabbermouths.

We need and deserve this professional organization for ourselves, and to help the outside world separate the wheat from the chaff.

Now, to make sure that good people with good intentions will fail, you and I will only have to do one thing:

NOTHING

It’s very easy to stand on the sidelines and ridicule, criticize and discourage the efforts of a few. It takes no commitment whatsoever. It’s safe, it’s lame and it’s lazy.

I’d like you to consider this.

SaVoA did not fail to grow because the founder had no vision. The fact that SaVoA wasn’t thriving cannot be blamed on directors supposedly sitting on their behinds. Most of them worked their butts off!

The way I see it, SaVoA failed because part of the voice-over community paid lip service to the organization (VO’s are good at that), but never invested in it. The other part looked at it from a distance and said:

“Whatever”

Existing members did not succeed in making the organization relevant. Some of them adopted a wait-and-see attitude and vented their frustration that nothing was happening.

THE FUTURE

Many will look at World-Voices and ask themselves this question:

“What will I get out of it?”

Those who are primarily focused on themselves ask that question all the time. If that is going to be your approach, I predict that this new association of voice over professionals will die a quick death.

This is not going to be a ME-ME-ME organization. This is a WE-organization, working to benefit our entire community and beyond.

I challenge you to ask this question instead:

“What can I do to make World-Voices relevant, strong and successful?”

If you want to make it matter, you have to be involved.

Otherwise, another tree will soon fall in the forest without a sound.

Paul Strikwerda ©nethervoice
We have a new internet sensation: a 14 year-old kid who sounds like a movie trailer man. Could your ability to sound like someone else help or hurt your career? That’s the topic of my next blog post

 

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Seven Reasons to Hate Home Studios

by Paul Strikwerda in Articles, Freelancing, Studio 33 Comments

Just like desktop publishing changed the printing business, home studios have forever transformed the world of voice-overs.

If you enjoy hanging out in a stuffy, cramped, dark claustrophobic enclosure all day long, having a home studio is heaven.

Most clients seem to love it. They no longer have to hire an audio engineer and a director and pay for studio time. Theoretically, hiring voice talent with a home studio may save a lot of money, but it can come at a price.

Let me tell you about the downside of home recording.

1. $$$

At some point in your voice-over career you want to get rid of the egg crates and the moving blankets hanging from a pvc frame, and move into a real recording space. You have two choices: Prefab or DIY.

Even the cheapest Whisper Room™ will cost you more than three grand and this does not include shipping (these booths weigh as much as an elephant). The standard, single wall models usually don’t offer enough isolation. Double wall is your best and more expensive bet.

Most booths sound boxy and you will need bass traps to tame the “boominess.” Imagine putting these huge babies in your 3.5′ x 3.5′ space. If you enjoy breathing fresh air, add another $500 for a ventilation system.

Ka-ching!

Of course you can always build your own recording cave. This is not a project you can do on a Sunday afternoon. It might take many months and eat up all your spare time, energy and extra cash.

I designed and built my own booth, but I couldn’t have done it without the help of a contractor-friend. Thanks to him, I was able to keep the costs down. I couldn’t be happier with the result, but if I ever move, my studio stays and I’ll have to start from scratch.

2. More $$$

Read the rest of this story in my new eBook. Click on the cover to access the website and get a sneak peek. Use the buttons to buy the book.

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Are You Still Hiding Your Rates?

by Paul Strikwerda in Articles, Freelancing, Money Matters 29 Comments

Whether you’re a voice-over artist, a photographer or a freelance copywriter, sooner or later you’ll have to answer this question:

Is it wise to put your rates on your website?

I used to be vehemently against it, but I have changed my mind. To give you an idea why, let’s explore both sides of the argument.

Business writer and voice-over professional Maxine Dunn describes herself as a savvy solopreneur. Does she think it’s a good idea to post rates? Maxine:

Read the rest of this story in my new book. Click here for the paperback version, and click here for a Kindle download.

Click on the cover to access the website and get a sneak peek.

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Why Your Website Stinks

by Paul Strikwerda in Articles, Internet, Journalism & Media, Promotion 18 Comments

Are you happy with your website?

Does it represent who you are and what you do?

Does it convert visitors into customers?

How do you know?

My very first website was based on a rather generic template, and to tell you the truth: it was just okay, and “just okay” doesn’t cut it. That’s why I had to rebuild it from the ground up (more about that in “The New Nethervoice“).

It turns out that I’m not the only one.

Whether you’re redesigning or starting from scratch, there are some important do’s and don’ts you have to keep in mind.

Read the rest of this story in my new book. Click on the cover to access the website and get a sneak peek. Use the buttons to buy the book.

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What Some Clients Won’t Tell You

by Paul Strikwerda in Articles, Freelancing, Money Matters 40 Comments

If you don’t know what your clients want and need, you’ll never be able to give it to them. Paul Strikwerda

Throughout my career I have really tried to educate potential clients. Yet, almost every day I get the same old question:

“How much do you charge for a 2 minute voice-over?”

As if we’re talking about a pound of sugar or a gallon of milk.

I really can’t answer that question, but if you think you can I’d like to know:

What are you basing your answer on?

In the absence of specifics most people start making things up.

Take it from me: Do not assume you know what your clients want.

Ever.

Amateurs make assumptions. Professionals…

Read the rest of this story in my new book. Click on the cover to access the website and get a sneak peek. Use the buttons to buy the book.

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Becoming Van Gogh

by Paul Strikwerda in Articles, International, Journalism & Media 15 Comments

Paul Strikwerda, the voice of Van Gogh

A number of years ago, I paid a visit to the Van Gogh Museum in Amsterdam.

At that time I was a reporter, producer and presenter for Radio Netherlands International. The museum had just announced the discovery of a new Van Gogh, and I was on my way to get a first look.

The curator was visibly excited to share his find with the world. So-called “new” Van Gogh’s had popped up now and then, but most of them turned out to be poor imitations or brilliant forgeries. This time around, the authenticity was not in doubt. Why? Because the actual painting was invisible.

As I walked down the climate controlled basement, I saw canvas after canvas radiating with vibrant colors. Some of them were in the process of being restored. Others were carefully wrapped up, ready to go on loan to a museum abroad. Then we stopped at what looked like a huge file cabinet with wide drawers.

“This is it,” said the young curator, as he opened one of the drawers. “Here’s our discovery. It is a portrait of an unknown woman.”

“I don’t understand,” I said. “All I see is a painting of a Patch of Grass.”

The broad brush strokes of vivid green seemed to be sculpted onto the canvas, making this magnificent meadow an almost three-dimensional work of art.

The curator smiled and said: “That’s because you can’t see the portrait. Van Gogh often re-used his old canvases to save money. The painting you’re looking at right now was painted over the image of the woman. Let me show you what the X-ray revealed.

A HIDDEN MASTERPIECE

We believe the painting underneath was made in 1884 or 1885, during a period in which Van Gogh painted several portraits of peasants in the Dutch village of Nuenen.

The colors are kind of gloomy, certainly compared to the work of Impressionists, and that’s probably why Vincent decided to paint a brighter and more commercial scene over it when we was in Paris. As many as one-third of his paintings may conceal earlier works.”

In 2008, researchers used a newer technique to penetrate the layers of paint, revealing more details and color of the unknown woman hidden underneath the green grass.

In March of 2012, the Philadelphia Museum of Art had some 40 Van Gogh’s on display at their “Van Gogh Up Close” exhibition. I don’t think “A Patch of Grass” has made it to the U.S. but a work like “Undergrowth With Two Figures” from 1890 is part of the exhibit. Looking at it, one can almost feel the waves of wind whispering in the weeds.

MY U.S. TELEVISION DEBUT

The catalogue for the exhibition was in part funded by the Netherland-America foundation and NBC 10 provides promotional support.

As part of that promotion, Eileen Matthews produced the documentary “Van Gogh Up Close” which aired on March 17. Lori Wilson was the narrator, and you can hear me as the voice of Van Gogh, reading quotes from some of the many letters he wrote.

NBC wanted me to add some authenticity to this production and that made for an interesting challenge because we don’t really know what Van Gogh sounded like. He was born in the South of Holland and at age 20, he moved to London to work for an art dealer. Some scholars believe these were the happiest days of his life.

Van Gogh returned to England for work as a supply teacher in a small boarding school and later he became a missionary’s assistant. This leads me to believe that he might have spoken English with Dutch-British accent.

Here is part of a letter Van Gogh wrote in 1881 to his brother Theo who was an art dealer. These are the actual words Vincent wrote:

[audio:http://www.nethervoice.com/wp-content/uploads/2012/03/Letter-to-Theo-Dutch.mp3|titles=Van Gogh’s Letter to Theo in Dutch read by Paul Strikwerda]

Listen to the same letter in English:

[audio:http://www.nethervoice.com/wp-content/uploads/2012/03/Letter-to-Theo-English.mp3|titles=Van Gogh’s letter to Theo in English read by Paul Strikwerda]

Talking to non-Dutch speakers, one thing always comes up when discussing Van Gogh. Nobody seems to know how to correctly pronounce his last name. Is it “Van Goff” or “Van Goh”?

The correct answer: neither.

If you wish to impress your friends and family, here’s how you do it:

[audio:http://www.nethervoice.com/wp-content/uploads/2012/03/Untitled.mp3|titles=Dutch pronunciation Vincent Van Gogh]

A NEW DISCOVERY?

Even today, people claim to have found new masterpieces by van Gogh. On Wednesday March 14th, Joshua Tree resident Michael Wilson announced he had discovered a long-lost painting depicting beech trees at sunset. He bought it for $50 in a junk shop. If the painting turns out to be genuine, it could be appraised at approximately $200 million.

During his lifetime, Van Gogh only sold one oil painting. He lived and died in poverty, but he knew he was leaving an extraordinary legacy.

He once said:

“I can’t change the fact that my paintings don’t sell, but the time will come when people will recognize that they are worth more than the value of the paints used in the picture.”

Well, that’s certainly one of the most prophetic understatements in the history of art. Especially if you take into consideration that some owners of a real Van Gogh might actually have purchased two pictures for the price of one!

Paul Strikwerda ©nethervoice

PS Artsy.com is a terrific online resource for all things Vincent Van Gogh. Click on this link to get to his page. 

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More Studio Secrets Revealed

by Paul Strikwerda in Articles, Gear, Studio 25 Comments

You’ve seen the inside of my voice-over booth. Now it’s time to talk about technology.

Don’t worry, I’ll do my very best not to be too technical, if only for my own sake.

When it comes to the tools of the trade, I subscribe to the “less is more” philosophy. Life is complicated as is, and in my studio I’d like to keep things as simple as possible. 

Without exception, my clients ask for audio that’s “unfooled around with”. Most of them are much better equipped to do post-production sweetening in their studios, if that’s what they want.

I have no inclination to compete with all the high-end bells and whistles their engineers have at their disposal. As long as I can give them clean and clear audio, they’re happy and I’m happy.

Computing Power: the hardware

At the heart of my studio is a Mac Mini with a dual-core 2.3 GHz Intel i5 processor running OS X Lion. It came with 2GB of memory, but thanks to a removable bottom, it is very easy to add more memory to your mini. If you let Apple do it for you, 8 GB will cost you $400. It took me ten minutes to do it myself for less than $45. At the time I even got a $10 rebate and free shipping!

Sorry, but I’m not going to get into the Apple versus PC discussion. I’ve used both and I have found Apple to be more reliable and user-friendly. I do want to tell you what prompted me to get a Mac Mini.

Reason number one: it barely makes any noise. When it does, it produces a whisper that’s almost inaudible.

Some colleagues have a studio with two separate areas: a sound booth and a control room. The computer is usually outside the booth. I combined both spaces, which means that my desktop sits next to me in my studio. The Mac Mini uses very little energy and it rarely ever gets warm. That makes it amazingly quiet.

Secondly, this computer stays in my studio. It doesn’t have to go on the road with me. Otherwise I would have bought the Macbook Air (no moving parts and also nearly silent).

Third: I already had peripherals such as a flat-screen monitor and an ergonomic mouse. I just added a wireless keyboard. Tip: if you want to connect a standard analog computer monitor or LCD to your Mac Mini, you need a Mini DisplayPort to VGA Adapter.

What the Mac Mini doesn’t have is an optical drive to play and burn CD’s or DVD’s. For that purpose I bought the Macbook Air SuperDrive which can be plugged into one of the four Mac Mini USB 2.0 ports.

The actual move from PC to Mac was very easy. It took me about a week to get used to my new computer and the operating system. It’s all rather intuitive. A few weeks ago we did add a MacBook Air to our household. This is no ordinary laptop. It is a work of art!

Backup, please!

We’ve all heard horror stories of friends who lost months if not years worth of irreplaceable data when their system decided to take a permanent break. Backing up is something all of us should do, but we often don’t. We forget. We tell ourselves that we’ll do it tomorrow or the day after. It’s just one more thing to think about, and that’s why I wanted a backup system that would do the thinking for me.

I now have an Apple Time Capsule with a 2 TB hard drive, designed to work with my operating system (although it works with PC’s too). After an initial backup which lasted several hours, it now backs up both computers in our home quickly, wirelessly and automatically. Installing it was a piece of cake. The Time Machine feature in the OS detected the Time Capsule and within minutes it was up and running.

Tip: as the Time Capsule is backing up, it may interfere with your recording. In my case, I noticed a soft but annoying buzzing sound on the audio file, which disappears when the automatic back-up is switched off.

Look at me!

Next on my list was a webcam which I use for coaching sessions, webinars and Skype. I picked the Logitech HD Pro Webcam C910. The Carl Zeiss optics lens has a wide angle and the video quality is remarkably crisp and clear.

Reviewers also praise the quality of the stereo microphones. That’s not so important to me because my sound comes directly from my studio condenser.

Mac users: don’t get all gaga over all the advanced features listed on the box and in the manual (zoom, face tracking, exposure adjustments). Even though Apple sells this camera in their stores, most of the Logitech functionally works on a PC and not on a Mac. The C910 is also not supported as an iMovie camera, but that’s Apple’s fault.

In summary, this camera gets an A for image quality, but a C- for limited Apple functionality.

Software

There are many different types of DAW’s (Digital Audio Workstations) available for audio production on a Mac. Colleagues with a background in audio engineering like to use Pro Tools. A lot of my voice-overs friends rave about Adobe Audition CS5.5 and Twisted Wave. Until I made the switch, I was a happy Sound Forge™ Pro user.

I won’t be going over the pros and cons of each program. You can try most of them out for free and I’d certainly take advantage of that.

I ended up choosing Twisted Wave because it’s very stable, easy to use and at $79.90 it’s also budget-friendly. Thanks to a great interface, zooming in and out of a waveform is very fast, even when the file is quite long. I particularly like the fact that I can zoom in at great detail for precision editing.

Different clients prefer different audio formats and TW can import, export and convert most of them. It has a time-saving batch processing feature which is especially useful when you’re working on a lengthy e-Learning project with lots of short files that need to be separated out and individually named.

TW doesn’t come with a whole lot of special effects, but new and existing plugins are imported seamlessly. With TW, effects no longer have to be applied one by one, but it’s possible to load any number in an effect stack and still adjust them separately.

Some of you might prefer Adobe Audition CS5.5 because it’s loaded with features such as Noise Reduction, a DeClicker, a DeHummer etcetera. I had already invested in Izotope’s RX2 audio repair toolkit and it’s now an integral part of my Twisted Wave Effects line-up.

I do have two items on my Twisted Wave wish list. I’d love to have a feature similar to Adobe Audition’s Auto Heal function for brushing away audio glitches. It’s like having Photoshop® for your audio! I also like to have my Sound Forge WaveHammer tool back. It applies a tad of compression and normalization to the sound files to give the audio just a bit more oomph.

Controlling the Wave

To streamline my job in the editing room I’m using a ShuttlePROv2 controller. It has 15 programmable buttons, a jog knob and a spring loaded wheel with which I can control the main editing functions in Twisted Wave.

It’s preprogrammed for things like Garageband, iPhoto and iTunes, but it was really easy to program the TW keyboard shortcuts into the Shuttle. With my mouse in one hand and my ShuttlePRO in the other, I can scroll, zoom, cut, copy and paste much faster than with a keyboard.

The ShuttlePROv2 connects to your computer via a USB port and it comes with custom labels for the top 9 buttons. It can be used on either MAC or PC computers and it retails for about $80.

Gefell M 930 Ts & Rycote's InVision™ Studio KitMicrophone and shock mount

If you’re a regular reader of this blog, you know that I consider myself to be a very lucky man. In December 2011, I won a Microtech Gefell M 930 Ts large diaphragm condenser microphone in a recordinghacks.com giveaway. This microphone happens to be ideal for voice-over work. To find out why, you should read my review by clicking here.

Because the Gefell did not come with a shock mount, I had to find a suspension system that would hold this small microphone. Rycote, a company based in the UK, makes the InVision™ Studio Kit you see in the picture ($149.99). It’s a combination of a unique, universal shock mount and a very light and effective pop filter. If you click here, you’ll find out what I think of this kit.

I’m using an Ultimate Support® mic stand and their telescoping Ulti-Boom. WindTech cable clips keep the mic cable separate from the stand.

Preamplifier

A good preamplifier strengthens the low level signal coming from your microphone to a level suitable for recording, without degrading the signal to noise ratio (S/N). A preamp with a high S/N has very little background noise.

Some boutique preamplifiers can really color your sound and that wasn’t something I was particularly interested in. My ideal preamp needed to be dead quiet, transparent, detailed and clear in all frequencies.

As I researched preamps within my budget range, I kept coming back to one model: the Grace Design m101.

Built in Colorado, the sound quality is often described as “natural” and “pristine”. I couldn’t agree more. This is a phenomenal preamplifier!

Looking at the front panel, you’ll see a 48V phantom power button, a ‘ribbon button’ which, when engaged, bypasses the phantom power circuit, and a high-pass filter button to reduce low-end rumble and curb the proximity effect of a microphone.

In my review for pro audio dealer Sweetwater, I called this preamp an “Amazing Grace” because it makes my microphone shine.

Audio Interface

In a nutshell, an audio interface connects your microphone and other sound sources to your computer. For audio to be usable by a computer it needs to be digital, and an interface converts your analog signal to bits and bytes. You’ll often find external audio interfaces that include a mic preamp, but since I already had a pre, I opted for the pocket-sized Echo AudioFire2 (discontinued, but still available for around $200).

Echo AudioFire2This device is connected to and powered by the computer via a FireWire bus. I purposely didn’t want to get a USB-interface. The Mac Mini only has four USB slots that fill up pretty quickly and USB devices cannot draw power from the computer. With the AudioFire 2 you can record 24-bit 96 kHz audio with near-zero latency (delay) monitoring.

Because the AudioFire2 has a 400 Mbps FireWire port and the Mac Mini has an 800 Mbps port, you need an adaptor to be able to connect it to the computer. The AudioFire could also use a simple step-by-step  set-up guide. Perhaps it’s my lack of technical insight, but it took me a while to make the right connections (literally and figuratively).

Overall, this sturdy, small metal box performs just fine. It’s more of a necessity than anything else.

Monitoring

Like so many of you, I evaluate my audio in two ways: I use headphones and studio monitors. Gear-guru’s often recommend buying closed headphones to prevent sound leaks from feeding back through the microphone. That’s why I got the Sennheiser HD 280 Pro.

These headphones stay put alright, and they shut outside sounds out (not that ambient noise is a problem in an isolated studio). Over time I found them to be quite uncomfortable. I happen to have a rather large head (thanks Dad!), and I didn’t like the tight grip the Sennheiser had on my ears.

The AKG K 240 semi-open Studio headphones I am using now (also $99), are very comfy and they provide plenty of acoustic isolation. My ears can breathe! After a year and a half, the cups started showing some wear and tear, and I will replace them soon with velvet ear pads.

The AKG has a regular, straight cable which I also prefer. Somehow, things always get caught in a coiled cable, such as the one that comes with the Sennheiser.

Both headphones are excellent for detailed monitoring.

When it came to picking out a pair of speakers a few years ago, my budget was limited and so was my space. At that time I was recording in a cold corner of the attic. For $99 I bought a pair of Alesis M1Active 320USB monitors.

At first I was quite skeptical and I didn’t really expect much from these bookshelf speakers. Once I plugged them in, I was blown away by the fact that so much sound could come out of such a small package. That has not changed.

I’m sure they are no match for a pair of Genelec studio monitors, but for under 100 bucks these Alesis speakers continue to impress me. As you can see, I have placed them on stands at ear hight. It really makes a difference.

Enough already

Alright… I think I’m done shopping for a while, don’t you?

Selecting audio equipment can be a daunting task and it can be a learning experience. Just as a musician has to know his instruments, a voice-over pro has to have a basic knowledge of the tools he or she is using. There’s so much good stuff available these days, and it’s easy to get overwhelmed.

Whatever you do, don’t be intimidated by gear-snobs and audiophiles. Talk to people you trust and whenever possible, try things out for yourself.

Don’t blindly buy something just because some guy at your local Guitar Center told you he loves it, or because Paul Strikwerda wrote about it in his blog.

After all, that’s just a bunch of Double Dutch!

Paul Strikwerda ©2012

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My Studio Secrets Revealed

by Paul Strikwerda in Articles, Studio 11 Comments

Almost every week colleagues and clients ask me about my voice-over studio. I’m proud of it and I am always happy to answer questions such as:

  • Did you buy prefab or did you build it yourself?
  • What’s your audio chain?
  • Why did you pick this particular preamp?
  • What audio editing software do you use?

You should know that I don’t consider myself to be an expert on booth-building or gear selection, but years of hands-on experience and the advice from friends like Dan Lenard, George Whittam, Dan Friedman and Mel Allen has given me a pretty good idea of how to spend my dollars wisely.

When it comes to investing in my business, I am guided by a few, simple principles:

  • A professional career requires professional gear.
  • Keep costs down and bring revenue up.
  • If you don’t invest, you can’t grow.
  • Every investment is a calculated risk that should pay for itself many times over.
  • The growth of your business determines and justifies the amount you invest.
  • Every investment must have long-term benefits.
  • Smart spending = smart saving.
  • Learn from the best and don’t reinvent the wheel.

Today I’ll take you on a tour of my studio and I’ll tell you what choices I have made and why. Please keep in mind that what works for me might not work in your situation, but you never know.

When reading the info below as well as the next story about my professional gear, remember this: my voice is for hire but my opinion is not for sale. I did not receive or solicit compensation for featuring the products I am using.

With that out of the way, why not start with the space I spend most of my time in:

The Nethervoice-over Booth

If you take your profession seriously, you need a quiet, dedicated recording space. Period.

Noise pollution is everywhere and it is on the rise! I was sick of having to interrupt my sessions just because my neighbors decided to try out their new leaf blowers and weed wackers.

The most expensive equipment sounds terrible in an untreated, non-isolated room. More and more clients are rightfully demanding recordings free of rumble, hiss and reverberations.

After a year of comparison shopping and studying soundproofing principles, I was ready to create my own recording area. I designed a seven-by-seven foot isolated room in my basement for under $2000, which I helped build with my two bare left hands.

The entire process is documented in a 46-page booklet called “Building a Vocal Booth on a Budget,” and over a hundred colleagues have used my plan or parts of it with great success.

You can buy this guide for $6.99 in my webshop, and I’ve just released a version in ePUB and Mobi format, which means it’s ready for your eBook reader or tablet.

Foam Alone

Once my vocal booth was built, the sounds of the outside world were kept pretty much at bay. However, the acoustics were worse than in my bathroom because the space was not yet treated with dampening materials.

Many companies sell so-called “soundproofing foam” and that’s just ludicrous. Foam does not soundproof a room. It absorbs and diffuses sound waves, which reduces slap and flutter echos.

To tame these echos, I spent $118 on a Small Studio Starter Kit made by Next Acoustics. It contains twelve 2 inch SoundTrax™ panels and 4 CornerBlox™ bass traps. It didn’t only look cool, it immediately absorbed most of the sound waves bouncing up and down the walls and ceiling. But I had more up my sleeve.

Freecycle.org

Freecycle is a worldwide network of people who are giving and getting things for free in their towns. Not junk, but good stuff that would otherwise end up in landfills. I found 10 Sonox acoustic miniPanels on Freecycle, as well as a rug and two bookcases. I also added four huge floor pillows from my attic to reduce even more reverb.

Last but not least, I added some leftover Auralex foam from my old recording space and put it on opposite walls and the ceiling. Yes, it’s a bit of a mishmash, but I think my clients care more about the way my studio sounds than about the way it looks. Listen to the difference:


Remember that the hard surface of a desk or music stand can cause unwanted reflections too. That was certainly the case with my desk which is in part made of glass. Luckily, I found a fleece dog bed that just happened to be a perfect fit.

What about ergonomics?

Ergonomics is the study of designing equipment and devices that fit the human body, its movements, and its cognitive abilities. Because I spend many hours a day in my studio, I wanted to create a healthy set-up for the mind and for the body.

The following question always pops up on various voice-over forums:

“Do you record standing up or sitting down?”

I can honestly answer that question with a resounding “Yes”! You can’t really see it, but I’m sitting on an adjustable kneeling chair. These types of chairs were first developed in the seventies in my neck of the woods: Northern Europe.

The kneeling chair promotes a healthier body posture, allowing your back to straighten. This relieves compression of the spine as well as tension in the lower back and leg muscles.

It also allows the diaphragm to move freely, and this promotes better breathing and blood circulation.

Most people need some time to adapt to this new kneeling position because they’ve been sitting like a sack of potatoes for years. The body has to build up the core muscles in the lower back, but once you have that strength going, you will never want to go back to a regular office chair. It helped me get rid of the pain in my lower back.

Should you decide to invest in a kneeling chair, you’ll discover that there are many poorly made products on the market that barely have any padding. As in voice-overs, you get what you pay for. My kneeling chair came all the way from New Zealand. It arrived within a week and I paid about $450 including shipping.

Preventing RSI

After one particularly long editing session, my right hand, arm and shoulder were protesting loudly and painfully. My neck wasn’t too happy either and my eyes were burning after staring at the monitor for so long. It lasted for a couple of days and it felt like the beginnings of repetitive strain injury.

One of the best ways to prevent that from happening is to move regularly. More and more research is coming out, pointing to the fact that a sedentary lifestyle is dangerous.

I also bought five things that have made my studio life a lot easier.

  • An adjustable, ergonomic arm rest. (available for about $60)
  • A computer monitor arm (about $70) putting the screen at eye level.
  • Anti-glare computer glasses to reduce eyestrain ($25). I’m wearing them in the pictures.
  • An ergonomic mouse and mouse pad

Here’s the disclaimer: if life at the editing desk is getting uncomfortable, it may be wise to talk to your doctor. There might be things going on that go beyond quick fixes and fancy chairs.

See the light

Lighting can affect someone’s mood (that’s why there’s heliotherapy). Personally, I prefer a warmly lit workplace and I’m not a big fan of those bright halogen lamps. They often buzz and that’s a no-no in a studio. Some energy-saving bulbs produce a high-pitched screech.

The one lamp I knew I had to have is a Himalayan salt lamp. Not only does it emit a very soothing light, some people believe that when heated up, the salt crystals actually purify and ionize the air, especially around electronic equipment. True or not, I just love the warm, comforting glow in my studio.

What about gear?

Next time I will show you what type of audio equipment I use to record and monitor my voice-overs with.

Paul Strikwerda ©nethervoice

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