I think I can add some insight here, that you may find interesting:

First, I agree with about 75%-80% of what you say, but some other things, not so much. Let me quote some of what you have said:

“So, you join a reputable voice-over site and record your first audition…Luckily, your membership came with a free voice evaluation, and your coach gave your first demo a firm thumbs down.”

>>>You actually have something backwards here. On Voice123, we screen demos, and we often find that we upset people by removing them from our site for their poor quality. Many times, that angry phone call to me is backed up by an email from, either the maker of the demo or the school, who tells me I am crazy and have no idea what I am talking about.

I am a modest man, but I do know I started in VO’s in 1992, and was trained by some of the best that are still in the business and working today. So, my ears dont lie,

“#4. EASY MONEY”

>>>I agree 1000%. There is no such thing as easy money in any biz.

“Even though your financial advisor warned you not to do it, you decide to tap into your nest egg and spend part of your IRA on a decent home studio and premium memberships of voices.com, voice123.com and voplanet.com. If you’re gonna do something, you might as well do it right! These sites will no doubt open the door to big companies offering big bucks to have you do a 20 second commercial or a 2-minute narration. Just wait and see… A few auditions a day will make the recession fade away!”

>>> I think this is a bit unfair to all castings websites. The online casting sites do work for many professional voice talents.

I know because I work here, and you can ask anyone that I probably have a bead on what thousands of talents are doing, and I am referring to three types:

1. The one’s who work
2. The one’s who dont work
3. The one’s who did amazingly well for years, but cant find work online.

I would never take anything away from great talents with experience, but the truth is that working online is a different playground.

Working online is a bigger stage. The communication is colder, quicker, and faster. I have seen people get work from twitter posts.

Does not getting hired make someone ‘less talented’ or a casting website wrong? No, not at all. But in 2005, when I first joined Voice123 as a talent, after one year, I thought online casting was flawed. I mean, how could they not hire me. BUT…when I started working here and saw that online talents who work are, in fact, highly skilled at:

1. self-directing
2. e-commerce
3. finalizing contracts
4. sound production
5. online marketing & communication

Well…at that point, I had a big slice of humble pie, and realized just how little I knew.

I think there are 2 reality checks here:

1. One for those who think that because they worked offline for 20 years or more, that they must be destined to work online. Working online is for voice entrepreneurs, and you need a steel gut for it. I do think it is unfair to steal credit from the amazing pros I see working online.

2. There is also a reality check in it for those who believe that when they lose their jobs from the recession, they should go into voice overs. I mentioned ‘screening demos’ earlier. In all honesty, my heart breaks for some of the people who jump online too soon. This is also a reason that Voice123.com has a refund policy.

In light of that, the term Pay 2 Play is unfair because it implies gambling. The people who find work on Voice123 are hardly gambling, and casinos dont give you money back when you lose.

Let me answer these questions, too, to the best of my ability:

Is it a goldmine or a minefield?
>>>I would say…a coal mine. Compared to how things were for me 8 years ago, there is more opportunity now, than ever before. I prefer having a choice and control over my own career, over waiting for managers/agents to call me any day of the week, while spending money on a circuit of classes to meet people. Is it still hard work? Yep.

What advice would you give to a newbie?
>>> DO NOT put yourself online until you are 150% ready to go. Working online is public record. If you show up on the scene as a ‘newbie’, it will take you a long time to shake that reputation. People have long memories, and when working online, they have tools to keep their memories, long after you have forgotten about that bad day you had. Treat every audition like you are walking into an agent’s office to read.

Have you seen talented people fail?
>>> Oh yes. I don’t know where to begin.

What went wrong?
>>> They simply did not adapt to online communication. I think there is a large generation gap with how people were used to communicating, compared to how they are expected to now.

The biggest problem…there is one rule of thumb about working online: ‘Saving someone time using a computer is a big hug to the person trying to hire you.’ Most talents with experience offline for years are eloquent and beautiful in how they speak and write. Working online, that is just too much to read and listen to.

I cannot express enough how much I feel for those who write me with the opening sentence, ‘I have been in this business 25 years….’ Online casting is only 6 or 7 years old, and working online changes all the time.

Have you made it against all odds?
>>> I am going to say, ‘No, but I got lucky to be hired at Voice123.’ I was already a voice over artist who took some time off after 9/11 to learn a new trade. I needed the money. It just so happened, all of that helped me get hired here. Still, I knew I was behind the times when I started at Voice123 in 2007. There is so much more at play than people realize when working online.

If so, what’s been the secret of your success? What voice-over myths would you like to bust?

>>> What is success? Being rich? Being a movie star? Or simply doing what you love to do? I feel successful. I love what I do.

I think the last thing I would like to mythbust is…

‘The voice over industry has slim-pickings’.

>>>>Oddly, voice overs have not changed that much, only the way in which business is being conducted has changed. Just yesterday…an agent I know decided to work strictly online. Times are just changing in the way business is being done, but the way people read and record to sound professional, no…that has not changed.

Talent is talent.

Business is business.

Best to all of you, and stay strong.
Steven Lowell
Voice123.com