nethervoice

How Not To Be Like Jeremy Clarkson

by Paul Strikwerda in Articles, Career, Freelancing, Journalism & Media, Social Media 17 Comments

Top Gear presenters Jeremy Clarkson and James May with Tony Harrison's Lancia Beta Coupe Stanford Hall 2008 Do you think you’re indispensable?

Are you sure your clients, your readers, or your viewers can’t live without you?

Unfortunately, the reality for most independent contractors is that they can be tossed out any time. The price of freelance freedom is often paid in uncertainty and stress.

In theory, this uncertainty should at least be partially compensated by a higher paycheck. It’s tax time, so let’s see how well you did this fiscal year.

Small fish in a big ocean don’t have a lot of leverage in the labor market, unless they operate as a school. But what about the big fish? How far are they allowed to go?

INFLATED EGOS

Some people, especially in the entertainment industry, seem to think they are untouchable, and they behave accordingly.

Like spoiled children.

Over the years they have gathered a loyal following, and have amassed a considerable fortune. Whenever they enter a room, people ooh and aah, and ask for autographs and selfies.

When these celebs say something that isn’t even remotely funny, people laugh hysterically. Some are suddenly seen as “thought leaders,” “trend setters,” or as the sexiest men/women alive.

Photographers will pray or pay for a pose and a smile. Companies fight for the opportunity to stuff backstage gift bags, hoping for a tweet of acknowledgment or better still: a product endorsement.

And so, the people who have everything they could possibly wish for, get even more without paying a dime. Those who aren’t as fortunate, can only hope, dream, and drool.

But fame is fickle, and recognition can be a double-edged sword.

The higher you climb, the lower you can fall. But if your cushion is elastic enough, you may be able to bounce back. Comfortably.

TOP GEAR

Yesterday, the BBC fired Jeremy Clarkson, one of the presenters of Top Gear. Top Gear is one of the most successful programs in the history of the Beeb, bringing in millions of pounds every year. The car show is one of the biggest factual TV shows in the world with an estimated audience of 350 million in 200 countries. People who don’t even care for cars (myself included) watch Top Gear religiously.

Clarkson’s sacking was self-induced. He was fired for physically and verbally attacking one of the producers because no hot food was provided after a day’s filming. Prior to that, he had been given a final warning because of earlier controversies. “This time,” said the BBC, “a line was crossed.” Clarkson was dismissed, in spite of the million+ people who had signed an online petition to reinstate him.

Yes, we’re all unique, but no one is irreplaceable, or above the law.

As Tony Hall, the BBC’s Director-General, said: “There cannot be one rule for one and one rule for another dictated by either rank, or public relations and commercial considerations.”

The question is: Who will have the last laugh?

Clarkson’s contract was up for renewal anyway, and I’m sure other networks in Great Britain are already fighting over who can offer the man the most lucrative deal. Like the Terminator, he will be back.

THE TAKEAWAY

As much as I deplore what Clarkson did, I wondered if we could learn anything from what happened. Like Clarkson, you and I work with producers and directors all the time. Some of them are very nice people. Others are not. Some make unreasonable demands, crazy requests, and give you a hard time when asked if the check is finally in the mail.

There are some big egos in our business, and I’ve seen colleagues suck up to the people with power, and kick those who are lower on the ladder. Here’s something that happened to me while I was working at a radio station.

One day, a fellow-presenter lashed out at an assistant because he had given her a glass of water with what looked like a hair in it. The woman exploded, and left the assistant heavily hyperventilating in the hallway. But when the director of the station paid us a surprise visit right after the incident, my angry colleague was suddenly all smiles.

After we had taped our show, I took a good look at the infamous glass of water. A curly, red hair was indeed floating on the surface.

My explosive colleague happened to have curly, red hair.

SEVEN SIGNS

Most people I’ve worked with seem to have it together. Perhaps this is because invisible voices have a low profile. We don’t have millions of fans, or millions of dollars. 

Those I admire in my industry have certain things in common. They often thrive against the odds. They are loved by colleagues and clients alike. And if you wish to follow in their footsteps, I have a few recommendations for you.

My first suggestion is simple: Treat everyone around you with respect; not only the people in power. Even if some co-workers do their very best to push your buttons, you’re not a robot. You can’t control their behavior, but you can choose your response.

Secondly: Celebrate your achievements, and remember where you came from. You are where you are because people who probably didn’t know you, believed in you, and were kind to you.

You made tons of mistakes. We all do, but were they met with punishment or patience? And even if your teachers weren’t always tolerant, don’t use that as an excuse to give others the same treatment you so hated.

Third: Don’t ever take success for granted. It entitles you to nothing. It has to be earned, and treasured. Over and over again. And what good does it do you, if you make the people around you miserable? They’ll feed you what you want to hear, while spitting out the truth behind your back.

Fourth: Don’t mistake fame for importance, and money for value. Who gives a damn how many followers you have on social media, and how much you have stashed away in your Swiss bank account. Why should we even care about your credentials? All these things do not make you a good person.

You should take your work and your fans seriously, but please take yourself with a few grains of salt.

Fifth: If you end up -willingly or unwillingly- being a role model, know that it comes with responsibilities. You are in a privileged position to influence a great number of people who look up to you. Are you going to use that position, or abuse it?

Sixth: Don’t ever ask: “What’s in it for me?” The better question is: “What can I do today to improve the lives of others without getting anything in return?” It’s the result that matters. Not the reward.

Seven: Be humble, and be grateful. Every single day.

Success is hard to sustain. One moment you’re the flavor of the month. The next you’re yesterday’s news. Clients may seem ungrateful, but that doesn’t mean you should be. 

Appreciate what you have right now, and realize that you couldn’t have done it without the help of others. No matter how hard you’ve worked for it, and how much you think you deserve it, feel confident without being cocky. Big egos don’t make amigos.

One last thought.

No one is irreplaceable, but at least for one project, one gig, or for one show, you were chosen. That means something. 

If you’re lucky, you can make it last.

If it doesn’t, enjoy the ride, but hopefully not in a Jeremy Clarkson sort of way.

Paul Strikwerda ©Nethervoice

PS Be sweet. Please retweet!

photo credit: Jeremy Clarkson and James May Top Gear presenters with my Lancia Beta Coupe Stanford Hall 2008 IMG_6342 via photopin (license)


Old School, Old Fool?

by Paul Strikwerda in Articles, Career, Freelancing, Personal 33 Comments

Kids listening to story tellerThe country I live in is built for the young.

The population however, is aging rapidly. 

It’s a huge problem, and a tremendous opportunity.

In as little as 15 years, the U.S. is expected to be home to 73 million people over the age of 65. That’s about 33 million more than today. 

The Baby boomers born between 1946 and 1964 are now between 51 and 69 years old. According to a 2011 Associated Press and LifeGoesStrong.com survey, 42% of those who are still working, are delaying retirement. 25% claim they will never retire.    

Behind these rather boring numbers are real people. They may be friends or members of your family. Or you may belong to that group yourself. If that’s the case, you could be part of the first generation that grew up with television. You know, the people who still remember Gilligan’s Island, and where they were the day John F. Kennedy was killed. 

MEMORY LANE

I’m not of that generation, but I remember my parents waking me up in the middle of the night to watch Neil Armstrong and Buzz Aldrin walk on the moon. I remember the end of the Vietnam war, the oil embargo, and the Berlin Wall coming down. I remember getting my first personal computer, a cordless phone, and an Internet connection.

I don’t feel like a dinosaur yet, but that’s only a matter of time. Imagine me in 1982. I was eighteen, and I presented my first show on national radio in the Netherlands. Since then I spent most of my days with a microphone eight inches from my nose. 

Every time people refer to me as a voice-over veteran I cringe in disbelief. Please don’t tell me I am that old! And every time I land a job I say to myself: “Thank goodness I’m still relevant!” It’s pathetic, and I know it. 

If Annie Lennox can rock the mic at the Grammys at age 60, I have no excuse or reason to feel sorry for myself. But how will I feel ten years from now, or twenty? Will I be one of the 42% that delays retirement… indefinitely? Will there still be a younger generation willing and able to pay for their elders? Will I still be relevant?

THE AGING VOICE ACTOR

When I look at my older voice-over colleagues, I wonder what it’s like to be them. How do they handle the pressure of being a professional in a fast-paced industry where technology is changing the name of the game? A game taken over by like youngsters who are like totally into virtual reality and stuff… like that.

One of my friends -let’s call her Lizzy- turned sixty-six this year. After she retired as headmistress at a private school, she just couldn’t sit still. People always said that she had a powerful, resonant voice, and she loved reading to children. So, when one of her teachers mentioned voice acting, she perked up. 

Thankfully, Lizzy had saved some money, and she hired a great voice-over coach. After twelve long months she converted a small guest room into a home studio, and even got herself a real Neumann microphone! A thousand dollars or so later, she had a demo she could pass around. With plenty of time on her hands, Lizzy was ready to break into the business!

Soon she discovered that having time, money, and a distinctive voice does not make a career. Finding work was hard, especially because Lizzy had never liked using a computer. “I don’t need a website,” she said. “That’s for the kids. I’ll do things the old-fashioned way. And forget about Facebook. I’m not going to waste my time chit-chatting about nothing.”

Her son convinced her to get a laptop, and helped her sign up for an online casting service. Once Lizzy became familiar with the inner workings of this service, she made a discovery that left her depressed for days.

BEING SIDETRACKED

“All the jobs on this site are for perky 20 to 40 year olds,” Lizzy said. “If you ever need an example of ageism, this is it. No one wants to hire an old headmistress. What am I supposed to do?”

But a week later her spirits were up. A client in Sweden needed a grandma for a number of English children’s stories, and he said Lizzy’s voice was perfect. “Can we set up a Skype session so I can give you some guidance?” he asked. Lizzy froze. She had heard of Skype, but had no idea what it was or how to use it.

“And,” said the producer, “once I have given you some pointers, I take it you can record the rest of the script without my help. We do expect you to deliver clean, edited audio that is ready to use. That’s not a problem, is it?”

“No, no, of course not,” mumbled Lizzy.

“Well, I’ll email you the script, and eh… can you send me the audio in let’s say.… four days? And shall we do our Skype session two days from now? Is ten o’clock your time okay?”

When Lizzy put the phone down she panicked because she realized she was not even close to being ready. What had she gotten herself into? That evening her son installed Skype on her computer, and showed her how to use it. He even took a morning off work, so he could be there when Sweden called.

MESSING UP BIG TIME

Once the connection was made and Lizzy started reading the script, everything was fine. Sven the producer seemed happy with her narration, and within the hour, Lizzy had recorded four three-minute stories. She even remembered how to edit the audio the way her coach had shown her. Things were looking up!

The next day she received a call from the client. He loved her storytelling, but he said they couldn’t use the audio. “Why not?” Lizzy wanted to know.

“Because of all the mouth noises,” Sven said. “I thought you would send me clean audio. That was our agreement.” 

“Let me see what I can do,” said Lizzy, and she went back to her studio. She must have listened to her stories four or five times, but she didn’t hear what the client was talking about. What on earth was going on?

She asked her son to come over and have a listen. After a few minutes he looked at her and said: “Mom, are you sure you didn’t hear all those clicks and smacks? They’re all over the place.”

“Not really,” answered Lizzy.

“Well, that explains why you have been talking louder lately. I think you should see an audiologist. Get your ears checked. And when’s the last time you’ve been to the dentist? I have a feeling you may need new dentures.”

“Ah, the joys of old age,” said Lizzy. “The joys of old age.”

A REVELATION

Two months and two hearing aids later, Lizzy missed being at school. A year ago, people still knew who she was. When she spoke, they listened to her. They even did what she told them to do. She missed being social.

In the world of voice acting, no one knew who she was, and no one cared. People were not polite. They expected her to drop whatever she was doing to record a demo. They never told her why she didn’t book a job she’d auditioned for. Whatever happened to patience and good manners?

When she called her coach, he wasn’t very supportive.

“Lizzy, clients don’t owe you an explanation,” he said. “We’ve talked about that. You may not have that young, hip voice everyone is looking for these days, but there are still jobs out there. It takes time to build up a network and a reputation. You’ve got to work at it. Every. Single. Day.”

He paused for a moment and said: “Lizzy are you listening?”

He continued:

“A client doesn’t work on your schedule. You work on his or hers. And if you want people to find you, you need to have an online presence. You need to be comfortable with technology. I know you don’t like computers, but clients don’t care about what you like or don’t like. If you want to play the game, you have to live by their rules, no matter how old or how young you are.”

Spring was in the air. Outside, kids were playing tag. They were obviously having a good time. “There’s nothing like the sound of children laughing,” Lizzy thought. It always made her happy.

“Now, Lizzy, dear, can I ask you a question?” said her coach.

“Go ahead,” said a distracted Lizzy.

“What is it that you really want? Why did you want to become a voice-over?”

The answer immediately popped into Lizzy’s mind.

“Because I love telling stories!”

“Then why don’t you go out and do that!” her coach said. “There’s no need to stay home and stare at a screen all day long, hoping to get the perfect part. If you have stories to tell, start telling them!”

FINDING A PURPOSE

Two weeks later, Lizzy invited me to come down to the library. Ten four-year olds sat in a semicircle around her. I’d never seen a group of kids being so attentive. And when Lizzy started telling her stories, you could hear a pin drop. The toddlers were mesmerized.

“Lizzy, they absolutely loved you!” I said after the kids were gone. “You were fantastic! Now, are we still on for tomorrow?”

“What’s tomorrow?” asked Lizzy.

“Tomorrow’s Friday.”

“In that case, I can’t make it,” she said. I’m going to the hospital.”

“Oh no, is something wrong?” I wanted to know.

“I’m fine,” said Lizzy. “I’m going to the children’s ward to tell some more stories.”

“But what about your voice-over career?” I asked. “Weren’t you going to set up a website, and do some more auditions?”

“Oh forget that,” Lizzy responded. “There are so many places where I can make myself useful. This world needs more volunteers than voice actors, and I need to be around people. When I looked into the eyes of those children this morning, there was a connection. I felt I was doing something meaningful. I bet that’s not something you can find on Facebook.”

“Oh Lizzy,” I said, “when I’m your age, can I be you?”

“No way,” she answered. “I’m already taken!”

When we walked out of the library, she gave me a big hug and asked jokingly:

“Do you want to buy a microphone? It’s a Newman. It didn’t do me any good.”

“Hang on to it my friend,” I said. “Sweden might be calling back soon. Over there they know how to take care of senior citizens. They treat them with the respect they deserve.”

“Oh, stop it,” said Lizzy. I’m not ready for retirement.

I may be old school, but I am no old fool!”

Paul Strikwerda ©nethervoice

Be sweet. Please retweet.

photo credit: Kids and Library! via photopin (license)


Poisonous Pens

by Paul Strikwerda in Articles, Internet, Journalism & Media, Personal, Social Media 32 Comments

Intimidation“When you step into a boxing ring, expect a few punches.”

That’s how I would paraphrase a well-known Dutch proverb.

I had to remind myself of that saying quite a few times last week, after publishing a critical blog post on podcasting.

Last time I checked, over 2,500 people read it, and many felt the urge to respond. Here’s what some of the fans had to say:

“I LIKED the article specifically because it addressed many of my pet peeves (long intros, crappy audio, self-aggrandizing hosts).”

“Your story basically said: “Try harder, and don’t put out sh*t.” To which I wholeheartedly agree.”

“This article is SPOT ON. And the industry is suffering because most podcasters are not paying attention to opinions like the one expressed there.”

“I’m going to print this out and remind myself to read it once a week for a month. FANTASTIC! I couldn’t agree more!”

But not everyone was as pleased with what I had written:

“The central point of this article is pretty ridiculous, and contains a very “get-off-my-lawn” sentiment that I believe is incredibly harmful to the industry of podcasting.”

“I think people need to step off of their high horses.”

“Wow this is insulting. Was this written by a radio dj threatened by podcasts?”

“The author, hilariously enough, made his article about himself by injecting snide attempts at humor.”

“New podcasters don’t deserve to be mocked or shunned.”

These reactions were pretty innocent, compared to what a few others shared with me after I had published my story.

UNLEASH THE BULLIES

Some angry, resentful readers told me to “stick it where the sun don’t shine.” They accused me of being an arrogant son of a gun, who should just go and “F” himself. One person suggested that I go back to the Netherlands, if I didn’t like what I heard over here (as if podcasts stop at the border…).

I’ve gotten some nasty comments before, even from my own voice-over community, but this podcasting piece seemed to have hit a raw nerve.

One thing separated the more graphic commentators from the rest. The vitriolic ones responded anonymously. Quite a few used an online identity like fartface5 or bigwillywonderman.

That’s not surprising.

Last year, assistant professor Arthur Santana of the University of Houston found that 53.3 percent of anonymous online comments included language that was vulgar, racist, profane or hateful. Only 28.7 percent of non-anonymous comments were found to be uncivil. 

This is often attributed to the online disinhibition effect. It’s the idea that people’s inhibitions drop when their identity is hidden, and their actions have no visible consequences.

INVISIBLE ENEMIES

In the days before the Internet, when someone spoke in public, the audience would be able to see who was talking, and they could hold that person accountable, right there and then. In the virtual world we live in that’s not always possible.

Some people believe that because they’re invisible online, they are safe, and they can say whatever they want. There are no authority figures to stop them. Free speech is free speech, right? Besides, they weren’t even serious. It was just a joke. The online world isn’t “real life.”

Well, tell that to the victims of cyberbullying, and their friends and families! I think they have a different story for you. Personally, I’ve never believed the children’s rhyme:

“Sticks and stones will break my bones
But words will never harm me.”

Words can have a profound effect on someone, in a very positive, and in a very negative way. I know people who haven’t spoken to one another for twenty years because of words that were exchanged. I know people who are comforted and uplifted by words of love and encouragement.

Words can heal, and words can hurt.

Words can be wonderful, and they can be used as weapons.

There are these sick individuals who find joy in publicly humiliating others in a most vicious and obscene way, using no more than 140 characters.

SCHILLING’S WAR

Perhaps you’ve read about retired baseball great Curt Schilling. After his daughter Gabby became the target of relentless Twitter trolls, he decided to go after them, and expose their identities. Within an hour and a half, Schilling found nine of them.

One troll was a student at Brookdale Community College in central New Jersey. He was suspended from school. Another turned out to be a vice president of the Theta Xi fraternity at Montclair State University in northern New Jersey. He lost his part-time job selling tickets for the Yankees.

The message was clear: Nobody should have to put up with trolls and other cyberbullies. There are serious consequences for this type of behavior. Just because we cherish and celebrate free speech in this country, doesn’t mean that anything goes. 

ZERO TOLERANCE

What was said to me after last week’s blog post wasn’t nearly as vulgar as what Gabby Schilling had to endure, but I was thoroughly disgusted. I am not going to expose the culprits, but I am going to do something else. 

From now on I will no longer accept anonymous comments, or comments by people using a fictitious online identity.  

On this blog I want people to own up to what they’re saying, and not hide behind a made up character. Comments that are rude and disrespectful will be deleted immediately.

This is my platform, and I will act as moderator.

I welcome a spirited, civil debate on this site, and if you would like to take part, I encourage you to create a Gravatar. A Gravatar is an image that follows you from site to site appearing beside your name when you do things like comment or post on a blog. A Gravatar lets us know who you are.

Click here to create your personal Gravatar

One last thing.

Trolls intend to provoke, and they want to see which buttons they can push. They live for the fear they instill and for the outrage they create.

We have seen that their insults can lead to injury and worse if we let them get to us.

Luckily, we are not like Pavlov’s dogs, and we don’t have to fall for their dirty games. 

Like Schilling, I have zero tolerance for trolls.

As far as I’m concerned, they can take their poisonous pens, and stick ‘em where the sun don’t shine!

Paul Strikwerda ©nethervoice

PS Dare to share if you care!

photo credit: Determination via photopin (license)


The Problem with Podcasting

by Paul Strikwerda in Articles, Journalism & Media, Social Media 54 Comments

PodcastingSome called it “The little box that changed everything.”

That tiny box made its debut just a few weeks after 9/11.

In September 2014, just before its 13th birthday, the iPod Classic was no more.

I’m not sure how long other digital music players will last, but I do know one thing.

Podcasts are here to stay, and one of the reasons may surprise you:

Cars.

This year, about half of all the cars will be digitally connected. By 2025 that’s going to be one hundred percent. (source)

Connected cars are music to the ears of the audio streaming industry. Over forty percent of all radio listening takes place in cars. (source)

Car-based listeners love to listen for long stretches of time, if only to survive their daily commute. They are the ideal captive audience for podcasters. Especially because we’re living in the age of on-demand everything. Just as millions and millions are using Netflix and Amazon Instant Video, people want to stream their audio as well.

NOT FOR ME

I’ll be honest with you. With a home studio, I have the best commute in the world, and I spend very little time listening to podcasts. I’d rather read an article, than listen to forty minutes of blah-blah-blah. An article or blog post I can scan in a short amount of time. I search for keywords, and skip the fluff.

Done. On to the next one.

Am I going to listen to a forty-minute podcast to possibly pick up a few useful ideas?

No thank you.

But there’s another reason why most podcasts are not my cup of tea.

I have no patience for mediocrity, half-ass efforts, or for untalented amateurs playing radio.

On occasion I will listen to shows like This American Life, Fresh Air, or RadioLab. All these programs are professionally produced, and they make doing the dishes or yard work much more pleasant. But I really can’t stand podcasts that take way too long to get to the point.

MARKETING CONTENT

Podcasts are often mentioned as glorious examples of content marketing. That’s a strategy to attract and engage an audience by means of storytelling. The ultimate goal is to influence behavior. 

But what if there’s no content worth marketing? Then podcasters are just filling dead air. For what purpose? And why do I find so many shows so utterly annoying? 

I usually blame it on the self-absorbed host who often doubles as the producer and sound engineer. A deadly combination. The typical podcast jock loves to hear him- or herself talk.

After a ten to fifteen minute introduction where the presenter shares the most boring details about his private life, we might get an idea of what the show is all about.

Or not.

By that time they’ve completely lost me.  

Some shows bring in guests, for one purpose only: to give the host something to play off of. Or – even worse – to confirm the presenter’s bias. How can you tell?

For one, the host doesn’t listen. Why should he? It’s his show, so he does most of the talking. And when he doesn’t, he feels the need to constantly interrupt. His questions are closed, and without a critical producer, they lack originality and depth.

What makes it even more painful to listen to, is the fact that many amateur podcasters think they’re funny. They’re so funny that they laugh at their own jokes.

Because no one else does. 

Podcasters will often present their opinions as facts. Facts that no one is ever going to check or challenge. There is no editor-in-chief to make sure that the stories told stand up to scrutiny.

Why not? Because no one cares. 

In one ear. Out the other.

At least the printed word has some appearance of authority. It’s in black and white, and it has staying power. People can come back to it. Check the facts. Look at the sources, and leave comments. That’s why I prefer blogging.

ARE YOU A PODCASTER?

If you’re thinking of hosting a podcast and you want me to listen to you, you have to do me a few favors, okay?

Don’t make the show about you. If you want to please yourself, try masturbation. I’ve heard some good things about it. 

If you want people to tune in, make it about your listeners. Find out what’s relevant to them. What are they talking about? What problems do they have? Give them a reason to spend twenty to thirty minutes in your company. And unless you’re really, really good, don’t make it any longer.

I have a life.

And don’t do it just for my sake. Do it to appeal to a new audience. 

A recent article in Mind/Shift talked about the increasing popularity of podcasts in high school. Teachers are using shows such as Serial and This American Life to teach learning through listening, and kids love it! Asked about Serial, One of the teachers is quoted as saying:

“Narrator Sarah Koenig’s quick shifts in tone and perspectives — we spend three minutes with a lawyer, say, then with a former classmate and then a detective — is especially appealing to teenagers who bore easily.”

But there’s more you can do to make your podcast more appealing.

I don’t need to know that the dog ate your breakfast, or that your daughter dyed her hair purple. Get to the point quickly. No endless sign-on music. No bombastic introductions.

Be real. Be authentic. Be you.

Secondly, if you feel the need to give me advice, at least make it entertaining. Don’t preach. If I want a sermon, I’ll go to church. If I need a lecture, I’ll subscribe to iTunes U.

WHAT TURNS ME ON

Do you know what I find very entertaining, and even slightly sexy?

Intelligence!

A unique point of view. 

These things are hard to find in the mainstream media. Everything is dumbed down to appeal to the lowest common denominator. That’s the target group the advertisers are aiming for. 

With podcasts you don’t have to lower yourself to that level because you don’t do this for the money. You have no shareholders to please. Instead, you have the freedom to produce content that matters. 

I’d love to hear guests on your show, as long as you realize that they know way more about a subject than you do. So, give them space to talk. Listen carefully. Use their answers as the basis for your next questions. Don’t just go down your list. You might miss the most interesting aspects of their story. 

If you only ask questions about what you think you know, you might as well interview yourself. Make it about your guests. And get this:

An interview is not a discussion between equals. It is not a debate. You are simply a facilitator. Create some intimacy, instead of confrontation. Help people open up. 

When you truly connect with your guests, you will connect with your audience.  

HIGH STANDARDS

My rant is almost over, but not quite.

Please use quality equipment. We live in the digital age, and we can hear the difference between a crappy microphone and a good one. And be sure to edit your show. Better still, let someone else edit it. No one likes to cut into his own flesh. 

Give us the best you have to offer. That alone will make you stand out from the competition.

And finally, listen to your listeners, especially when they tell you things you don’t like to hear. If you don’t listen to them, why should they listen to you?

In a way, listeners are like your clients. They expect value, and they want to be heard.

Now for some good news, and a bit of bad news.

The iPod may eventually go away, but podcasts are here to stay. If anything, they’re getting more popular.

It’s never been easier to produce a podcast, but because so many people are doing it, it’s never been harder to create content people like to listen to. More and more podcasts are professionally produced by an entire team. It’s like a radio show, but cheaper.

So, if you’re a podcaster, I have one final word of advice:

Up your game!

Make me want to listen to you.

And one day, I just might.

Paul Strikwerda ©nethervoice

PS As you can see from the number of comments, this story caused quite a stir. Click here to read my reaction.

photo credit: Kafelog Vs. Nua via photopin (license)


Giving Unwanted Advice

by Paul Strikwerda in Articles, Career, Freelancing 16 Comments

Wilfully blindWe are a suspicious society.

We are trained to distrust people’s intentions.

Some fifteen years ago, my friend was driving me home at night. The United States was still new to me, and I had a lot of cultural adjusting to do.

At one point during our dark drive I spotted someone with car trouble by the side of the road. The hood of her Honda was up, and she seemed distressed. To my surprise, my friend drove right past her without blinking an eye.

“Are you crazy,?” I cried indignantly. “Why didn’t you stop to help the poor woman?”

“That’s a very bad idea,” my friend said. “For one, she might think that we’re coming to molest her. Two: Her friends could be waiting in the wings to mug us. Why don’t you take my phone and let the police know what’s going on. They’ll handle it.”

“Whatever happened to being a good Samaritan?” I asked.

“Forget that,” said my friend. “You can’t trust anyone anymore. This is America. People have guns, and they are not afraid to use them.”

I was flabbergasted. In the Netherlands where I came from, not helping someone in need could be interpreted as criminal negligence. In the USA it apparently was a liability. 

But America has more trust issues.

FLYER OR FIVER

A few years ago, Kyle MacDonald conducted a social experiment. He took to the streets with a stack of flyers and five-dollar bills. Much to his surprise, it was easier to hand out flyers than fivers. People didn’t seem to want his money because they believed Kyle had ulterior motives. After all, there’s no such thing as a free ride, right?

Suspicions about the true intentions of strangers are nothing new, by the way. Telling the story of the famous Trojan horse, the classic author Virgil coined the phrase Timeo Danaos et dona ferentes, often translated as Beware of Greeks bearing gifts. What he meant to say was this:

Do not trust an opponent who offers to do something nice for you.

As you can see, I just added another element to the mix. That of an opponent. That’s because those who assume the worst, often see people they don’t know as adversaries, competitors, or as folks they should be afraid of.

I guess it takes one, to know one.

Don’t get me wrong. There are some pretty scary individuals out there, ready to scam our grandparents, abduct our kids, and steal our identities. Radicalized, brainwashed fanatics will kill themselves and many others to glorify their G-d. We need to be vigilant, but we also need to put things into perspective.

THANK GOODNESS

Just because something bad might happen, doesn’t mean it will. Most of the time it doesn’t. Random acts of kindness are performed every day. There are still genuinely kind and trustworthy people in this world, who wish to help their fellow human beings out, no strings attached.

The voice-over community I am a part of, is blessed with countless supportive Samaritans who are ready to assist you, whether you’re a veteran or a newcomer. They recommend colleagues to clients, and people get hired because of it every day.

They critique each other’s demos and websites for free, they answer questions about rates, and they put their two cents in when asked about what audio equipment to buy. Just spend some time on Facebook and LinkedIn; read a few blogs, and you’ll pick up golden nuggets at no cost whatsoever.

Yet, I found out that free advice is not always welcomed and appreciated. Sometimes, it is treated with utmost suspicion. 

NO CRITICISM ALLOWED

The moderator of a particular voice-over Facebook group (which shall remain unnamed) made it clear that no one was allowed to be “negative” about cheap sites like Fiverr.com and VoiceBunny. “Everyone has to start somewhere,” was his reasoning, and “we should not discourage talent to sell their services on those types of websites.”

I am not going to repeat myself by telling you where I stand in terms of those sites. If you’ve been reading this blog for a while, you know exactly how I feel. Here’s the thing, though. I sometimes see it as my mission to educate clients and colleagues. After all, I’ve been around the block a few times, and I have this strange illusion that some of my insights might be helpful. Especially to those who are just starting out.

So, when a member of this particular Facebook group made some comments about Fiverr, I couldn’t keep my big mouth shut. As it turned out, I wasn’t the only one. Soon, other experienced colleagues chimed in with valuable advice which was… not appreciated at all. It didn’t take long before the name calling began.

We were accused of being old school, pretentious know-it-alls who did not understand where beginners were coming from. Perhaps we felt threatened by young talent? Is that why we told people to stay away from the bargain basement? 

TALKING TO A WALL

No matter how hard we tried to inject some logic and common sense into the discussion, people kept on questioning our motives. They thought we just wanted to impress, or perhaps get some coaching clients out of the exchange.

Then the moderator (who took part in the back-and-forth) had had enough. With the click of a mouse, he removed the entire thread. That’s when I decided to remove myself from the group.

When the mind is closed, it is futile to teach a new dog new tricks. 

Yet, I cannot put all the blame on the inexperienced, skeptical members of this group. When people regard you as an uninvited guest, it’s often better to stay under the radar, and I didn’t.

In my view, people are more open to advice from those they know and trust. I did not really know the people I was talking to, and they clearly didn’t trust me. There was no rapport, and that was mistake number one.

EXPOSING IGNORANCE

Secondly, people don’t like it when their ignorance is publicly exposed. They feel humiliated, and become defensive. Perhaps I had advocated my point of view as THE truth, which is never a good thing. Many roads lead to Rome. Some are just a bit longer than others. People need to learn from their mistakes, so, who am I to deny them a significant aha moment?

Opinions can be discarded. Life experience is harder to refute. 

Instead of blasting the group with my “wisdom,” I should have asked: “May I give a suggestion?” That usually removes resistance. I could also have presented them with several perspectives. People like to be in charge, and they want to make their own choices.

Third, when people make an investment (e.g. in my services as a coach), they tend to be more invested in what is offered. For instance, I can tell one person something, and they respond with “Whatever.” I can say the same thing to a student, and they tell me it’s the best suggestion they’ve ever gotten.

The last piece of advice I would give myself is this: 

Don’t waste your time giving eye-openers to people who are willfully blind.

When a horse isn’t thirsty, you can’t get it to drink.

Please don’t ask me why the horse isn’t thirsty, but I have my suspicions…

Paul Strikwerda ©nethervoice

PS Be sweet Please retweet.. 

photo credit: Day 5, Ape Can’t Trust Man via photopin (license)


To Discount Or Not To Discount

by Paul Strikwerda in Articles, Freelancing, Money Matters 34 Comments

Famous Dave’s Signature Spicy Pickle SpearsA month or so ago it happened again.

One of my contacts sent me the following message:

“Paul, my client would like you to voice two English animations. Both advertise the same product on the same platform, but each one appeals to a different audience. Both scripts are no longer than 125 words. Normally we’d pay you €250 per video, but the client was wondering if you’d record both videos for €250. After all, these things are very short, and this is for the same product on the same platform. Another option would be to offer the client a $150 discount. Let me know how you’d like to proceed.”

What do you think I should do? Should I voice these two videos for €250 or $350, or should I charge the full €500?

Well, the answer depends on your pricing strategy, and on how you position yourself in the market place.

Let me explain.

A TALE OF TWO PICKLES

In front of me I have two 24 ounce jars filled with pickle spears. One is a store brand retailing for about two dollars. The other is a jar of Famous Dave’s Signature Spicy Pickle Spears, selling for about five bucks. Both jars contain the same basic ingredient: crunchy cucumbers immersed in an acidic solution.

Why would people pay five dollars instead of two, for ten to twelve pickles, you may ask. The answer is simple. Dave’s spears are distinctly different. His spicy cucumbers tingle your tongue with a signature blend of sweet and heat. They are addictively delicious.

Last weekend I was entertaining guests, and I served Dave’s pickles without telling them. I just put them on a plate. After the first guest took a bite his whole face lit up and he said: “Wow, where did you get these pickles? They are incredible!” Two minutes later everyone in the room was crunching away, and wanted to know where they could buy these special spears.

Yesterday I talked to one of my friends who was with us that evening, and he said: “I had so much fun last weekend. And by the way… those pickles were amazing!”

So, let me ask you this:

Would you rather be an ordinary pickle, or one of Famous Dave’s Spicy Spears? 

MAKE A CHOICE

Are you a dime a dozen, or do you have something unique to offer? If you fall into the last category, in what way do you distinguish yourself, and how do you convey that to your clients? You see, believing that you’re special doesn’t get you anywhere. You need to prove it.

Famous Dave is a smart guy. He knows he’s got something awesome going, and that’s why he’s not competing on price. He is competing on added value. Added value can be defined as an improvement or addition to a product or service that makes it worth more.

As a voice-over, you add value to a video, a computer game, an ad campaign, an e-Learning program, a bestseller or a major brand. The right voice can bring credibility and authenticity to a message. That alone can be worth millions of dollars, and advertising agencies know it.

You will never see those millions, but I happen to think that you deserve to be well compensated for your contribution. That will only happen if and when YOU value what you have to offer in terms of your expertise, and your experience.

PRICE LIKE A PRO

One way to convince a client that what you’re offering is valuable, is by using the link between price and professionalism. I’ve said it before, and I’ll say it again: Your rate is more than a number. It is a powerful statement. It says: This is what I believe I’m worth. It is also a way to prequalify your clients.

My rate sheet tells them: I take my job seriously. Lowballers better stay away. Quality clients are welcome. I will treat you with respect, and I will do the best job I can. 

Like Famous Dave, I know that what I have to offer is different. My English has a European quality that adds a special flavor to a script. Those who like that flavor have no reason to haggle.

WHY COMPROMISE?

Now, let’s discuss that discount I talked about in the beginning of this blog post. Here’s my take on reducing a fee. 

1. Discounts are for people who compete on price only, and for clients for whom price is the determining factor.

Here’s a hint: price is rarely the sole determining factor in a purchasing decision.

If clients would buy based on price alone, it would be perfectly fine to take months to send them a poorly made product, right? They wouldn’t dare to complain because you were the cheapest. 

2. But Paul, didn’t the client say that these two jobs combined would be no more than 250 words? Why not give in a little? 

Well, there are two hidden assumptions behind that argument. One: This job is something I could record in a heartbeat. Two: Clients pay me for my time. Both assumptions are false.

We all know that most clients have no idea how long it takes to deliver any length of finished audio. Secondly, I don’t charge clients for my time. They pay for my talent, my skills, and for my experience. They pay me for the added value I bring to their production. 

3. If I were an on-camera actor, and I’d be featured in two videos targeting different audiences, wouldn’t I get paid in full for both? Then why should a voice actor accept a huge pay cut? Does that make any sense? Just because we’re invisible doesn’t mean people can take advantage of us. 

A MATTER OF TRUST

4. The client promised that both videos would be for the same platform, but how can I trust a claim made by someone I’ve never worked with? Clients will tell you anything to bring your price down. What guarantees do I have that these two videos won’t end up on different platforms? Who’s going to check that? 

5. In the beginning of a relationship with a new client you set the parameters. If you accept a certain fee for whatever reason, that becomes your going rate. Don’t blame it on the client. That’s what you’ve trained them to expect.

So, the next time you ask for more money, don’t be surprised if your client comes back with: “But last week you did a similar job for X amount of dollars. Why should we pay you a penny extra?” And you know what? They’re right!

6. If you accept doing two jobs for the price of one (or even less), you’ve just stabbed your colleagues in the back. We are not independent contractors. We’re interdependent contractors. We are connected. A going rate is nothing but the prevailing market price. Every individual pricing decision -big or small- impacts that market. Before you know it, you’re setting a downward trend.

Having said that, here’s where I’m willing to give a discount:

A. When a client commits to a long-term working relationship, and a high volume of jobs. 

B. As an incentive for a client to pay in full upon receipt of the invoice.

Some colleagues are in the habit of giving discounts to charities, but I make that determination on a case-by-case basis. More about voice-overs and charities in my article “Work For Free For Charity?

STICK TO YOUR GUNS

Listen carefully. You don’t have to agree with me when it comes to discounts. In fact, you don’t have to agree with anything I’m saying in this blog. It’s just my opinion. But if you haven’t thought about your value, your pricing, and about your position on discounts, simple questions like the one from my contact can get you in a pickle.

I decided to charge full price for those two animations, and I told my contact why. Taking a stance means taking a risk, and I ended up losing the animation job to a colleague who was willing to do it for less. But the story doesn’t end there. 

Two weeks later my contact called me again. Working with the cheaper voice-over had left a bitter taste in the mouth of the client, and they wanted me to step in.

“At full price?,” I asked.

“At full price,” he said.

Being cheap often costs more, but some people have to learn that lesson the hard way. I hope you’re not one of them.

That day I went to the post office to send my contact a small thank you gift.

“Does this parcel contain anything fragile, liquid, perishable, or potentially hazardous, including lithium batteries and perfume?” the woman behind the counter wanted to know.

“Yes it does,” I said.

“What’s in it?” she asked.

“It’s a jar of Famous Dave’s Signature Spicy Pickle Spears!”

“Oh, those are the best,” she said. “Not cheap, but it’s so worth it!”

Paul Strikwerda ©nethervoice

PS Be sweet. Please retweet!

PPS The word ‘pickle‘ comes from the Dutch word ‘pekel,’ meaning ‘something piquant,’ and originally referred to a spiced, salted vinegar that was used as a preservative (source.) You should know that I am in no way compensated to promote Famous Dave’s delicious pickles. 


The Confident Skills of a Sex God

by Paul Strikwerda in Articles, Personal 19 Comments

DSC00347Dear Prudence:

I am a bit of a prude, and that’s a problem. You see, I work as a voice actor, and recently I was asked to narrate a script that turned out to be very erotic. There were certain words in the story I just couldn’t pronounce. It was too embarrassing. The trouble is: I already committed to the project. What am I to do?

That voice actor could have been me, not so long ago. Do you want to hear the story?

Well, a client from an Eastern-European country approached me, because he was looking for someone with a hypnotic voice. Since I’m also a certified trainer of hypnotherapy, I thought this was right up my alley.

The client explained that I would be recording a 5-session audio program that could trance-form a shy wallflower of a man into a confident guy who had no trouble approaching women.

Before I tell you more, there’s something you should know.

THIS IS ME

Many, many years ago, I was that man: rather nerdy, and terrified of the opposite sex. Every time I liked a girl, I got this burning feeling of “move away closer.” It was a strange mix of being fascinated and frightened at the same time. I never dared to take the first step, paralyzed by an intense fear of rejection.

Of course I blamed my parents. They weren’t very touchy-feely people, and they rarely showed their affection in public. When my dad tried to explain the principles of procreation, he did it in a way only a Dutch Reformed minister could illuminate the miracle of life: in technical terms. He might as well have read me the manual of motorcycle maintenance.

Even though Dutch society is often seen as liberal and open, I grew up with the notion that nudity was naughty, and that sex revolved around dirty deeds taking place behind closed bedroom doors. I should stay away from it as long as possible. And that’s exactly what I did. At age 20, the sex life of a missionary might have been more exciting than mine.

We all know that repression leads to rebellion, and eventually the hidden hedonist in me won over from the conflicted Calvinist. These days everybody knows me as the uber-confident, outrageously charismatic chick magnet I am; the guy who turned down the lead in Fifty Shades Of Grey. I beat myself up over it, and it was quite enjoyable.

But seriously, I’m a big believer in the benefits of hypnosis, and I really want to improve the life of my fellow-man. So, when the offer of narrating a self-help program came to me, I said to myself: “Why not?”

THE POWER OF SUGGESTION

If you’re at all familiar with hypnosis, you know that it’s based on the power of suggestion. A simple phrase like “Imagine being in a beautiful place where you can totally relax,” will elicit a certain state in certain people. It’s nothing mysterious. Words have the power to evoke images, sounds, and feelings. Why else would so many people be hooked on audio books?

Most hypnotic scripts begin something like this:

“Sit in a comfortable chair or just lie on a couch or a bed with your hands resting in your lap or by your side. When you are ready, begin.

Draw in three slow deep breaths… and another … still another. Each time you inhale, focus on filling your lungs with clean fresh air. As you exhale feel all the tension leave your lungs and your entire body. You feel so good. Perfectly relaxed.”

Once the listener reaches a deeper state of relaxation, the idea is to bypass all critical thinking, which increases the openness to, and acceptance of more direct suggestions. And so the self-help script I was working on continued….

“You can achieve anything when you use your own power of mind. You will find yourself sleeping better. When it’s time to sleep, you’ll dream pleasant guiding dreams about becoming the guy with all the girls around him, and it’s a great dream that you enjoy having regularly. This dream further empowers you to be the Sex God you truly desire to be. That’s because you are now the guy that all the girls love. You possess the qualities that women look for and want to have a sexual relationship with.”

At this point I could see where this was going, and the prude in me started to protest, but the script went on:

“As of this moment, you can successfully flirt a woman into a ‘more’ situation, and then provide the best nights’ entertainment, and an amazing night or weekend of shagging, and she will always beg for more.”

I beg your pardon?

I had to stop the recording, and wondered: “Am I really saying this? I would never use the word shagging. It’s vulgar. Do I really want to go on?

“10… going deeper, deeper and deeper…
9… more and more relaxed…
8… deeper and deeper, than before…”

The temperature in my sound booth began to rise, and I took my sweater off. It felt like there wasn’t enough air in the small space. What on earth had I gotten myself into?

“7… deeper still…”

After taking a deep breath, my inner voice started reading the words in front of me:

“Imagine that you are with a lover, in a hot tub, and you are still making love and feeling her pleasure because you are very sensitive, caring… slow when she needs slow, fast when she needs fast, deep when she needs deep, just stimulating the first 1” of the entrance near the G-spot, and sometimes throbbing and contracting to bring her greater pleasure, and you KNOW that being a gentle and caring lover is more important, and by practicing what you are doing with care and gentle warmth you enhance your own sexual talents, enhance your penis’ awareness of how to make love, and she can feel it and it thrills her.”

Here’s where I completely lost it. This wasn’t a hypnotic self-help induction. This was pure, unadulterated porn, and my awareness of it didn’t need to be enhanced. It made me utterly uncomfortable, and I had to ask myself one question:

“Do I want to be known as the Ron Jeremy of voice-overs?”

Of course not!

MIND OVER BODY

To make matters worse, my mind decided to convey this message to my muscles, and my lips responded appropriately by refusing to say the p-word. No matter how hard I tried, I couldn’t pronounce it.

It was as if I had regressed. That sometimes occurs when people are under hypnosis. My prude, Protestant self was penalizing me for what I was doing. I’ve had this happen once before, when I had to read a short story filled with brutal, gratuitous violence. It was too graphic. I just couldn’t do it.

The problem with this job was that I was working on session five. I had recorded the previous four, and the illustrious Uncle Roy Yokelson had already added hypnotic music, and mixed and mastered the audio. The finish line was in sight. I’d also signed a contract, and it would be silly of me to back down because of a stupid two-syllable word.

TAKING A BREAK

I decided to leave my studio and walk around the block. Once I had cooled down a bit, I zoomed in on the heart of the matter: I was taking this way too personally.

These weren’t my words. This wasn’t my script. I was just an unidentified voice, whispering in someone’s horny ear.

“Get yourself out of the way,” I said. “Be a man, and do the job you were hired to do. You’re a voice actor. You get paid because you’re good at pretending. Now, get in front of that microphone, and finish what you started!”

These were almost self-hypnotic suggestions, and they did the trick. I was only a few pages away from completing this project, when I spoke the following words:

“Your subconscious now hears these special suggestions deeply and profoundly: I am sure and confident about myself. I know what a woman wants and I have the skills to deliver it. So, hold that image of successfully flirting with her in your mind. No Fear – No Intimidation. You walk tall and proud, shoulders back with total and complete self-confidence and purposely walk up to this woman who is everything you have always wanted and here she is in body and soul. You visualize being her lover, and her going absolutely wild with you and for you.

Your own mind reaffirms: I am a wild sexual tiger, hear me roar.”

LATER THAT DAY

A few minutes after I was done recording, my wonderful, gorgeous wife came home.

“How was your day, honey?” she asked.

“Fine,” I said with a smile. “Totally fine.”

She stared at me for a moment.

“What’s that look in your eyes,” she wanted to know. “Is there something on your mind?”

“Sweetie, you look absolutely amazing,” I said. “Let’s go upstairs.”

“Right now?” she asked.

“Right now!” I roared.

Paul Strikwerda ©nethervoice

PS Be sweet. Please retweet!


The Secret to Sustained Success

by Paul Strikwerda in Articles, Career, Freelancing, Money Matters 16 Comments

Soybeen sprouts“Seize the day,” “Carpe Diem,” “Maximize each moment.” 

In a society as hectic as ours, that seems to be sound advice. All of us are given a limited time on earth. The best thing is to use it wisely. Don’t worry too much about tomorrow. Get the most out of each day.

Go to any electronics expo, and you’ll find tons of smart gadgets designed to make us more productive. Here’s what I find ironic. They won’t give us any extra time off, but they will allow us to do even more with the time we have saved! Just thinking about that makes me tired. 

While some of these ingenious tools can be helpful, they are part of a trend that worries me:

Life is speeding up, and people are losing their patience. They are more focused on the short term, instead of thinking ahead.

Why? Because we crave certainty, and it’s easier to predict what will happen in the next moment as opposed to years from now. Instant gratification has never been more popular, and has never been more destructive.

A few examples. 

Politics doesn’t think in decades anymore. Voters have short memories, and demand quick results. Policies that lead to temporary gains are often favored over measures that may take years to implement and bear fruit. Let’s drill for energy today, and we’ll worry about the environment later!

We’re not interested in diets or exercise that lead to gradual, lasting weight loss. No, we demand results by the end of the week. And if that scale doesn’t give us a number we’re happy with, we blame it on the method and move on to something else. But everybody knows that losing pounds is the easy part. Keeping them off is much more challenging. That requires long-term commitment.

Makeover shows on television tell us that people can change their lives in a matter of days. It takes us a week to build an Extreme Home, five days to turn a failing restaurant around, and 48 hours to learn what not to wear. After that, we’ll never be the same again! Well, a few weeks later our dream home is leaking, the bistro is going bankrupt, and that fashion-challenged girl dresses like a slob again. 

I’m sorry to break it to you, but quick fixes rarely lead to lasting change

Short-term thinking is a big problem in the “industry” I’m a part of: the wonderful world of freelancing, in particular, the voice-over industry.

THE MYTH OF THE SHORTCUT

Thanks to false advertising, unrealistic expectations, and an attitude of entitlement and impatience, some people still believe they can rise to the top in very little time. Just read this book, take that seminar, and buy some equipment. Before you know it, you’re in business! No experience necessary. 

And when these people finally come to me for coaching because they’re not getting anywhere, they are shocked when I present a long-term plan without guarantees. 

“That can’t be,” they say. “This takes too long, and it’s too expensive. I don’t have the time, and I don’t have the money. I thought this would be easy.”

I tell them: 

“If you’re in this for the long run, a few simple steps won’t get you anywhere. Would you throw some seeds into the soil and expect a few trees to magically pop up the next morning? And would you expect these trees to bear fruit the day after? It may very well be a couple of years before you book your first job.”

One person responded: “If it takes that long, you’re probably not a very good coach.”

I replied: “If that’s what you believe, you probably won’t be a very good student.”

THE CASTING TRAP

Another example of short-term thinking is the way some people perceive the “membership” fee for online casting sites. They tell me: “If I book one nice job, this whole thing pays for itself.”

No, it doesn’t. It wouldn’t even be true if you only booked that one job. If you spend let’s say $395 on membership, and you make $395, what’s your profit? To see if that $395 would be a worthwhile investment, you’d have to look at an entire year of membership, and ask yourself:  “For all the time and money invested, how many dollars did I get in return?”

You’d have to add up all the money made through that Pay to Play in one year, and deduct the membership fee, taxes and other expenses. Then you divide your net profit by the total number of hours needed to generate that income. By hours I mean all the time spent looking at jobs on that site, doing auditions, communicating with clients, and recording/editing the audio.

When you finally look at how much you’ve made per hour in a year, is this still a good investment, or should you spend your time and money elsewhere?

A COMMON MISCONCEPTION

But don’t make the mistake that short-term thinking is just a problem for the newbie. I often encounter it when colleagues discuss the hot topic of pricing. People with a short-term view tend to charge lower rates than those who are in it for the long haul. 

“I’d rather make a hundred bucks now, than lose out on a job,” they say. “A bird in the hand is worth two in the bush.” A week later they complain that they can’t seem to make a living as a voice talent. 

No surprise there. 

Your rate is not just about money. It’s a sign of professionalism. It sends a signal to the client: “This is what I believe my time and talent are worth.”

It also sends a signal to the industry: “This is what I believe this job is worth.” 

By the way, it’s much easier to book a low-rate job than to land a well-paid gig. Any fool can undercut the competition (and go broke in the process).

If we devalue the work we do, don’t expect rates to rise. Low rates will become the new normal. 

Realize that short-term actions have long-term consequences. That’s not a popular message, and that’s why many people like to stick their head in the sand. 

If you don’t think about the long-term consequences of your actions, your life becomes inconsequential.

 A NEW FOCUS

If you wish to have sustainable success as a freelancer, you have to start thinking long-term, and big picture. You have to ask yourself:

“Where do I want to be, five years, ten years from now? How much do I need to minimally make in a year to get there? What do I have to invest? How much do I need to charge?” 

Of course you also need to factor in what people around you are charging, and what clients are willing to pay. But don’t let that limit you. Premium products command a premium price.

Even if you were to run a charity, numbers matter. That’s a hard lesson to learn for people with an attitude of “Money doesn’t motivate me. I’m just so happy to be able to do what I do. It’s such a blessing.”

You’ve got to snap out of the thrill of the moment, and plan ahead. 

Thinking big picture also means you have to think about the effect your actions may have on others, and on this planet (sometimes for generations). You don’t live on an island. It’s not just about you. What you do or don’t do may not seem earth-shattering, but it makes a difference. A tidal wave consists of many small drops. 

You can’t just go from job to job, and pick a number out of a hat, hoping for the best. You have to price for profit. You need to develop a pipeline of projects coming from different sources. And you need to save for when times are slow, or when you are sick.

Running a successful freelance business is a game of costs and benefits. It means planning for delayed gratification with all the tools you have at your disposal.

You’ve got to visualize your future.

Find allies and experts.

Dare to say no, and set new standards.

Be patient. Be open. Be humble.

And if you play your cards right,

it will pay off in the long run.

And it will be momentous!

Paul Strikwerda ©nethervoice

PS Be sweet. Please retweet.

photo credit: Soybean Sprouts During Early Growth via photopin (license)


My Dutch Digital Detox

by Paul Strikwerda in Articles, International, Internet, Journalism & Media, Personal, Social Media 13 Comments

Screen Shot 2015-01-29 at 12.04.38 AMIt is often said that the internet is a cold and superficial place.

I tend to agree. 

Even though we can connect with practically anyone, anywhere at any time, it doesn’t make us less lonely or more engaged.

If anything, the online universe is a distant world in which reality is observed instead of experienced. A world that I find increasingly trivial, and uninspiring.

It is a shallow hideout for the self-absorbed, the self-promotors, and for those dying to be distracted.

Do you want to see Jennifer Aniston test the incredible vibrating bra? Her video went viral, and has almost 17 million hits. 

Do you want to watch Teddy Bear the porcupine predict the winner of the Super Bowl? Be my guest!

And speaking of that Bowl, Kim Kardashian West’s T-Mobile commercial is already an internet sensation, well before the big game has started.

Some say that this is utterly insignificant, but I urge you to pay attention to what the masses are watching. It tells us something about people’s priorities: football and bouncing bosoms!

And I don’t even like football…

For many years, I have been downplaying the effect the world wide web has on my life, but it has become this huge black hole that doesn’t like to be ignored. I couldn’t do my job without it, but that doesn’t mean I like it. 

Even though I spent many years in a newsroom, I find it harder and harder to separate online fact from opinion, information from propaganda, and sincerity from sales. Part of that has to do with the sheer volume of slick and seductive online messages I am bombarded with on any given day. I cannot properly process it anymore. My brain goes in overload, and when that happens, it loses its critical focus.

Thankfully, I still control what I allow myself to be exposed to, and for how long. Nobody tells me how many hours a day I should spend on social media. No one forces me to watch silly videos on YouTube. I can still lead a happy, balanced life without the wonders of WiFi.

Or am I kidding myself? 

As you may know, I just spent eleven days abroad. The high-speed internet connection we thought we would have in our apartment, wasn’t there. So, every day we went to the nearest Hotspot to get access to the online world. Its epicenter turned out to be in the freezer section of a nearby supermarket.

Every morning, my wife and I sat down with our devices, surrounded by ice cream, pizzas, TV dinners, frozen vegetables, and frantic shoppers.

I’ll tell you one thing. Putting a Hotspot in one of the coldest places forces a person to use his time efficiently, and effectively. You should try it!

I surprised myself by how little effort it took to dump all the fluff, and get down to business. And once our online business was done, there was a whole day left to live life offline.

We walked. We talked. We connected with people in person.

We had wonderful dinners, instead of watching cooking shows.

We explored interesting sites, instead of websites.

We survived over a week without internet trolls trying to sell us stuff, and feeding us fluff.

Yes, at times being offline was mighty inconvenient, but boy did I love this digital detox! I could get so much done in very little time, and I didn’t have to stare at a screen all day long. Why did I only do this while I was out of the country?

Back home I began to limit all the electronic time suckers that used to drain the energy out of my days. I unsubscribed from automatic updates, boring groups, newsletters, and blogs I never had the time to read anyway.

I deleted half of my Facebook contacts, only to keep close friends, family members, and the people in and around the town I live in. For those interested in my voice-over work, there’s always the Nethervoice page.

And this is barely the beginning. 

Liberating myself from all the impersonal online crap and clutter feels phenomenal! As I said in my very first line: “the internet is a cold and superficial place.” If you’re hoping to find true companionship, collegiality, and connection, you better look elsewhere.

That’s obviously an overgeneralization, and life simply isn’t that simple. How do I know that?

Because of YOU!

Even though we never met in person, or we may know each other only professionally, you were there for me when I recently wrote about the death of my father.

Shortly after that, I received hundreds of messages from all over the world. Some of you even sent cards and flowers. Your comforting words gave me strength, and touched me and my family deeply. Your thoughtfulness, your prayers, and your support traveled with us to the Netherlands, right to my father’s funeral. 

When the moment came to deliver the eulogy, I wasn’t sure I’d be able to do it. I had imagined myself doing it, but this was different. This was the final farewell.

Right before it was my time to speak, I thought of all the things that you had written. This really moved me. As something lifted me out of my seat, I suddenly felt calm and determined. I walked towards the lectern, took a deep breath, and started to speak.

Thank you so much for caring!

Thank you for showing me that the medium we use to connect, is just a tool. Like any other tool, its use and impact depends on the integrity, the emotions, and intelligence (or lack thereof) of the people using it.

May we all use it wisely, creatively, sparingly, and caringly.

Paul Strikwerda ©nethervoice

PS Be sweet. Please retweet!

photo credit: solomonborxes via photopin cc


Feeling Like A Fake

by Paul Strikwerda in Articles, Personal 30 Comments

Waterlily in Longwood Gardens. Picture credit: Paul StrikwerdaYou know me, don’t you?

I love pretty much every aspect of my job as a voice-over.

I love the variety, the challenges, the cool colleagues, and the interesting scripts.

Yet, like in any job, there are things I struggle with. Number one on that list is the fact that I sometimes feel like a fake, and it’s awful. 

Now, in this line of work there are two kinds of fake. The FUN fake, and the FRUSTRATING fake.

The FUN fake I can totally live with.

When a client asked me to record a promo for a Beatles revival show on Broadway, I was over the moon because I could use my fake British accent. When I had to play a seven-year old boy for and educational computer game, I embraced the challenge to be childish. 

You see, part of what attracts me to this work is the fact that I can play so many different characters in so many ways. Better still: I get paid for pretending to be someone else! It’s something people usually get arrested for (but when they’re really good at it, they get a shiny statuette or a star on a boulevard). 

The FRUSTRATING fake needs a little more introduction, because it’s not exclusively related to the acting part of my job.

TERRIBLE NEWS

Recently, I received some very bad news about a family member I was very close to: my dad. He lives in Holland, and I have written about him in the past, so you may remember he had two incurable diseases: Cancer and ALS. 

On January 9th my dad and I Skyped for seven minutes. He was already in a hospice, and his body was breaking down rapidly. His mind was still as sharp as a razor, but he could hardly breathe, and the pain had become unbearable. During that conversation, he told me that he had decided to die the next day, at 10:00 a.m.

Imagine hearing that from a person you love. How would you respond to that?

Many people on this planet believe that we have no right to determine the moment of our own death. It’s up to G-d, the devil, fate, or a matter of being in the wrong place at the wrong time.

We don’t let our pets suffer needlessly, but when it comes to human beings, many come to an agonizing end because we confuse kindness with killing.

My dad was consistently clear about what he wanted. Should his suffering become unendurable, and there was no prospect of improvement, he saw no need to lengthen his life. “Quality is what matters,” he used to say. “Not quantity.”

I realize The Netherlands has a certain reputation when it comes to euthanasia, but that’s largely based on misinformation and ignorance. Let me assure you that Dutch law doesn’t make it easy to die with dignity. Strict guidelines need to be followed by the patient, and by medical professionals. Otherwise doctors end up in jail.

ACCEPTING THE INEVITABLE

On the morning of Saturday, January 10th, my father passed away quickly, and peacefully.

Even though I had prepared myself for that moment, it wasn’t easy to accept that he was gone. Death is devastatingly definite. What’s even harder to deal with, is that most of the rest of the world doesn’t know, and doesn’t care. It’s business as usual.

Clients keep calling. Auditions keep coming. And even though I was overcome by emotions, I had to be professional.

That’s where the FRUSTRATING fake comes in.

In one area of my life I had to pretend that nothing had happened. If a script required me to sound happy-go-lucky, I would sound cheerful, and upbeat. If a client tried to push my buttons, I would keep my cool, and not overreact. If a colleague would make an insensitive remark, I would contain myself, and not respond.

Here’s one thing I learned: It takes a lot of energy to deal with conflicting emotions. They co-exist, and yet they can’t be in the same space together at the same time.

The only way to handle this, is to make sure that there’s plenty of room for sadness, loss and mourning or whatever is bringing you down, just not during working hours.

Clients don’t pay you to deal with your emotions in their time. Your job is to focus on them, and on the script in front of you. 

ESCAPING THE PAIN

However, there’s a downside to focusing on the jobs at hand. 

Too many people decide to flee from their emotions by burying themselves in piles of work, or by engaging in more destructive distractions. If you’re one of those people, you know that this coping strategy will eventually catch up with you. Repressed emotions often have a nasty way of presenting themselves. Eventually, the lid will fly off the pressure cooker, creating a big mess in the kitchen.

Another way of dealing with sad situations, is to rationalize emotions, allowing them not to affect you that much. You tell yourself that you must be strong at all times; that wearing your heart on your sleeve is a sign of weakness.

It’s tough to be a voice-over with a stiff upper lip! Proper enunciation becomes a problem.

UPS AND DOWNS

The trouble is that people who don’t allow room for the lows in their life, often have a hard time experiencing the highs as well. It’s like taking away strong colors from a picture, or the bass and treble from a moving piece of music.

Not acknowledging your true feelings at an appropriate time creates internal tension, and robs you of experiencing the richness of life in all its ups and downs. Not sharing these feelings with others, robs your friends and family of a chance to really get to know you, and to be there for you.

There is no light without darkness. Going through the anger, pain, sadness and desperation, will help you understand yourself better, and to be more compassionate towards others.

Actors use life experiences to create characters, and to give depth to their performance. These experiences help them to become less fake, and more human.

GOOD FRIENDS

Here’s what I like to suggest if you’re feeling down.

Embrace your emotions like good friends that are trying to tell you something important. Acknowledge them. Listen to them. Kindly ask them to leave when you need to get to work. 

I know that’s easier said than done, and it’s not always a solution.

When your feelings are about to overwhelm you, and you can’t take it anymore, don’t sweep them under the carpet. Don’t fake that you are fine.

Take a break from work. You probably won’t be at your best anyway.

Clients are a lot more understanding when you let them know what’s going on. You don’t have to go into details, as long as you tell them this is serious, and you need a little more time.

And if you like, let your thoughts and feelings pour out of your pen, as I’m doing right now. It will take a weight off your shoulders. 

Allow yourself to be comforted by the people who are near and dear to you. Give them a chance to take care of you. I know you would do the same for them.

Find a space where you can be safe, and be yourself.

After all, you never have to fake it for true friends.

Paul Strikwerda ©nethervoice

PS Be sweet. Please retweet.


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