nethervoice

The Secret To Free Upgrades

by Paul Strikwerda in Articles, Personal 8 Comments

smiling old manIt’s my ultimate dream…

To board a transatlantic flight, and get a complementary upgrade to first class.

Or to pay for a simple hotel room, and being handed the key to the penthouse suite. At no additional charge.

I love a good deal. Especially when I’m not paying for it!

And how about getting last-minute tickets to that sold-out play or musical? Wouldn’t it be great to run into someone who’s willing to sell you the best seats in the house at half-price because he can’t make it?

“Alright, that will never happen,” you respond, and I don’t blame you. 

Most airlines have instituted a zero-upgrade policy. Hotels will make you pay if you wish to stay in a nicer room, and that loud, sweaty guy in front of you will snag those cheap Broadway tickets for a show he doesn’t even like. 

Some things are just too good to be true, and they will never happen to you.

And yet, one of my friends seems to have the magic touch when it comes to upgrades. He’s in his seventies, and the other night he went to dinner and got a free dessert. Recently, he took a cruise to the Caribbean, and landed a spacious room with a view, even though he’d only paid for a small cabin.

He’s always getting deals and discounts, and I don’t know how he does it. Is he just lucky, or is he reaping the rewards of having been an amazing person in a past life?

Let’s forget reincarnation for a moment, and find out why my friend -let’s call him Ben- receives these complementary upgrades and discounts. I have a feeling it has to do with his mental make-up. His personality.

First of all, he’s the epitome of optimism. In Ben’s world, nothing is impossible. Ben doesn’t see obstacles. He spots opportunities. 

Secondly, he’s one of the most positive, altruistic souls I know. Ben is always complimenting people left and right because he sees the good in everyone.

And compliments make people fly.

Ben’s also a good listener. He’s the kind of person you’d tell the story of your life to, because Ben is genuinely interested, he doesn’t interrupt, and he doesn’t judge.

Ben doesn’t like to talk about himself. He wants to hear how you are doing. Ben doesn’t have a hidden agenda, or some intricate spiel. He happens to like people, and people like him.

And most importantly, he doesn’t care if you’re a captain of industry, or a burger flipper at the local greasy spoon. He will give you the same, warm Ben treatment, because that’s what you deserve.

You couldn’t find a nicer guy, even if you tried.

“But what about this saying Nice people finish last?” you may ask. “Isn’t there some truth to that? People walk all over doormats. They always have, and they always will.” 

I disagree. Nice people can be assertive. Sweet people can have a spine. A very sweet spine! Nice people do finish first.

Ben once told me:

“Most folks are willing to go the extra mile for you, but not if you’re a jerk. If you go all ballistic on a poor call center assistant, you know you’re going to be put on hold for a very long time. If you’re patronizing to a waiter, it may take a little longer for your food to arrive.

Being kind doesn’t cost a thing, but don’t expect any favors if you’re being disrespectful and rude.

Now, I know that’s not an earth shattering message, and yet I wish this world would choose kindness over conflict.”

Being a nice guy is not the only reason why my friend Ben enjoys his occasional perks and upgrades. When I asked him about it, he shared a very simple secret with me that has made all the difference. In fact, it is so simple and straightforward that most people don’t even think about it.

“My mother was a very wise woman,” said Ben. “And this is what she told me when I was five years old:

You’ll never get what you don’t ask for.

Here’s an example.

One of my grandsons is a freelancer. The other day he was complaining about a rate a client had offered him. It was on the low side, but he took the job anyway, because he needed the money.

Did you ask for more? I said.

“No,” he answered. “I didn’t want them to go to someone else. Besides, they said they had a limited budget.”

A month later he ran into a colleague who happened to work on a similar project for the same company. And get this: They were paying this man twice the amount he was making! 

My grandson became really angry. He called his project manager and yelled: “Why are you paying this guy two times what I’m making while we’re practically doing the same job? That’s not fair, is it?”

“Calm down, said the project manager. “It doesn’t have anything to do with fair, and I’ll tell you why. With us, you negotiate your own rate. That’s how we do it. Your colleague gave us a number, and we agreed. It’s as simple as that. You could have done the same thing. All you had to do was ask.”

I’ll give you another example, said Ben.

My neighbor’s wife -a very nice lady- was moaning and groaning that her husband wasn’t romantic anymore. “We used to go out all the time, and we had so much fun,” she sighed. “These days he just sits on the couch, and watches TV.”

Have you asked him to take you out on a date, lately? I said.

“Of course not,” she replied. “It has to come from him. It has to be spontaneous. My husband is anything but spontaneous.”

“That’s what I mean,” said Ben. “She doesn’t understand the concept. If she wants things to chance, she’s got to take action. 

You’ll never get what you don’t ask for.

Frankly, it’s the only reason I got that marvelous room on my last cruise. When I got on board, I started talking to the purser. He was an older guy, like me. It turns out, we went to the same high school, but we were five years apart. We even had the same favorite teachers, and we hated the same ones too! Then he asked me what room I was in, and I told him. He said it was very close to the engine. That’s probably why it was so cheap.

Then I looked at him, and said: “I don’t suppose there’s anything you could do about that, is there?”

He glanced at his chart for a moment, and said: “Let me see what I can do.”

Next thing I know I was out on my very own balcony, smelling the fresh, salty air. The engine room was far away. One night I was even invited to dine at the captain’s table. When you’re my age, it doesn’t get any better than that!”

He took a deep breath.

“You know,” said Ben with a smile. “People think these things only happen in books or in movies, and that’s not true. They do happen in real life, as long as you believe they are possible. You’ve got to believe.

Sometimes all it takes is a smile, a little kindness, and an innocent question.

Tell me: Is that too much to ask?”

Paul Strikwerda ©nethervoice

photo credit: the old man and the sea : santa barbara (2006) via photopin (license)


Causing A Ruckus. Again.

by Paul Strikwerda in Articles, Career, Freelancing, Internet, Money Matters, Pay-to-Play, Personal, Promotion 45 Comments

Sweet watchdog.Oh dear, I think I stepped on some very sensitive toes, last week.

And I’m not at all sorry.

If you weren’t part of the now 8,500 strong group that has read last week’s story, click here to catch up on what you missed. It will take you to:

5 Reasons Why You Should Never Become A Voice-Over.

Some of the folks who read it, kindly called me:

“Disheartening and rude.”

“Snarky, mean-spirited, and quite arrogant.”

“Negative, pompous and absolute.”

Another commentator wrote:

“Seems like a severe case of sour grapes and he/she really needs to seek out a career change…”

People know me so well, don’t they? They haven’t got the faintest idea whether I’m a man or a woman, but they sure know my deepest motivations, and darkest desires.

Listen up people. There are psychics among us, and they know exactly what drives us!

If you’ve read all the comments, you know there were other opinions:

“A little reality check is always a good thing. And, as Paul pointed out at the end, if you’re a fool and passionate about it, then you’ll love every lonely, frustrating, fabulous minute of it!”

“As one of the doe-eyed hopefuls making these same mistakes and assumptions, I respect his perspective.”

“Knowing these truths and being aware of the harsh realities of the business is what helped me survive and get work.”

IT COULD BE WORSE

Should you belong to the group that believes I was impudent and impertinent, you must read a blog post entitled:

Five Reasons You Won’t Make It As A Writer,” by John Hartness.

Here’s how it starts:

“I’ve decided to just embrace my role as the Simon Cowell of the writing world. I’m honestly tired of being nice and supportive to everyone who comes up to me with a half-baked idea or worse, a half-baked product, and asks what I think. Because they don’t want to know what I think. They want to hear how awesome they are. And most of the time they aren’t awesome. Most of the time I’d be better off trimming my toenails than reading their godawful attempts at a book or story, because at least that can get exciting if I trim a little too closely. So here goes – unexpurgated Hartness on why you’re not going to make it as a writer.”

And that’s only the beginning…

If, after reading that tirade you still believe I’m the rudest man in the voice-over universe, your skin is way too thin. That’s a serious problem, because -just as the life of a writer- the life of an average voice talent revolves around rejection. And if you’re not rejected enough, you’re not auditioning enough.

Now, is this me being negative and bitter again?

Hell no!

I’m not saying anything new. I’m merely stating a fact, and if you can’t handle that, you are being bitter. Not me.

RULES AND EXCEPTIONS

Here’s what most of my critics pointed out (and I paraphrase here):

While there is some truth to Paul’s five points, there are exceptions to his rules. Quite a few people are making a good living as a voice-over. Some are doing very useful work. It is possible to be social and productive as a VO.

To that I say: Big whoop!

I know a few actors who aren’t waiting tables in NYC or LA, but what does that prove?

Of course I’m generalizing. Anyone who has been in this industry for longer than a year recognizes that. But that doesn’t mean there’s no validity to my point of view. Here’s a quick recap:

– This world needs less talk, and more action.

– VO rates have been steadily eroding.

– Being a voice-over can be unhealthy, and lonely.

– Finding the work often takes more time than doing the work.

– It may take years before you make some serious money.

WHAT’S MY OBJECTIVE

Let’s be honest. Are these really the statements of some disenchanted, fearful soul, meant to scare newcomers off his lawn? Or am I simply restating a few arguments countless colleagues have made for many, many years?

If you have a problem with these conclusions, why shoot the messenger? Why not write to that online casting site you paid good money to, and ask them to raise the minimum rate, and to do some decent quality control? You’re an esteemed member. Shouldn’t you have a say in these matters?

And to commentator Scott Spaulding I’d like to say this:

You claim that there is money in voice-overs, and that’s fine. Your profile on Elance/Odesk tells me that your minimum hourly rate is $38. You voiced an animated infographic for $82! And you’re telling me that you’re “not working for beer money?”

Are you serious?

You wrote:

“(…) just because you work as a voice talent, doesn’t mean you don’t have any interaction with anyone. You can still pick up the phone and call a client directly to try to build a relationship that way. As well as cold-calling potential clients and try to build a report with someone other than through email.”

Yeah, let’s cold call a client to break the social isolation, and build a relationship. I’m sure that’ll go over really well. We all know how much people love to get a cold call. I haven’t had one in a while, and I really miss it.

WHO’S HYPOCRITICAL

I do have to commend you for your honesty, Scott. You said:

“I did find your comment about the voice conference speakers a little bit hypocritical though. You make a snarky remark about the VoiceVIP’s talking about themselves and plugging their own books at these conferences… when you’re doing the same thing on this blog! You have a link to your book on this page that says “Buy the book!” They’re using the conferences to help advertise and sell their book and you use this blog to help advertise and sell your book. You even plugged your book in one of your replies to someone who posted a comment.”

Are you saying that I shouldn’t promote my own work on my own website? What school of business did you go to? You’re on my turf, and the number one goal of this site is to generate an income. How is that hypocritical? You have samples of your work on your website, don’t you? 

There’a big difference between landing on my site, and going to a VO conference. The 5,000+ people who visit my site every month pay zero dollars. What do they get for that? Over 120 blog posts that many visitors find informative, entertaining, and thought-provoking. Unlike some VO-conferences, I’m not asking people to pay a hefty fee for my privilege to plug my products.

BEING PRODUCTIVE

Scott, I totally disagree with you on your definition of “productive.” You said:

“Whatever you’re doing that is helping build your VO business IS being productive. Whether it’s looking up places to contact, working on a new demo, emailing potential clients, looking up new marketing ideas… it’s all part of working towards your goal of getting business!”

Being busy does not equal being productive. 

In any business, input leads to output. Input can be anything used to produce a product or a service (such as writing newsletters and emails, producing demos, making calls). Productivity is measured by the result of those actions. It’s the output that matters.

When you’re delivering services at a more rapid rate than before, you’re being more productive. Not when you’re making more calls, or when you’re doing market research.

MY MOTIVATION

As an envelope-pushing, pot-stirring blogger I accept the fact that people will criticize and ridicule me. Different opinions and dialogue are welcome, as long as we can have a civilized discussion. 

I also realize that not everyone gets my tongue-in-cheek style. People tend to take the written word more literally, and snarcasm is not for everyone.

I never ask my readers to agree with anything I’m suggesting, but here’s the thing. I don’t provoke for the sake of provocation. The aim of last week’s piece was to provide a counterweight to all the propaganda from companies that are still trying to sell the same old story to a new, naive audience. If anything, I had expected a firm response from those companies. Instead, some colleagues accused me of dissuading newbies to join my club.

“If you don’t have anything positive to say, then perhaps you shouldn’t say it,” is their advice.

Sorry, but that’s not how I was raised.

If you’re a regular reader of my blog, you know I do more than complain and campaign. And when I spot things in my industry that seem unfair or downright wrong, I speak up. I don’t care if that makes a few people uncomfortable. As long as things are comfortable, nothing will change.

So, allow me to be that self-appointed watchdog. I may step on a few toes here and there, but my bark is worse than my bite.

You see… I told you so:

This industry is going to the dogs!

Paul Strikwerda ©nethervoice

PS Be sweet. Please retweet. 

photo credit: Miss Olive via photopin (license)


5 Reasons Why You Should Never Become A Voice-Over

by Paul Strikwerda in Articles, Career, Freelancing, Pay-to-Play 65 Comments

voice talent“Millions of dollars paid out to voice actors globally.”

“Audition for your dream job now.”

“Instant access to amazing opportunities.”

“New job postings every day.”

It sure sounds tempting, doesn’t it? Especially when you’re young, idealistic, and impressionable. It’s the way online casting sites throw out their net, hoping that loquacious people will bite.

Well, bite they do, and day after day an ever-growing army of hopefuls is eagerly looking at their inbox, waiting for the next “amazing opportunity” to arrive. It comes at a price, though. 

If you’re taking part in these online cattle calls, be ready to be milked!

Of course these casting sites won’t tell you that you have to spend between $349 and $399 per year to take part in a crapshoot. They’ll feed you success stories about people who claim to make a six-figure income by winning audition after audition. Anecdotal evidence always trumps independently verified numbers, right?

Believe me: People believe what they want to believe.

So, today I’m not going to give you the golden formula to online voice-over success. Sorry to break the news, but it does not exist. Instead, I will give you a few reasons why you probably should stay clear of this business. I’ll start with the most important one. 

1. The world doesn’t need you.

Yes, you’ve heard me.

We have enough people talking into microphones, thank you very much. What this world needs is less talk and more action. We need teachers, doctors, nurses, and scientists. We need experts in conflict resolution; people who know how to fight global warming, and first responders to natural disasters.

If you want to make a real difference on this planet, don’t hide behind soundproof walls selling stuff no one needs. Get out there and start helping the poor, the homeless, and the ones without a voice. They need you more than Disney does.

2. There’s no money in voice-overs.

The cost of living goes up every year, while voice-over rates are in steady decline. That makes sense, doesn’t it? Even the union can’t stop it. Thanks to online casting services and ignorant amateurs, your voice has become a commodity, sold by the lowest bidder to the cheapest client.

VO has become a game of averages, and here’s how it works.

The bottom feeders choose lowball sites like Elance, Fiverr, and freelancer.com to sell their services for beer money. The top end of the market consists of A-list actors making millions voicing cartoons and commercials. If you’re average, you’re forever stuck in the middle. You have enough integrity to leave the crumbs to the idiots, but you won’t get the big gigs for the big money.

Don’t be fooled by voice-over veterans posting on Facebook how well they are doing. Some of them confided in me that they’re just keeping up appearances. No one wants to hire a loser, so you’ve got to tell the world you’re still an important player. Yay for social media! Everything people post is 100% true. 

3. You are a social being.

Unless you enjoy going to expensive conferences to hear VoiceVIP’s talk about themselves and plug their books, you’re pretty much on your own in this business. I mean, who likes being locked up between the four carpeted walls of a 3.5’ by 3.5’ whisper box all day long?

You have no one to talk to but yourself, and you’ll never see a response from the people you’re supposedly entertaining. If acknowledgment is what you’re secretly longing for, go to a nursing home and read to the residents. Tell stories to kids in the cancer ward. It will make their day, and yours!

The sedentary lifestyle of a typical voice-over is unhealthy for the mind, body, and soul. If you’re an extrovert, you crave contact, and you thrive in the company of others. I can tell you right now that you will curse the day you decided to isolate yourself from the world, just so you could narrate some third-rate novel for a royalty share that doesn’t even pay this month’s water bill. 

4. You’ll spend at least 80% of your time trying to get work, and 20% doing the work.

Voice-overs spend a lot of time being busy without being productive. How rewarding is that? Regardless of what voice casting sites want you to believe, most jobs you audition for will go to someone else, and you’ll never know why. Don’t you love it?

But what about agents, you may ask. Once you have an agent or two, things will get better, right?

No they won’t.

The pickings are slim, and these days, all the agents in North America will send the same Quilted Northern audition to every talent with a potty mouth. That really makes you feel part of an exclusive club, doesn’t it?

5. It may take many years before you see a return on your investment.

A voice-over career cannot be bought. It has to be conquered. Slowly.

You may think you’re going to be successful because of your unique sound. Dream on! The only way you’ll stand a chance is if you stop treating your pipe dream as a hobby. This means you’ve got to invest in professional gear and in a quiet place to record. Then you have to get yourself a few top-notch demos, plus a website to tell the world what you’re doing. And this is just the beginning.

Having all of that in place is no guarantee that you’ll make any money with your voice. Thousands of people all over the world are doing exactly what you do, and they are giving up within a year. The only money they’ll ever see is when they’re selling their stuff on eBay. At a loss. 

When you really think about it, you have to be a fool to become a voice-over.

I was foolish enough to choose that as my career, and guess what?

I’ve never been happier!

Paul Strikwerda ©nethervoice

PS Be sweet. Please retweet.

photo credit: Sound Design: ADR Recording via photopin (license)


The Easiest Way To Shoot Yourself In The Foot

by Paul Strikwerda in Articles, Career, Freelancing, Personal 20 Comments

Pointing fingersBeing judged.

For some people, it is the worst feeling in the world.

Not only that, it can be totally paralyzing.

We all have friends or family members who are really good at something they do. Perhaps they play an instrument, or they write funny little poems. But as soon as you ask them to play or read something in public, they come up with all kinds of excuses:

“I don’t think I’m ready.”

“I’m not that special.”

“What if I mess up?”

“What will people think of me?”

Here’s what’s so remarkable about these statements. They’re all based on self-doubt; on the assumption that things will go badly, and on the idea that the audience consists of critics.

This fearful attitude reminds me of children who refuse to eat something they’ve never eaten before. They always expect the worst. When asked why they’re not willing to try this new food, they all say:

“I’m not sure I’m going to like it.”

Perhaps that’s where this unadventurous, negative attitude starts. With whiny kids and overprotective parents.

THE ICE CREAM STORY

One of my young nieces is a very picky eater who only eats things she’s familiar with: mac and cheese and chicken nuggets. One day I took her to the ice cream parlor for dessert. Her eyes lit up when she saw the sixty plus flavors in the freezer window.

“I want ice cream, Uncle Paul,” she said. “I think I’ll have two scoops.”

I looked at her, knowing this would be the perfect learning opportunity.

“Are you going to treat me?” I asked playfully. “What a nice surprise!”

“No silly,” she laughed. “I don’t have any money. I’m just a kid. But I do want ice cream.”

“Well,” I said, “I don’t think I heard a question. Is that how your mother raised you?”

“No,” she answered sheepishly. I could tell she was a bit surprised that she didn’t get her way immediately.

A few seconds later she tried:

“Can I have some ice cream, Uncle Paul?”

This wasn’t the time to talk about the difference between “can and “may,” so I said:

“That’s much better, but I think I’m still missing the magic word. Do you want to ask me again?”

My niece was getting a bit frustrated, but her desire for ice cream was greater, so she said:

“Can I have some ice cream, PLEASE?”

“That’s more like it,” I said. “Now, let me ask YOU a question: Have you ever had ice cream from this place before?”

“No,” she answered.

“Oh dear,” I said. “In that case I don’t think you’re going to like it.”

“Why is that?” she said surprised.

“At lunch, when I asked you to eat your broccoli, you refused, because you said you never had it before. You didn’t think you would like it. So, how do you know you are going to like this ice cream?”

I could see that my niece’s wheels were turning for a moment or two, and while staring at the many colorful flavors, she let out a big sigh.

Then she looked up at me and said:

“Uncle Paul, I guess I’ll just have to try.”

“That’s great,” I responded, and we walked inside. I knew the owner of the store, and as I pointed to my niece, I said:

“This young lady would like to have some broccoli ice cream please.”

The owner winked, and he gave her a big scoop of pistachio gelato.

My niece took one big lick, and said she loved it.

“See, had you not tried it, you would have been missing out,” I said. “I’m proud of you!”

After a while I explained to her that this wasn’t really broccoli ice cream, but I don’t think she cared one way or the other.

The next day, I got a phone call. It was her mother, and she had a question.

“I don’t know what you did, Paul, but my daughter just asked for broccoli. How do you prepare that?”

BACK TO YOU

Here’s the point I want to make.

All of us are born with an amazing tool: our imagination. It allows us to create all kinds of scenarios, some of them more uplifting than others. Sometimes we form opinions about food we’ve never tasted. Other times we imagine what it would be like to perform in front of an audience.

What many people don’t realize is that we choose what we want to focus on, and what it means to us. We’re in the driver’s seat.

Are we going to tell ourselves:

“This new vegetable is probably not going to be very tasty,”

or

“This green leafy thing could be surprisingly delicious?”

When asked to step onto a stage, are we afraid that we’re going to embarrass ourselves, or do we see ourselves entertaining a delighted crowd?

No matter what we choose, we are programming ourselves for a certain outcome, based on a hallucination. That’s all it is. And parents pass these hallucinations onto their children.

I just heard a mother say to her son: “You’re probably not going to like these Brussels sprouts, but I want you to try at least one.”

What a setup! No wonder the boy didn’t want to take a bite. 

The biggest disappointments are usually well-prepared.

ALTERING ASSUMPTIONS

I work in a competitive industry where many are invited, and very few are chosen. Every day I send voice-over auditions into the world that will be evaluated by total strangers. If they’re kind, they’ll give me between five and ten seconds to make my mark. Most jobs will go to other people, and I’ll never know why. 

As a coach, it is my job to prepare my students for this highly subjective and uncertain process. Before they hit “record,” I want them to have the right mindset. So, this is what I tell them:

“People will form opinions no matter what, but it’s not the judgment of others that may or may not hold you back. It is your own judgment that may help or hurt you.

After all, you don’t really know what others are thinking. You have no idea how you’ll be perceived. It’s a waste of energy to be concerned about things you can’t control. 

There are four things you can influence:

* your attitude,

* the way you cultivate your talent,

your level of preparedness, and

* your performance.

Always put your best foot forward. Record that demo, and send it on its way.

After that, there’s only one thing you can do:

Let it go!

Enjoy the feeling that you put yourself out there; that you gave yourself a chance. And if that puts you in a good mood, perhaps you deserve a small but cool reward.

How about a scoop of ice cream?

Broccoli-flavored, of course!

Paul Strikwerda

PS Be sweet. Please retweet!

photo credit: Rosario speaks via photopin (license)


Perfectionism Is A Trap

by Paul Strikwerda in Articles, Career, Journalism & Media, Personal 28 Comments

Drummer“Practice makes perfect.”

It’s one of my least favorite sayings in the English language. Yet, last year, this expression topped a poll of words of wisdom Britons picked up in childhood, and continue to use well into their older years.

It did better than “the grass is always greener on the other side,” and “good things come to those who wait.”

Why do I dislike “practice makes perfect” so much?

First of all, as is true for most clichés, it is a broad generalization. Secondly, perfection is a very loaded notion. Some people believe we should reserve that qualification to describe the divine. 

“Practice makes perfect” assumes that those who work hard will be rewarded. If only that were the case! Life isn’t fair, and hard work doesn’t necessarily lead to success. The millions of Americans who are working their butts off for minimum wage can attest to that.

And finally, I don’t believe we are created equal. Not everyone was born to win Wimbledon, or write a best-selling novel, no matter how hard and how often they may try.

But let’s start at the beginning by looking at the notion of practice.

GOOD INTENTIONS. BAD ADVICE.

People who tell you “practice makes perfect,” are usually trying to be encouraging, but they rarely define what they mean by “practice.” Of course the general idea is that the more one does something, the better one gets at it. As if repetition alone will lead to positive results.

Practicing can be very helpful, but it won’t make you a gold medal winner, or a world-famous musician. There’s one thing that consistent rehearsal will do, though. 

Practice tends to make permanent, but is that always beneficial?

If you practice the wrong things over and over again, you’ll only become better at what you’re not good at. It’s hard to unlearn bad habits.

If you really want to master something, you have to have a natural talent; you have to develop that talent from an early age, and you need what Swedish psychologist K. Anders Ericsson calls “deliberate practice.”

Deliberate practice is a type of practice that’s rich on feedback, aimed at correcting mistakes. Ericsson says it’s the only factor that explains differences in performance in sports, arts, sciences, and intellectual games. Deliberate practice is not something you can do just by yourself. You need precise guidance, evaluation, and accountability.

MORE THAN REPETITION

Guillermo Campitelli is a lecturer at Edith Cowan University. He investigates individual differences in performance, judgements and decisions.

Campitelli has been involved in a study that re-analyzed previous research in the fields of chess and music, including data from Ericsson’s original deliberate practice study.

Campitelli’s research in chess expertise has shown that there is a huge variability in the numbers of hours of individual practice required to become a national master. One player he studied achieved that level after 800 hours (or 2 years). Another did it after 24,000 hours (or 26 years). A significant number of players dedicated more than 10,000 hours of individual practice, and never achieved that level.

His re-analysis showed that, on average, practice only accounts for 30% of the skill differences in music, and 34% of skill differences in chess. Campitelli concluded that deliberate practice is important, but other factors should be taken into account as well. Factors, such as our working memory capacity.

Our working memory capacity or executive functioning, is the ability to store and process information at the same time. Some of us are better at it than others, depending on the gene pool we came from.

People with high levels of working memory, outperformed those with lower working memory capacity in tasks such as piano sight reading, even when the latter group had extensive experience and knowledge of the task (source).

THE FLAW OF FLAWLESS

Practice isn’t all it’s cooked up to be, so let’s now turn to the notion of perfection. I think striving for perfection puts unnecessary pressure on people to achieve something that isn’t necessarily humanly possible, or even desirable.

One way to achieve perfection is to avoid errors. What could possibly be wrong with that? Well, avoiding errors can lead to people sticking to what they already know by playing it safe. That’s boring, and it stifles growth and creativity. Those who are trying to avoid something are usually motivated by fear, which can take away the pleasure of accomplishment. 

If we really wish to make progress, we need to push ourselves out of our comfort zone, take risks, and accept that we will make mistakes along the way, from which we will (hopefully) learn. To me, steady progress is a better and more enjoyable outcome than perfection.

There’s one last reason why perfection isn’t such a great goal.

LISTEN TO THE BEAT

In a lot of popular music, live drummers are being replaced by drum machines. These machines don’t make any mistakes. They’ll give you a consistent, perfect beat every single time. That’s something professional drummers cannot do.

Professional drummers aren’t robots. Even when playing to a super steady metronomic beat, they tend to fluctuate slightly. According to researcher Holger Henning, these variations are typically small, perhaps 10 to 20 milliseconds. Yet, listeners can tell the difference. Not only that, research has shown that these human variations are more pleasing to the ear.

Many electronic music programs now have “randomizing” functions to help producers add imperfections back into the music to give it a more human feel. However, they cannot produce the same rhythmic variety that people subconsciously recognize and prefer. There’s is no improvisation, spontaneity, or heart and soul in software. 

Musician Jojo Mayer says in his mini-documentary Between Zero and One:

“Digital computers are binary machines, which means they compute tasks making decisions between zero and one — yes or no. When we play music and generate it in real-time, when we improvise, that decision-making process gets condensed to a degree where it surpasses our capability to make conscious decisions anymore. When that happens, I am entering that zone beyond zero and one, beyond yes and no, which is a space that machines cannot access yet. That’s the human experience — right between zero and one.”

To put it differently: It’s the imperfections, that make a performance perfect.”

Think about that, if you’re a perfectionist.

Keep it in mind, the next time you wonder if voice actors will ever be completely replaced by text-to-speech software.

Take it from me: It will never happen!

Deliberate practice helps you prepare and perform better, but it doesn’t make you perfect.

And that’s perfectly fine with me.

Paul Strikwerda

PS Be sweet. Pleased retweet.

photo credit: Drummer with the cut outs at Oswestry Music Live 2008 via photopin (license)


The Window To The Soul

by Paul Strikwerda in Articles, International, Internet, Journalism & Media 6 Comments

Young mother & babyThe person who coined the phrase:

“Eyes are the window to the soul”

was wrong.

If anything can offer us a unique insight into someone’s soul, it is the human voice. The voice tells us something about someone’s mood, someone’s mind, and someone’s history.

Sometimes it’s subtle. Sometimes it cries out to you.

The voice is an example of how mind and body are clearly connected. Our tone and texture changes when we’re in love, when we’re angry, when we’re feeling insecure, and when we’re sick.

The way someone speaks can tell us where he or she is from, how (and where) someone was educated, and it reveals something about someone’s (desired) social status.

By listening to someone’s voice, experts can diagnose certain health problems. A croaky voice may indicate acid reflux. A head cold voice can point to chronic sinusitis. A hoarse voice could be a sign of laryngeal cancer.

But there’s more.

We can change the meaning of words, simply by changing our tonality.  When our body language, the words we speak, and our tone of voice don’t match, we won’t be taken seriously. 

People can hear we’re not sincere. In fact, sincerity is so hard to hard fake that only pros can pull it off.

EMOTIONAL IMPACT

You and I have been touched by certain voices. For better, or for worse. Can you think of a few?

As kids, we’ve all experienced that when our mom or dad called us with that special tone of voice, we knew we were in trouble.

Certain teachers had the uncanny ability to terrify us, because of what they said, and how they said it. So much so, that years later, we can still recall their voices, and get an instantaneous physical reaction.

Someone’s voice can also induce a very positive mood.

Perhaps it’s just me, but I could never fall in love with someone who has a horrible voice. When our beloved whispers our name in that very special way, our heart melts, and we’re almost hypnotized. 

When a charismatic public speaker rallies the troops, we feel energized and inspired.

That first word from a child we brought into the world, is something we’ll always remember.

Our sensitivity to tonality comes from the time we were infants, when we learned to attribute feelings to certain words through the way they were spoken. 

UNIQUE OR UNIVERSAL

Now, there’s one thing I’ve always wondered. With so many cultures, languages, and dialects in the world, are certain vocal inflections universal, or limited to one geographic area? More importantly, do they mean the same thing?

Take the tonality of love, for instance. Is that something we have in common with every person on this planet? Does “angry” sound the same, wherever we go?

Yuval Mor and Yoram Levanon spent eighteen years researching more than sixty-thousand test subjects speaking twenty-six different languages. What they found was surprising: language and culture make little difference in what they call “emotion analysis.”

Emotional Analytics is a new scientific field that focuses on identifying and analyzing the full spectrum of human emotions and personality. Yuval and Yoram’s company Beyond Verbal, has developed a way to decode vocal intonations into their underlying emotions in real-time.

It’s all based on the notion that what we say is not as important as how we say it.

THERE’S AN APP FOR THAT

In 2013, Beyond Verbal launched a free app called Moodies to extract, decode, and interpret human emotions from voice samples that are as short as twenty seconds. The app claims to give information on the speaker’s mood, his or her attitude, and on someone’s personality.

Here’s how it works.

The software examines how we speak, and listens for specific patterns. It analyzes things like pitch, tempo, pauses, and the volume of the voice. It then compares these patterns to a database of research. The ongoing analysis on the screen, is presented in clusters as the subject speaks. 

To see this in action, here’s a short clip from an interview with whistleblower Edward Snowdon. Be sure to select HD in the YouTube settings before you start watching.

Beyond Verbal has an interesting YouTube channel with voice analysis of people like Steve Jobs, Jeb Bush, and Winston Churchill. 

It’s important to note that analyzing emotions is very different from detecting lies. That is something the software cannot do.

Currently, the program can recognize about four hundred different emotions. The makers say it’s about eighty percent accurate.

PRACTICAL APPLICATIONS

If Beyond Verbal’s method is correct, we now have a way to find out what people really feel, in spite of what they’re saying. That information could be useful in at least three areas:

1. Person to person interaction.

Beyond Verbal software is already used in call centers. It helps market researchers to find out how people genuinely feel about products, promotions, and… politicians. Researchers can get past the socially acceptable answers, and go with the emotional response.

Voice analysis is also used in job interviews and sales meetings. It can answer questions like: “Is the client truly receptive to our offer, or merely being polite? Is this applicant really confident, or is he putting on a show?”

It turns out that it’s easier to fool people than to mislead computers. 

2. Allowing machines to understand us better, and improve interaction.

At the moment, virtual assistants such as Siri and S Voice base their response on what we say, and not on how we say it. If they could read our mood, this could influence their answers. Beyond Verbal has already made their platform available to other developers to make the devices of the future more intuitive.

Let’s say we’d use voice control for a service like Netflix. Based on our intonation, Netflix could recommend movies that would fit the mood we’re in. iTunes could work the same way. Some video game controllers already respond to subtle pressure and body heat. What if they could hear our fear, and change the progress of the game accordingly?

What if voice analysis software in a car could pick up if a driver was under the influence of alcohol, or suffering from road rage? Based on that, it could start making adjustments, and e.g. slow the vehicle down.

3. Self-improvement; getting a better understanding of ourselves.

This is particularly interesting to me as a professional communicator. Quite often, there’s a disconnect between how we think we come across, and how our communication is perceived. Let’s say you have a piece of copy that needs to be read in a friendly, but convincing way. How do you know you hit the nail on the head? Do you call your coach, a friend or a colleague?

Moodies app

click to enlarge

I took my iPhone, opened up the Moodies app, pressed the mic button, and started reading the script. After about fifteen seconds, I got my feedback in three layers (see picture on the left). The app keeps refreshing, so you can see if your adjustments have the desired effect.

When you’re done, and you concur with the analysis, you can click “Agree,” helping the software to be more accurate in the future.

I have to admit, before I tried Moodies I was very sceptical. I mean, can a machine really detect emotions? It’s hard enough for us, humans. But when I started using it, I was surprised by the results. Whether I was speaking Dutch (my first language), or English, it was quite accurate.

Moodies didn’t tell me what I wanted to hear, like horoscopes do. It told me what I needed to hear. Based on that, I changed my tonality to match the specs of the script. Getting this type of instantaneous feedback was refreshing!

LOOKING AHEAD

Beyond Verbal was launched in May 2013, with a 3.8 million dollar investment, and has about twenty employees. 

Examiner.com named Moodies the best iPhone app of 2014, and Forbes listed it as one of the five innovative marketing solutions that can help a business grow.

This Tel Aviv-based company is definitively onto something, and it seems they’ve only scratched the surface. 

Even though I believe a computer can never penetrate the depths of the human soul, it can certainly open a window to our emotions.

Today, it seems that one of the best ways to unlock that window, actually speaks for itself.

Our voice.

Paul Strikwerda

Be sweet. Please retweet.

photo credit: Mother via photopin (license)



Move Over Apogee MiC?

by Paul Strikwerda in Articles, Gear 19 Comments

iRig Mic StudioWill the tiny but mighty Apogee MiC finally get a worthy competitor?

Absolutely!

At the Winter NAMM in January, IK Multimedia announced the release of the iRig Mic Studio. It’s a very portable microphone for ALL platforms.

The iRig Mic isn’t available yet, but looking at the specs, it’s possible to make a preliminary side-by-side comparison.

Both mics will fit into the palm of your hand. The iRig Mic Studio is 117 (4.61”) x 45 mm (1.77”) and weighs 218 g (7.7 oz). The Apogee MiC is 116 mm (4.57”) x 39 mm (1.54”), and comes in at 181.4 g (6.4 oz).

ALL PLATFORMS

The big news is that the iRig Mic Studio is compatible with nearly every mobile and desktop platform. You can plug it into iOS devices, as well as into many Android devices.* Apogee’s MiC is Apple-only.

Another difference is the diaphragm. The Apogee is a medium (¾”) diaphragm electret condenser microphone. The iRig Mic Studio has a large 1” diameter electret condenser capsule. Both are cardioids.

The second generation Apogee Mic offers up to 96kHz, 24-bit analog-to-digital conversion. The iRig Mic Studio has a 24-bit converter with 44.1/48Khz sampling rate.

Both mics feature a multicolor LED for status and sound level, and the built-in preamps have a gain range of 40 dB.

iRig Mic front viewThe Apogee has no on-board headphone jack for latency-free monitoring. That means your headphones must be attached to a host device. The iRig has a built-in 1/8” headphone output with dedicated volume control (see picture).

LOTS OF EXTRAS

The iRig Mic Studio comes with a suite of vocal apps such as VocaLive and EZ Voice, as well as with iRig Recorder, an app for sound capture and editing. Apogee’s MiC does not come with any apps.

The Apogee MiC ships with a table top stand, a lightning connection cable, and a USB cable. A microphone stand adaptor and travel case have to be bought separately.

The iRig Mic Studio comes with a mic clamp, a protective storage bag, and a mini-tripod. It also ships with a Micro-USB to Lightning for iPhone, iPad and iPod touch; micro-USB to micro-USB OTG for Android; and micro-USB to USB for Mac and PC. A 30-pin cable is sold separately.

And what about the price? Well, the Apogee MiC retails at $229, and the iRig Mic Studio will sell for $179.

At least on paper the iRig offers more bang for less bucks, but since it’s not available yet, we don’t know which one is the better sounding microphone. The fact that the Apogee can record at 96kHz may seem impressive, but it’s not a deal breaker for me. Be honest, has a client ever asked you to record a voice-over at 96kHz?

Massdrop logoARE YOU UPGRADING?

Now, if you’re in the market for new audio equipment and you wish to save a few dollars, chances are that you may find a good deal on a site called Massdrop. This site describes itself as follows:

“Massdrop is an online community for enthusiasts that provides people across several communities — from audio and electronics to quilting and cooking — a place to connect, discuss their favorite products and activities, and buy those products together.”

So, how does it work?

Let’s say you’re looking for a new preamp, and you’ve decided to get the FocusRite 2i2. On Amazon you’d pay $149.99, but at Massdrop you can get it for $119.99 including shipping (this “drop” ended on April 2nd). The FocusRite 2i4 portable interface is also discounted. Here’s how they do it. 

If you’re interested in a certain product in one of the Massdrop categories, you can start a poll. Other people on Massdrop can vote for that product, which indicates that they’re interested in buying it together.

Once a product has reached a certain number of votes, Massdrop contacts the vendor or manufacturer on behalf of the group, and negotiates a discount. The more that is bought, the more the price will drop. Please note: these price drops last for a limited amount of time, and limited quantities are available. Read the FAQ for more details.

The Pro Audio community regularly features deals on microphones, preamps, studio monitors, headphones, isolation shields, and recorders.

But wait, there’s more!

CUSTOMIZING THE GEAR

Last year, Massdrop entered a joint venture with AKG that resulted in an improved version of the 65th anniversary edition of their K702 headphones, named the K7XX. Get this: The anniversary edition retailed at $499. The Massdrop mod sold for $200!

Can you imagine what the international voice-over community could do on this site? What about a special VO version of the Sennheiser MHK 416, the Rode NTG 3, or the CAD E100S? Why not get a voice-over mod of the famous AKG K712 PRO studio headphones?

Collective bargaining power is a beautiful thing, especially for freelancers who are used to operating on their own all the time.

And who knows, one day the iRig Mic Studio might appear on Massdrop as well.

It’s supposed to be released in the first quarter of this year, and I already put in a request to review it.

Paul Strikwerda ©nethervoice

PS My voice is for hire, but my opinion is not for sale. I am in no way affiliated with or compensated by IK Multimedia.

PPS Be sweet. Please retweet.

*The iRig Mic Studio is compatible with Android devices that support Samsung Professional Audio technology, like the Samsung Galaxy Note 4 and Galaxy Note Edge. Samsung Galaxy S5 and Galaxy Note 3 require Android 5. It’s also compatible with Android devices with USB (OTG) connector running Android apps that use USB (OTG) audio input, and compatible with any Android devices with USB (OTG) connector running Android 5.


How Not To Be Like Jeremy Clarkson

by Paul Strikwerda in Articles, Career, Freelancing, Journalism & Media, Social Media 22 Comments

Top Gear presenters Jeremy Clarkson and James May with Tony Harrison's Lancia Beta Coupe Stanford Hall 2008 Do you think you’re indispensable?

Are you sure your clients, your readers, or your viewers can’t live without you?

Unfortunately, the reality for most independent contractors is that they can be tossed out any time. The price of freelance freedom is often paid in uncertainty and stress.

In theory, this uncertainty should at least be partially compensated by a higher paycheck. It’s tax time, so let’s see how well you did this fiscal year.

Small fish in a big ocean don’t have a lot of leverage in the labor market, unless they operate as a school. But what about the big fish? How far are they allowed to go?

INFLATED EGOS

Some people, especially in the entertainment industry, seem to think they are untouchable, and they behave accordingly.

Like spoiled children.

Over the years they have gathered a loyal following, and have amassed a considerable fortune. Whenever they enter a room, people ooh and aah, and ask for autographs and selfies.

When these celebs say something that isn’t even remotely funny, people laugh hysterically. Some are suddenly seen as “thought leaders,” “trend setters,” or as the sexiest men/women alive.

Photographers will pray or pay for a pose and a smile. Companies fight for the opportunity to stuff backstage gift bags, hoping for a tweet of acknowledgment or better still: a product endorsement.

And so, the people who have everything they could possibly wish for, get even more without paying a dime. Those who aren’t as fortunate, can only hope, dream, and drool.

But fame is fickle, and recognition can be a double-edged sword.

The higher you climb, the lower you can fall. But if your cushion is elastic enough, you may be able to bounce back. Comfortably.

TOP GEAR

On March 25th, the BBC fired Jeremy Clarkson, one of the presenters of Top Gear. Top Gear is one of the most successful programs in the history of the Beeb, bringing in millions of pounds every year. The car show is one of the biggest factual TV shows in the world with an estimated audience of 350 million in 200 countries. People who don’t even care for cars (myself included) watch Top Gear religiously.

Clarkson’s sacking was self-induced. He was fired for physically and verbally attacking one of the producers because no hot food was provided after a day’s filming. Prior to that, he had been given a final warning because of earlier controversies. “This time,” said the BBC, “a line was crossed.” Clarkson was dismissed, in spite of the million+ people who had signed an online petition to reinstate him.

Yes, we’re all unique, but no one is irreplaceable, or above the law.

As Tony Hall, the BBC’s Director-General, said: “There cannot be one rule for one and one rule for another dictated by either rank, or public relations and commercial considerations.”

The question is: Who will have the last laugh?

Clarkson’s contract was up for renewal anyway, and I’m sure other networks in Great Britain are already fighting over who can offer the man the most lucrative deal. Like the Terminator, he will be back.

THE TAKEAWAY

As much as I deplore what Clarkson did, I wondered if we could learn anything from what happened. Like Clarkson, you and I work with producers and directors all the time. Some of them are very nice people. Others are not. Some make unreasonable demands, crazy requests, and give you a hard time when asked if the check is finally in the mail.

There are some big egos in our business, and I’ve seen colleagues suck up to the people with power, and kick those who are lower on the ladder. Here’s something that happened to me while I was working at a radio station.

One day, a fellow-presenter lashed out at an assistant because he had given her a glass of water with what looked like a hair in it. The woman exploded, and left the assistant heavily hyperventilating in the hallway. But when the director of the station paid us a surprise visit right after the incident, my angry colleague was suddenly all smiles.

After we had taped our show, I took a good look at the infamous glass of water. A curly, red hair was indeed floating on the surface.

My explosive colleague happened to have curly, red hair.

SEVEN SIGNS

Most people I’ve worked with seem to have it together. Perhaps this is because invisible voices have a low profile. We don’t have millions of fans, or millions of dollars. 

Those I admire in my industry have certain things in common. They often thrive against the odds. They are loved by colleagues and clients alike. And if you wish to follow in their footsteps, I have a few recommendations for you.

My first suggestion is simple: Treat everyone around you with respect; not only the people in power. Even if some co-workers do their very best to push your buttons, you’re not a robot. You can’t control their behavior, but you can choose your response.

Secondly: Celebrate your achievements, and remember where you came from. You are where you are because people who probably didn’t know you, believed in you, and were kind to you.

You made tons of mistakes. We all do, but were they met with punishment or patience? And even if your teachers weren’t always tolerant, don’t use that as an excuse to give others the same treatment you so hated.

Third: Don’t ever take success for granted. It entitles you to nothing. It has to be earned, and treasured. Over and over again. And what good does it do you, if you make the people around you miserable? They’ll feed you what you want to hear, while spitting out the truth behind your back.

Fourth: Don’t mistake fame for importance, and money for value. Who gives a damn how many followers you have on social media, and how much you have stashed away in your Swiss bank account. Why should we even care about your credentials? All these things do not make you a good person.

You should take your work and your fans seriously, but please take yourself with a few grains of salt.

Fifth: If you end up -willingly or unwillingly- being a role model, know that it comes with responsibilities. You are in a privileged position to influence a great number of people who look up to you. Are you going to use that position, or abuse it?

Sixth: Don’t ever ask: “What’s in it for me?” The better question is: “What can I do today to improve the lives of others without getting anything in return?” It’s the result that matters. Not the reward.

Seven: Be humble, and be grateful. Every single day.

Success is hard to sustain. One moment you’re the flavor of the month. The next you’re yesterday’s news. Clients may seem ungrateful, but that doesn’t mean you should be. 

Appreciate what you have right now, and realize that you couldn’t have done it without the help of others. No matter how hard you’ve worked for it, and how much you think you deserve it, feel confident without being cocky. Big egos don’t make amigos.

One last thought.

No one is irreplaceable, but at least for one project, one gig, or for one show, you were chosen. That means something. 

If you’re lucky, you can make it last.

If it doesn’t, enjoy the ride, but hopefully not in a Jeremy Clarkson sort of way.

Paul Strikwerda ©Nethervoice

PS Be sweet. Please retweet!

photo credit: Jeremy Clarkson and James May Top Gear presenters with my Lancia Beta Coupe Stanford Hall 2008 IMG_6342 via photopin (license)


Old School, Old Fool?

by Paul Strikwerda in Articles, Career, Freelancing, Personal 33 Comments

Kids listening to story tellerThe country I live in is built for the young.

The population however, is aging rapidly. 

It’s a huge problem, and a tremendous opportunity.

In as little as 15 years, the U.S. is expected to be home to 73 million people over the age of 65. That’s about 33 million more than today. 

The Baby boomers born between 1946 and 1964 are now between 51 and 69 years old. According to a 2011 Associated Press and LifeGoesStrong.com survey, 42% of those who are still working, are delaying retirement. 25% claim they will never retire.    

Behind these rather boring numbers are real people. They may be friends or members of your family. Or you may belong to that group yourself. If that’s the case, you could be part of the first generation that grew up with television. You know, the people who still remember Gilligan’s Island, and where they were the day John F. Kennedy was killed. 

MEMORY LANE

I’m not of that generation, but I remember my parents waking me up in the middle of the night to watch Neil Armstrong and Buzz Aldrin walk on the moon. I remember the end of the Vietnam war, the oil embargo, and the Berlin Wall coming down. I remember getting my first personal computer, a cordless phone, and an Internet connection.

I don’t feel like a dinosaur yet, but that’s only a matter of time. Imagine me in 1982. I was eighteen, and I presented my first show on national radio in the Netherlands. Since then I spent most of my days with a microphone eight inches from my nose. 

Every time people refer to me as a voice-over veteran I cringe in disbelief. Please don’t tell me I am that old! And every time I land a job I say to myself: “Thank goodness I’m still relevant!” It’s pathetic, and I know it. 

If Annie Lennox can rock the mic at the Grammys at age 60, I have no excuse or reason to feel sorry for myself. But how will I feel ten years from now, or twenty? Will I be one of the 42% that delays retirement… indefinitely? Will there still be a younger generation willing and able to pay for their elders? Will I still be relevant?

THE AGING VOICE ACTOR

When I look at my older voice-over colleagues, I wonder what it’s like to be them. How do they handle the pressure of being a professional in a fast-paced industry where technology is changing the name of the game? A game taken over by like youngsters who are like totally into virtual reality and stuff… like that.

One of my friends -let’s call her Lizzy- turned sixty-six this year. After she retired as headmistress at a private school, she just couldn’t sit still. People always said that she had a powerful, resonant voice, and she loved reading to children. So, when one of her teachers mentioned voice acting, she perked up. 

Thankfully, Lizzy had saved some money, and she hired a great voice-over coach. After twelve long months she converted a small guest room into a home studio, and even got herself a real Neumann microphone! A thousand dollars or so later, she had a demo she could pass around. With plenty of time on her hands, Lizzy was ready to break into the business!

Soon she discovered that having time, money, and a distinctive voice does not make a career. Finding work was hard, especially because Lizzy had never liked using a computer. “I don’t need a website,” she said. “That’s for the kids. I’ll do things the old-fashioned way. And forget about Facebook. I’m not going to waste my time chit-chatting about nothing.”

Her son convinced her to get a laptop, and helped her sign up for an online casting service. Once Lizzy became familiar with the inner workings of this service, she made a discovery that left her depressed for days.

BEING SIDETRACKED

“All the jobs on this site are for perky 20 to 40 year olds,” Lizzy said. “If you ever need an example of ageism, this is it. No one wants to hire an old headmistress. What am I supposed to do?”

But a week later her spirits were up. A client in Sweden needed a grandma for a number of English children’s stories, and he said Lizzy’s voice was perfect. “Can we set up a Skype session so I can give you some guidance?” he asked. Lizzy froze. She had heard of Skype, but had no idea what it was or how to use it.

“And,” said the producer, “once I have given you some pointers, I take it you can record the rest of the script without my help. We do expect you to deliver clean, edited audio that is ready to use. That’s not a problem, is it?”

“No, no, of course not,” mumbled Lizzy.

“Well, I’ll email you the script, and eh… can you send me the audio in let’s say.… four days? And shall we do our Skype session two days from now? Is ten o’clock your time okay?”

When Lizzy put the phone down she panicked because she realized she was not even close to being ready. What had she gotten herself into? That evening her son installed Skype on her computer, and showed her how to use it. He even took a morning off work, so he could be there when Sweden called.

MESSING UP BIG TIME

Once the connection was made and Lizzy started reading the script, everything was fine. Sven the producer seemed happy with her narration, and within the hour, Lizzy had recorded four three-minute stories. She even remembered how to edit the audio the way her coach had shown her. Things were looking up!

The next day she received a call from the client. He loved her storytelling, but he said they couldn’t use the audio. “Why not?” Lizzy wanted to know.

“Because of all the mouth noises,” Sven said. “I thought you would send me clean audio. That was our agreement.” 

“Let me see what I can do,” said Lizzy, and she went back to her studio. She must have listened to her stories four or five times, but she didn’t hear what the client was talking about. What on earth was going on?

She asked her son to come over and have a listen. After a few minutes he looked at her and said: “Mom, are you sure you didn’t hear all those clicks and smacks? They’re all over the place.”

“Not really,” answered Lizzy.

“Well, that explains why you have been talking louder lately. I think you should see an audiologist. Get your ears checked. And when’s the last time you’ve been to the dentist? I have a feeling you may need new dentures.”

“Ah, the joys of old age,” said Lizzy. “The joys of old age.”

A REVELATION

Two months and two hearing aids later, Lizzy missed being at school. A year ago, people still knew who she was. When she spoke, they listened to her. They even did what she told them to do. She missed being social.

In the world of voice acting, no one knew who she was, and no one cared. People were not polite. They expected her to drop whatever she was doing to record a demo. They never told her why she didn’t book a job she’d auditioned for. Whatever happened to patience and good manners?

When she called her coach, he wasn’t very supportive.

“Lizzy, clients don’t owe you an explanation,” he said. “We’ve talked about that. You may not have that young, hip voice everyone is looking for these days, but there are still jobs out there. It takes time to build up a network and a reputation. You’ve got to work at it. Every. Single. Day.”

He paused for a moment and said: “Lizzy are you listening?”

He continued:

“A client doesn’t work on your schedule. You work on his or hers. And if you want people to find you, you need to have an online presence. You need to be comfortable with technology. I know you don’t like computers, but clients don’t care about what you like or don’t like. If you want to play the game, you have to live by their rules, no matter how old or how young you are.”

Spring was in the air. Outside, kids were playing tag. They were obviously having a good time. “There’s nothing like the sound of children laughing,” Lizzy thought. It always made her happy.

“Now, Lizzy, dear, can I ask you a question?” said her coach.

“Go ahead,” said a distracted Lizzy.

“What is it that you really want? Why did you want to become a voice-over?”

The answer immediately popped into Lizzy’s mind.

“Because I love telling stories!”

“Then why don’t you go out and do that!” her coach said. “There’s no need to stay home and stare at a screen all day long, hoping to get the perfect part. If you have stories to tell, start telling them!”

FINDING A PURPOSE

Two weeks later, Lizzy invited me to come down to the library. Ten four-year olds sat in a semicircle around her. I’d never seen a group of kids being so attentive. And when Lizzy started telling her stories, you could hear a pin drop. The toddlers were mesmerized.

“Lizzy, they absolutely loved you!” I said after the kids were gone. “You were fantastic! Now, are we still on for tomorrow?”

“What’s tomorrow?” asked Lizzy.

“Tomorrow’s Friday.”

“In that case, I can’t make it,” she said. I’m going to the hospital.”

“Oh no, is something wrong?” I wanted to know.

“I’m fine,” said Lizzy. “I’m going to the children’s ward to tell some more stories.”

“But what about your voice-over career?” I asked. “Weren’t you going to set up a website, and do some more auditions?”

“Oh forget that,” Lizzy responded. “There are so many places where I can make myself useful. This world needs more volunteers than voice actors, and I need to be around people. When I looked into the eyes of those children this morning, there was a connection. I felt I was doing something meaningful. I bet that’s not something you can find on Facebook.”

“Oh Lizzy,” I said, “when I’m your age, can I be you?”

“No way,” she answered. “I’m already taken!”

When we walked out of the library, she gave me a big hug and asked jokingly:

“Do you want to buy a microphone? It’s a Newman. It didn’t do me any good.”

“Hang on to it my friend,” I said. “Sweden might be calling back soon. Over there they know how to take care of senior citizens. They treat them with the respect they deserve.”

“Oh, stop it,” said Lizzy. I’m not ready for retirement.

I may be old school, but I am no old fool!”

Paul Strikwerda ©nethervoice

Be sweet. Please retweet.

photo credit: Kids and Library! via photopin (license)


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