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- Voice-Over Newbies: You Have Been Warned!
- Calling it Quits
- The Key To Promoting Your Business
- Help, I’m on Instagram! Now what?
- Should You Neutralize Your Accent?
- It’s Time To Choose
- A Deal With The Devil
- Who’s Afraid Of Decent Rates?
- How Dangerous Is Your Voice-Over Studio?
- My Worst Client Ever
- What Are You Waiting For?
- How To Attract and Keep New Clients
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Do Nice People Always Finish Last?
“Why do clients always think they can play me?” said one of my students. Let’s call her Ella. “What do you mean?” I asked. “Well, first they try to nickel and dime me, and then they expect me to record a major revision of a script for free. After going above and beyond to keep them […]
Turning Resistance Into Results
Every January I see them walk in. The men and women who told themselves: “I can do this!” They’re sporting brand new workout clothes, and are wearing fancy gym sneakers that have yet to be broken in. Water bottles in hand, they flock to the eight o’ clock spinning class lead by Helga, a platinum blonde transplant […]
Voice-Over’s Seven Deadly Sins
I never knew this, but if you ask a bartender for The Seven Deadly Sins, he’ll give you a shot comprised of equal parts of the seven cheapest liquors available at the bar. It’s like hiring a team of third-rate voice-overs from a lowball website to narrate a piece of pulp fiction. It’s guaranteed to […]
Paul’s Pervasive Pet Peeves
I guess I only have myself to blame. The new year has barely begun, and I already have a list of things I get worked up about. Sorry to disappoint you, but I’m not going to slam clients or berate online cattle call centers. This time I’m going to point my arrows at you, dear […]
The Magnet, the Colander, and the Clay
As a blogger, coach, and voice talent, I think a lot about why certain people make it in this business and why others don’t. Those who are doing well don’t always know why they belong to the happy few. “You’ve got to have a lot of luck,” they say, and “be at the right moment at […]
A Controversial Year
I don’t know about you, but 2015 is a year I will not easily forget. For one, I saw the number of subscribers to this blog grow to over 36 thousand. That’s insane! It didn’t happen by accident. How did I do it? Well, if you read this article, you will get a good sense of […]
Calling It As I See It
In this blog I often take a critical look at the industry I’m a part of. Some colleagues have told me that -from a marketing perspective- this is a stupid thing to do. Particularly in America, there is this culture of forced optimism, and fostering a positive image is seen as one of the keys […]
How To Secure Return Business
It must be hard to be Balloons the Clown. For years, Balloons has been a fixture in my Borough. He drives around in a silly red VW Beetle with a slogan prominently printed on the back: “Honk if you like clowns.” I’ll be honest: in all the years that our paths have crossed, I’ve never […]
How To Sell Your Voice Online
Exhausted from Black Friday? Done with Cyber Monday? Or are you still shopping on Santa’s behalf? I’m not one to stand in line for hours to get my hands on a doorbuster, but being the frugal Dutchman I am, I love a good deal. Most of those deals I find online, and I’m not the […]
This year… I stopped running after every audition, Or hoping for that big break. I gave up my relentless quest for clients, and allowed clients to come to me. I quit writing long emails to people asking me for the secret formula to overnight success; I relinquished my desire to have a constant social media presence; I […]