Archives

The Key To Promoting Your Business

September 6th, 2017 (14 Comments)

If you’re like most colleagues I know, you love doing what you’re doing for a living… … but you hate selling yourself.  Am I right? I know I felt that way for a long, long time. My mom and dad brought me up to be modest, and to never put myself on a pedestal. And […]

Help, I’m on Instagram! Now what?

August 30th, 2017 (No Comments)

Some have called it: “The next Facebook.” Since it’s owned by Facebook, that’s a bit of a stretch. No matter how you look at it, Instagram is the second most popular social media platform on the planet. Instagram has more monthly active users than Twitter. About 700 million people now use Instagram every month, with about […]

Should You Neutralize Your Accent?

August 23rd, 2017 (15 Comments)

“Voice-seekers are idiots.  Well… some of them,” said one of my colleagues, known for her strong opinions.  “Why is that?” I asked.  “Because they ask for the impossible, especially when it comes to accents.” Her argument went like this… Take your typical voice-over job listing: Project: Short Video Language: English Gender: Both Age: Middle Aged […]

It’s Time To Choose

August 16th, 2017 (8 Comments)

Back in the Netherlands (where I was born), the fathers of my two best friends both worked in the same chemical plant. I was eight or nine years old, so I wasn’t sure what the plant was producing. We did notice nasty clouds of yellow smoke coming from the chimney day and night. The stream […]

A Deal With The Devil

August 9th, 2017 (29 Comments)

Thanks a lot VoiceBank. You just made a deal with the devil. Yes, you desperately needed a facelift, and you needed more money to up your services. Your auditions had turned into cattle calls. But we trusted you. Our agents trusted you. And now you’ve betrayed us in the worst way by jumping into bed […]

Who’s Afraid Of Decent Rates?

August 2nd, 2017 (34 Comments)

Newsflash! The great rate debate is still going strong. I’ve been writing about the erosion of voice-over rates for years, and every day, clients and colleagues are arguing privately and publicly about the value of our voices. One thing is certain: that value keeps going down. Talk is getting cheaper and cheaper. What’s going on? […]

How Dangerous Is Your Voice-Over Studio?

July 26th, 2017 (35 Comments)

Voice-over people are really weird. Every day they spend a long time sitting in a small, soundproof room, staring at a screen, and talking to themselves. If they’re good at what they do, they pretend to communicate with an illusive but unresponsive listener.   Then they spend an eternity listening to themselves as they edit and sweeten the audio. […]

My Worst Client Ever

July 19th, 2017 (7 Comments)

Elvis is alive! How do I know? Well, he lives in France, and he used to be my client. Until I fired him. You see, this French Elvis was a bad boy. Probably my worst client ever. He used to give me these scripts with way too much text, and not enough time to fit […]

What Are You Waiting For?

July 12th, 2017 (6 Comments)

A big break?  A small miracle? Are you waiting for that one person to tell you you’re the best, and you should really do this? It’s the daily drama of the wannabe freelancer. Lots of good intentions. Hopes and dreams galore. Always looking for the key that magically opens all doors.  And when those doors […]

How To Attract and Keep New Clients

July 5th, 2017 (2 Comments)

Okay, I admit it. I sometimes get annoyed by colleagues tooting their own horn really loud. We may be living in the “Age of ME,” but it’s painful to see beginners and more experienced talent trying to construct some kind of image that’s supposed to persuade clients to hire them. Here’s the problem: Too many freelancers are […]