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Right On The Money

March 9th, 2016 (9 Comments)

This is the conclusion of a 3-part series on how to price your services as a freelancer. Click here for part 1 and click here for part 2.  When Max walked into the warm conference room, he saw two files on the table. On one if them he recognized the name of a competitor. The […]

Taken For A Ride

March 2nd, 2016 (3 Comments)

This is the second part of a story about how to price your services as a freelancer. Click here for part one. The black SUV was slowly making its way through the worst winter storm on record. “Anatoly, at your service,” said the driver as he reached out to shake Max’s hand. “But my friends call […]

The Power Of Pricing

February 24th, 2016 (23 Comments)

SNOW EVERYWHERE… and Max was in the thick of it. His client was expecting him within the hour, and he was all dressed up but couldn’t go anywhere. This was the account he had been grooming for months, and today was D-Day: Deal or No Deal. Snow or no snow. He had to get out […]

Call Me Oscar

February 18th, 2016 (19 Comments)

Curmudgeon. I just love the sound of that word, don’t you? Curmudgeon. Linguists believe it dates back to the 1570s, but no one can tell for certain where it came from. If you’re like me, and English is your second or third language, you might not even know that curmudgeon is used to describe a […]

Do Nice People Always Finish Last?

February 10th, 2016 (6 Comments)

“Why do clients always think they can play me?” said one of my students. Let’s call her Ella. “What do you mean?” I asked. “Well, first they try to nickel and dime me, and then they expect me to record a major revision of a script for free. After going above and beyond to keep them […]

Turning Resistance Into Results

February 3rd, 2016 (9 Comments)

Every January I see them walk in. The men and women who told themselves: “I can do this!” They’re sporting brand new workout clothes, and are wearing fancy gym sneakers that have yet to be broken in. Water bottles in hand, they flock to the eight o’ clock spinning class lead by Helga, a platinum blonde transplant […]

Voice-Over’s Seven Deadly Sins

January 27th, 2016 (26 Comments)

I never knew this, but if you ask a bartender for The Seven Deadly Sins, he’ll give you a shot comprised of equal parts of the seven cheapest liquors available at the bar. It’s like hiring a team of third-rate voice-overs from a lowball website to narrate a piece of pulp fiction. It’s guaranteed to […]

Paul’s Pervasive Pet Peeves

January 20th, 2016 (25 Comments)

I guess I only have myself to blame. The new year has barely begun, and I already have a list of things I get worked up about. Sorry to disappoint you, but I’m not going to slam clients or berate online cattle call centers. This time I’m going to point my arrows at you, dear […]

A Controversial Year

December 30th, 2015 (28 Comments)

I don’t know about you, but 2015 is a year I will not easily forget. For one, I saw the number of subscribers to this blog grow to over 36 thousand. That’s insane! It didn’t happen by accident. How did I do it? Well, if you read this article, you will get a good sense of […]

Calling It As I See It

December 23rd, 2015 (40 Comments)

In this blog I often take a critical look at the industry I’m a part of. Some colleagues have told me that -from a marketing perspective- this is a stupid thing to do.  Particularly in America, there is this culture of forced optimism, and fostering a positive image is seen as one of the keys […]

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