That’s the mood the voice-over community has been in, lately.
It’s the release of Lake Bell’s motion picture “In A World.”
If you are a voice talent and you haven’t heard about this fun-filled father-and-daughter saga, you must be living under a rock and a hard place.
This movie got so much publicity inside my professional bubble that I didn’t even want to blog about it.
The anticipation for “In A World” had been building for months. When it finally came out, the citizens of voiceoverland went a little crazy.
If you’re a true member of our VO family , you probably did one of three things:
- You posted or reposted the “In A World” trailer on your social media outlets dozens of times;
- You read reviews and listened to or watched several interviews with Miss Bell and her cast of other characters;
- You frantically tried to get tickets from the box office of some small artsy theater where “In A World” was playing, hours away from your home.
If that’s what you did, let me ask you this:
Why all the hoopla for a movie that so far has grossed a humble $321,614 in the two weeks since its release; a movie that is number 30 on the box office charts, right behind this summer’s mega-flop “The Lone Ranger” and the equally disappointing “R.I.P.D.”?
You might think that “In A World” deserves to be seen by millions, but apparently, distributor Roadside Attractions wasn’t confident enough to go for a wide release. Are they hoping for a sleeper hit on Netflix?
To me it’s rather obvious why the attention-craving voice-over community has embraced Lake Bell’s movie.
This comedy is about US.
We, the masters of the spoken word; the unseen and unsung heroes of gazillions of trailers, audio books, commercials and e-Learning modules, are at last being recognized for who we are and what we do.
After decades of neglect and ridicule, voice-overs have come out of their walk-in closets, ready to be embraced for their vocal magnificence.
Thanks to Miss Bell, the voice-over world finally has a voice. Better still: It’s a FEMALE voice!
We feel validated and vindicated and tell ourselves:
“People find us interesting. Look, they even made a movie about us and talk about it in the media. That must mean we’re important!”
I hate to burst your bubble, but that’s an illusion.
In a few days, the promotional circus surrounding this picture will fade away, and not even Joan Baker will be able to elevate our status in a world that doesn’t really care. Very soon we’ll get back to where we were before: invisible, underappreciated and chronically underpaid.
Let me tell you why voice-over people are relatively irrelevant.
Voice actors run an auditory business in an increasingly visual world.
A study published on August 19th in the journal Proceedings of the National Academy of Sciences, describes that people who were asked to identify the winners of major piano competitions tend to do better when they purely rely on visual – rather than auditory – cues.
Seeing, not hearing, is believing.
This confirms the age-old adage that a picture paints a thousand words. Images will always overpower what we play or say, no matter how meaningful the music or the script. Visual impact is everything.
That’s why movie stars are among the best paid people on the planet and voice actors are not. Keep in mind that it took a motion picture with on-screen actors and not some radio play or podcast to highlight the world VO’s live in.
Most on-screen actors easily transition into voice-overs.
Have you ever seen a full-time voice actor land a major role in a motion picture? I haven’t. Most of them can’t act and have to hire a coach to learn how to sound natural. The actors we know from the stage, the movies or television on the other hand, love doing voice-over work on the side and most of them are very good at it.
When big brands need solid exposure, they turn to well-known names to get their message across. While voice actors often have to scramble for a decent rate, their on-camera colleagues can command top-dollar for that six-word catch phrase at the end of a commercial.
“In A World” is not a movie about voice-overs.
Ron Howard didn’t shoot “Backdraft” as a documentary about firefighters. The TV series ER wasn’t made to promote the medical profession. The fire station and the hospital were both backdrops that allowed human drama to unfold.
“In A World” takes us into recording studios to tell us about the rivalry between a father and a daughter who both happen to audition for the same job.
At heart, it is a light summer movie about relationships, and the voice-over setting is nothing but a clever prop, allowing the actors to showcase their skills and versatility. Nothing less and nothing more.
But doesn’t this movie have a powerful message about inequality in the VO-workplace?
It’s true. Lake Bell’s character tries to break into the male-dominated world of movie trailers. However, I don’t think the predominant purpose of “In A World” is to further some feminist agenda. It’s a comedy. Not a Gloria Steinem manifesto.
The male-female dichotomy at the center of “In A World” is a ploy that serves a plot. It creates conflict that needs to be resolved.
It’s an old theme in a new setting:
Will the underdog succeed against overwhelming odds? Watch the movie and find out!
Most movies aren’t made to move minds. Audiences across the globe like to escape and be entertained. They hate being lectured about social injustice. And let’s be honest: film studios are not some kind of philanthropic institution ready to promote an important cause. I can summarize their business model in four words: Minimize risks. Maximize profits.
Will Lake Bell manage to break the gender barrier?
The short answer is NO.
I don’t think Bell will impact movie trailers the way Mary Tyler Moore changed television. Using a female voice for a movie trailer would require a revolution and not a Sundance comedy.
Usually, Hollywood doesn’t like to try something that hasn’t been done before. Playing it safe is the name of the game. That’s why the same actors and actresses, screenwriters, directors and composers are hired again and again.
The fact that female voices aren’t chosen to promote blockbusters has nothing to do with sexism. It has everything to do with movie moguls testing every aspect of a motion picture to see if it will appeal to an audience of average Americans. Words are weighed and endings are altered based on feedback from the all-important focus groups.
Without being derogatory, it’s fair to say that Joe Six-pack is the most important movie ticket buying demographic. If a focus group of Joe’s agrees that a booming male voice has more gravitas, that’s what studios will choose. Forget feminism or equal opportunities.
Thus, the cliché continues.
One last thing.
The rest of the world isn’t nearly as interested in our profession as we are.
If we do our job right, the listeners will pay more attention to the message than to the messenger. We serve the script and make it shine.
Unlike on-screen actors, we stay out of the limelight. We don’t appear in tabloids or on talk shows. Our private lives are blissfully boring. There is no glamour in voice-overs. For a majority of celebrity-watchers, that’s positively uninteresting.
So be it.
In our small and isolated world, Lake Bell’s movie might be a big deal; a victory for voice-overs, even. The rest of the planet falls for blockbusters about zombie invasions, promiscuous vampires and kids playing Hunger Games -all of them promoted by Don Lafontaine sound-alikes.
Just because we don’t necessarily get recognized for our work, doesn’t mean we shouldn’t take professional pride in what we do. We might not make millions of dollars and live in huge mansions, but there’s no reason to feel inferior.
In real life, a lot of great things happen under the radar. Those things can be far more profound than anything the gossip shows will ever report on.
Think about those who have dedicated themselves to helping others. Ordinary people doing extraordinary things. Most of them will never be acknowledged or honored, and they’re fine with that.
These people are in it for the music.
Not for the applause.
Paul Strikwerda ©nethervoice
PS Be sweet. Please retweet!
PPS “In A World” will be released in the UK on September 13.