The four keys to winning clients over

Do you sometimes wonder why certain clients hire you and others don’t?

I think about that a lot.

Rather than making assumptions, I often ask them why they picked me over a colleague. That’s useful information to have, because it helps me fine-tune the way I run my freelance business and how I position myself in the marketplace.

So, what are clients really looking for?

Even though you and I are likely to have very different clients with very different needs, there are three factors that always play a role in every purchase decision. You might be selling a service or a product. It doesn’t matter. All buyers are influenced by the same three things:

Read the rest of this story in my new book. Click on the cover to access the website and get a sneak peek. Use the buttons to buy the book.

Making Money In Your PJs cover

About the author

Paul Strikwerda

is a Dutch-English voice-over pro, coach, and writer. His blog is one of the most widely read and influential blogs in the industry. Paul is also the author of "Making Money In Your PJs, Freelancing for voice-overs and other solopreneurs." goo.gl/ihVpMc

by Paul Strikwerda in Articles, Career, Freelancing, Money Matters
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