Does it represent who you are and what you do?
Does it convert visitors into customers?
How do you know?
My very first website was based on a rather generic template, and to tell you the truth: it was just okay, and “just okay” doesn’t cut it. That’s why I had to rebuild it from the ground up (more about that in “The New Nethervoice“).
It turns out that I’m not the only one.
Whether you’re redesigning or starting from scratch, there are some important do’s and don’ts you have to keep in mind.